Latest posts by Ivan Dimitrijevic (see all)
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Marketing is usually the last thing on every entrepreneur’s mind. Managing employees and keeping the customers happy is rather time-consuming, and business owners simply do not have the time to create and implement an engaging marketing campaign, which would boost their sales and generate leads.
Since we are now living in the digital age, we need to focus on online marketing strategies that can help you effectively promote a your business, no matter how big or small it is. We have focused on several strategies, so read on to find out the quickest and easiest ways to market your business.
Mailing List
It may seem difficult to start and set up a mailing list, but it is actually quite easy. You first need to understand your audience, and the more you know, the better. To create a mailing list, you will need to have a website; a place where you will ask your visitors to provide you their email address in order to get more information about your business, offers and discounts.
Since this is one of the quickest and easiest methods, use it. Deliver targeted messages directly to your customers’ inboxes, and reach them on their smartphones if they are on the move. This strategy can deliver great results, especially if your emails are engaging and have a strong call-to-action.
Social Media
Many people use social media to practically shove their products and services in people’s faces, and sometimes this can be a big turnoff. Marketing through social media platforms is an effective way to boost sales, but only if you focus on using social media networks to engage with your potential customers and communicate with them. The feedback you get will help you improve your products and you will have a clearer idea of what your customers will really need.
Use Video
YouTube is the second-largest search engine in the world, so if you did not know this, well, now you do. We hope that you have realized how important videos can be to your business. I am sure that you have noticed that, when you go on YouTube to watch a video, you are suddenly presented with an ad that you can skip after 5 seconds and, sometimes, you
These video commercials are called pre-roll ads and they are remarkable for raising brand awareness, and a very effective marketing tool. Whether you are running a home improvement business or an online selling business, professional video advertising agencies recommend that you use pre-roll ads for your business.
Video can be helpful in educating the users better than reading through the blog content, and Google factors videos into the ranking algorithm for SEO.
Great Content
Another great part of this algorithm is geared towards SEO is content. This search engine giant wants your website to be constantly updated with educational and informational content that has meaning. You need to put some effort into it, to make sure that it engages the reader.
The content on your website needs to be great, because several surveys have shown that over 50% of consumers feel better about a company that delivers quality content on a consistent basis. So, there is no doubt that having customized content that provides value to potential customers is of great use to readers who are trying to decide whether they will purchase your service or product or not.
You can run a great business, but if you don’t implement some types of marketing strategies, people will not know about it. Keep in mind to always listen to your customers. From them, you can learn a lot and get a new perspective. On the top of it all, you will receive great feedback that will help you improve your business.
Always monitor comments on social media networks, and make sure to have a section on your website where visitors can post their comments and give you their feedback. So, with all this information in mind, implement these marketing strategies, and increase your brand awareness. Go ahead and boost your customer base. Good luck!
