How To Build Links That Google Love?

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Jane helps bloggers and entrepreneurs to build blogs that succeed. Get free access to her library of resources by clicking here. She invites you to join her blogging community DoSplash.

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Link building is what most bloggers target when there arises a necessity to compete and outrank their competitors in their niche. Backlinks are so much necessary for any blog/website for at least the following two important reasons:

  1. You need backlinks if you want your site to gain authority from search engines like Google. This also in turn helps in boosting your rankings in SERPs and hence to increase traffic.
  2. You need backlinks if you want to gain authority in your niche; that is if you want people to recognize you as an expert in your niche.

But there’s something you need to accept as a “fact” here. Simply “a bunch of links” doesn’t mean backlinks, actually. Since most bloggers are after “quantity” they neglect the most crucial aspect of link buildingquality.

Most bloggers think link building as buying a Fiverr gig which promises thousands of backlinks (even with proof, doesn’t matter), or as going on a link exchange or a sponsored link buying campaign.

Having one thousand links from crappy websites (like link exchanges, blogroll or footer links from those sites that sell loads of such links) is not even comparable to having 10 high quality links.

Now I’m talking too much about quality. So you ask me what “quality” is, right?

Let’s get to the point.

Google values the following links as quality links

Links that come from within highly relevant content

Google is so much after relevance. That is why it had to slap so many sites that were ranking for a keyword merely without any relevance. Let me explain.

Let’s say you search for “dark chocolate” and lets say the following two sites pop up in page #1 on Google –

  1. A page that talks about the properties of dark chocolate, its health benefits and about where one can buy dark chocolates, and
  2. A page where a woman (on her personal blog) talks that she ate dark chocolate this morning and threw up and thinks that she is pregnant.

Which of these two pages will be useful to you? If its is the second page, your search would have been something related to pregnancy. But you were searching for dark chocolates.

So if you click on the second page and skim through the content, you will soon find that it is irrelevant and hence will click the back button – Now a bounce is registered!

Here’s where relevance comes to picture!

How does it relate to our quality link building?

Let’s say you have a blog post that talks about link building tips. If you write a guest post about the difference between nofollow and dofollow links on another blog that is in internet marketing/blogging/SEO/link building niche and if you link to your “link building tips” post from that guest post, this is a high quality backlink (considering other aspects of that blog, see below).

If you write a guest post on a diet/fitness blog and include the same link to your blog post in the author byline, that is still a link, but not a relevant link.

If, however, you are creative and if you can insert relevant anchor texts you can still get a quality link. For instance, on your guest post related to diet/fitness, if you can somehow manage to insert the keywords related to link building and then link to your own post the link will be valued by Google. But it is not always possible to do this without hampering reader

experience. Although, it is not impossible either.

Remember, Google values relevance and any link that comes from thematically related pages/posts are valued high.

This is why guest posting is so important because you have total control of everything, right from choosing the blog, to what you are writing about and what page of your blog you will be linking to. You can make your link building campaign as relevant as possible.

If you are neglecting guest posting for some reason, you are missing out. It is important that you start it as soon as possible.

While you are having that thought, don’t forget to check out my guest blogging guide that teaches you every little and big aspect of guest blogging.

Links that don’t come from pages that are low in quality

If there are too many irrelevant outbound links, if that blog/website publishes articles just about anything in the world, and if that blog links to bad neighbourhood, these affects the quality of that blog.

And this in turn demotes the quality of your backlink. Hence when you’re trying to get backlinks, aim at good quality sites. You should look for blogs that

  • offer quality content
  • don’t do too much irrelevant outbound linking (like a big bunch of “sponsored links” in the footer to various irrelevant sites)
  • don’t have too many ad blocks (yes this affects the quality of the site as well)
  • are not link farms or content farms (those blogs that simply are part of a link wheel and link in and link out for money)

and so on.

Natural link building

Google also monitors your link building speed. You need to build link in a natural way in order to be respected.

How can you be unnatural? Simple. Just by doing aggressive link building.

Lets say you get a bunch of Fiverr gigs that deliver thousands of backlinks. So you get a few thousand backlinks to your domain this week. But you won’t be able to get those Fiverr gigs (or other equivalents) for the rest of your life. So there will be no links the other week. And then you may again go for a big number (possibly through another auto-submission software). And then there won’t be any links for the next month. If this is your pattern, it will trigger a red flag; you are being unnatural.

In addition, if your domain is brand new and if you already have a thousand backlinks, that is unnatural too!

So make sure how many backlinks are natural as if a human can handle it.

Naturally, you can build quality backlinks with blog commenting, guest posting, participating in forums and there are quite some other ways. But you will be able to build only a hundred or a few hundred (if you have a team working for your sites) links per week. If you are doing it by yourself I’d say hundred is itself a big number.

Don’t go for automated bulk submissions or buy bulk links.

If you are into building backlinks for a brand new domain, you should think about setting up a link wheel. As Pat explains here you should have two layers over your domain and do the linking in a hierarchical manner.

I realize that Pat is talking about bulk submission to article marketing directories. But you should note that he is doing bulk backlinking to the top layer and not to the core blog/niche site.

Quality link building takeaway

Don’t just build links. Aim at building high quality links. This way you will not only be able to gain recognition from search engines like Google (and hence boost your rankings) but you will also be a respected authority in your niche according to people.

How is your link building strategy? I’d love to hear your thoughts.