Why Offline Businesses Should Be Focused On Online If They Want More Customers

Rank your business in Google

When I got started online, I was hospital tech working the graveyard shift at a local hospital. Around the time they were getting ready to fire me, I was sort of afraid of the future; you know that feeling of not knowing what’s around the corner? This let me to fill out job applications for [...]

What The Iron Man 3 Baddie Teaches Us About Personal Branding

The Mandarin

Without giving too much away to those who haven’t seen Iron Man 3, there is a lesson that perception shapes the worlds view of you. This isn’t an article of spoilers, but the main ‘baddie’ uses manipulation to influence behaviour and then a twist in the story proves otherwise. Bringing this to the real world [...]

5 Ways To Add More Value To Your Audience Than Ever Before

Audience

Business success today is based on adding far more value than ever before. It’s there if we make the most of it. The interesting thing is that the world now allows us to be anything that we want to be; from the writer; to the designer; to the videographer; to the printer. What this means [...]

5 Basic Blogging Tips For Affiliate Marketing

Basic blogging tips for affiliate marketing - woman with laptop

Affiliate marketing is an excellent online business opportunity that is easy to do in conjunction with a good blog. When you combine a successful blog with a product or service that you know and support, you have a winning combination. There are five basic blogging tips for affiliate marketing every blogger should know and use. [...]

5 Ways to Justify Branded Merchandise to the Haters

Image credit to Clipart.com.

Some people like to hate on promotional products and tell others that it’s pointless to use them in advertising efforts. Can you believe that? Are you on the lookout for trendy swag to hand out at trade shows this year? Have you decided it’s finally time to put your brand’s logo on merchandise people will [...]

How to target your perfect customer

customer

This is without a doubt the holy grail of Internet marketing. The chasing and whooing of the elusive “perfect” customer.  Billions of dollars are spent each year in this pursuit…..or is it?  You might be surprised to learn, but most companies spend more money chasing the wrong clients.  They use a shotgun approach in their [...]

How to Create More Sales With Enhanced Special Offers

is there a catch to your special offer

Have you ever  bought or subscribed to something on the spur of the moment, (even though you might not have thought you may not have  needed it at the time) all because of that amazing special offer which was really to hard to refuse? A brief look at how your special offers can increase your [...]

Do You Have An Audience Or An Influence?

What's Your Influence?

So the list of Twitter followers, LinkedIn connections, Facebook “˜likes’ are growing healthily, but does this mean anything at all? Is this merely building an audience to interact with, or is it much stronger to have an influence within your audience? Being Seen As Reputable By using the word influence, I’m not talking via a computer [...]

Marketing Predictions 2013 & To Apply To Your Business

2013

Predicting the future is a great way to look back on this article in 12 months time and say, “˜oh yes’ or “˜miles off.’ What do the marketing predictions 2013 have in store for marketing your business? The technological revolution is shaping how we live our lives. Society is bombarded across a host of mediums [...]

The Most Powerful Marketing Strategy Ever Discovered

apple-profit

As marketers, most of us have learned a scientific formula to try to convince customers to buy our products: list a bunch of benefits and features, a few bullet points, close the sale, upsell, and basically use a bunch of “techniques” to try to draw customers into our products. But why are we settling for [...]