There is no doubt when you are building a new WordPress website from scratch, one of the first promotion methods you need to undertake, is employing SEO link building strategies. I recently published a post on this website about what to do before opening your blog to the world. If you have performed all these necessary steps and added some fantastic content, you are now ready to start link building. These link building techniques can also be classed as blog promotion, as link building will not only get you to the top of the search engines for certain keywords, it can also give you instant traffic through the link. Therefore link building techniques are very important for a new WordPress website. ( I am biased towards WordPress, as you can tell)
Different back linking for different occasions
Leaving a backlink on another website can have different effects on your website.
For example a back link might bring:
- new website traffic
- it might get you to the top of the search engines (SEO)
- it might simply get your website indexed in the search engines along with one or two of the above
It can get very confusing when it comes to choosing which ones are right for your new WordPress website. Then we can also get into the do follow and no follow aspect. For a new WordPress website we will disregard whether a link is do follow or not as we are looking for a variety of links to make it look natural. If we just went out and got all do follow links then this is not natural link building.
5 rock solid link building strategies
There are so many places to get back links for your new WordPress website, however in this article I would like to mention what I do for each new installation. This would probably be the bare minimum, just to get the website off the ground.
Start with solid foundations
#1. Make a Plan
Write your link building strategies down will make everything clear to you. People know how great it is to have a plan, that never do it! If they did actually take the time to create a link building plan and tick off the jobs that are done, the whole task would seem a lot easier.
Here are a few things that I include when writing my link building strategies down:
- identify where your targeted visitors are
- make a list of your main keywords and your related keywords
- identify which websitesare your competition and research their back links
- make a list of possible places to guest post on
- make a list of do follow blogs to comment on (hopefully they have Commentluv installed!)
#2. Get Indexed
Go and get your first back links on a high traffic website. This is to help your new WordPress website get indexed as soon as possible. If you put a link on a popular website or blog, the search engine bots will be crawling that website often, see your link and travel through it to your website.
The easiest places to get a backlink for indexing your website are:
- Youtube (nofolow but still works) – Once a week minimum.
- Ezine articles (follow) – Once a week would be good but once a month is OK.
- Blogger.com by building a blog (Google owns this and Youtube) – Make one backlink a week on blogger.
- Guest Posting – Submit one guest post a week.
- Press releases – Once a month, 2 at the beginning.
- Yahoo answers – (nofolow) but can get you indexed if you have the ability to leave links. (I think you need 250 points to leave backlinks)
Some people wonder why some pages show in search engine results and others don’t? This most of the time this can easily be solved by building some back links to that particular page. I know this sounds terribly simple but this is how it works!
#3. Start your engines
Grab your plan start taking action! If you are going to have a link building strategy, you need to implement it. Often Webmasters neglect back linking and presume that it will be done naturally for them. Every website starts off back linking themselves, until they get popular enough, when people naturally start doing the job for them. unfortunately new Webmasters make a couple of back links and see no results from this and give up. You need to persevere to see the real results.
Get out into the Internet world and start guest posting, blog commenting, article marketing, and so on. There is no excuse not building back links to your website. Ben lists 18 link building techniques that you can use to get free back links.
#4. Get the usual basic links
The reason I say you should get the usual back links, is because you should not do anything out of the ordinary to attract unwanted attention. For for example if you get 100 back links to a brand-new WordPress website that has only been launched for one day, this screams automation! However if you go out and make 10 back links on your first day, this says that you are manually making back links the right way. Of course different link building techniques are required depending on the business you are launching. If you have $1 million to spend on advertising, then obviously 100 back links would seem like nothing to that website..