Five Direct Mail Mistakes That Are Common, Yet Easy To Avoid


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Global business intelligence leader, IBISWorld’s Direct Mail Advertising Market Research Report revealed that as of July 2015, direct mail marketing companies in the US have achieved a whopping 12 billion dollars in revenues. Not only the small businesses, but also high caliber global brands such as Google or Burger King are hiring these agencies. There […]

5 Things You Need to Know Before Starting a Website


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This is an important step, no matter what kind of business you do. Starting a website is equivalent to creating an online representation of your company, which is really like having a virtual business card. It’s quite necessary to be available online, because it’s the fastest way for people to find out who you are […]

Office Security: 5 Items You Need to Include


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For building a strong, successful company, it’s crucial to make smart moves and think them through thoroughly before you act. However, that’s not the only thing you need to be worried about – every ambitious business leader needs to put their best effort into providing maximal protection for their business and employees. You can never […]

4 Reasons Why a Logo Is Important for Business


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One of the ways to tell the community that you intend to become a world famous brand is to add a logo to your company. This may prove to be more challenging than you initially anticipated, and it is definitely not something that should be done hastily. One day, your logo may influence your business […]

Tips for Being More Productive and Responsible


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Being productive and responsible are traits that can certainly help while we are studying or working. However, we all have our limits, we reach a point when we are simply not focused or interested in completing our tasks. Nothing bad happens if we take a day, or a week off, but slacking off on a […]

Start up Plan for Your Company


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You are young, ambitious, energetic and highly motivated. You have a good business idea and you desire to be your own boss. Or you have had rich experience of working for somebody else and now you have decided it is time to stand on your own. You are willing to take the risk and try […]

How to Get the Undivided Attention of Attendees During Online Meetings


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Everybody is aware of the benefits that online meetings bring to your company. But these don’t make video conferencing faultless. In fact, there are also disadvantages in conducting online meetings. Case in point: this parody video made by Tripp & Tyler that shows how normal video conferences work. Faulty internet connections, voices overlapping, and dogs […]

Why your business must go Social


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Why your business must go Social — since last few years, Social media has been emerging a main key factor to grow your business. It allows you to build highly-engaged communities of followers and customers which help in driving traffic to your e-commerce portal and boost your sales. In 2006, Facebook and Twitter opened their doors to […]

Why are you wasting your time?


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“Different Day, Same ……..” Have you ever found yourself saying that? I sure have! Over my 38 years on living on this rock of ours, I have learnt a lot of things. One of the things I have learnt is to take time out and enjoy yourself and also to cherish family and friends. Take […]

Modern Business: The Secret to Success


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Running a successful modern business demands a number of different skills and you, as the business owner, must be ready to organize your time and be prepared to take any shift necessary because in these troubled economic times you are the most responsible figure for the success of your business. Teamwork skills are especially important, […]