Latest posts by Joe Pawlikowski (see all)
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When bloggers talk about Google, it’s rarely a positive conversation. Many of us depend on Google for referrals, and when they change their search algorithm we have to change tactics. Yet the blogger talk at Affiliate Summit East this year featured a new level of negativity. Google’s latest updates have us all frustrated, combined with a user shift to mobile search and content discovery.
We can adapt our strategies to counterbalance these changes. Here are three ways to keep up with these modern search changes and keep the traffic flowing.
1. Focus on social
When we lose referrals from Google, what can we do? If you rely on content marketing for leads, social might be a way to boost referrals. Platforms such as Facebook and Twitter might not provide quite the referral volume of Google, but the leads are a bit more qualified. The virtual word-of-mouth nature of social shares boost the value of those leads.
One of my sites has seen our Twitter referrals grow so rapidly that they will soon overtake Google. At the same time we’re seeing a lower bounce rate and higher time spent on the site. Needless to say we’re putting most of our marketing efforts with social right now.
2. Grassroots link building
The days of buying links is pretty much over. Penguin cracked down on those link networks that helped boost rankings. Even text ad services have come under fire with this latest search update. It’s time to find a new strategy. If you want backlinks, you’re going to have to work for them. That’s kind of what I’m doing right here.
Many blogs take guest posts. They’ll offer you a do-follow backlink if you provide them high-quality material. That means taking hours out of your day to develop each link. But when the alternatives are shady link building that could get you penalized, or no link building at all, it’s a no-brainer. Backlinks are valuable assets; spending time to acquire them puts them at market value.
3. PPC
Grab your smartphone right now and run a search for one of your keywords. What do you see atop the screen? Chances are it’s one or two (maybe three) AdWord spots. This goes for even the modern wave of larger smartphones. I tried searches on both the 3.5-inch iPhone 4 and the 5.0-inch T-Mobile Galaxy Note, and found similarly few results above the fold. Either way you’re seeing fewer organic results and proportionally more PPC spots.
Perhaps it’s time to play Google’s game. If they’re putting PPC front and center and we want to be there, we’ll have to pay up a bit. It can be a scary world, with plenty of downsides to experimentation and failure. But considering the prominent placement it can provide you, it might be worth that investment. If you want to protect your investment further, you can hire a PPC firm to take the reigns.
Twitter: jksingh99
Hi Joe,
Quite true, what you have stated here. With the recent updates carried out by Google, the focus is shifting towards more labor for getting those quality backlinks.
I believe guest posts are a great way to build a follower base and the if the website is quite famous, your quality article might find its true followers.
Thanks for this thoughtful post.
Regards
Jay
Jay recently posted..How To Relax-4 Best Ways To Handle Stress In 2013
Twitter: GeekandJock
I really need to do some more guest posting over the break, Jay. You are so right.
Interestingly enough, I’ve also been looking at PPC but with Bidvertiser and the leads coming through are quite targeted and focused on niche websites. Might be worth a peek there too.
Martin Cooney recently posted..Grab Some Free Advertising!
The Best way is to understand Social Media. That really helps!
Twitter: googlai
Hi Jay ! i really agree with your right point. Thank you for your nice comment.
Googma Sansar recently posted..Leading Business is Hard Work
Using PPC need a lot of money. Using pure seo is very powerful to improve the page rank.
Julidarma recently posted..Prostate Problems That You Should Know
Twitter: rich_blog
It’s not that I oppose what you are saying. But the newest Google Algorithm is really just more than the backlinks. It’s the reason why we made use of social media. Shares mean the most in today’s web!
Kamil recently posted..101+ CommentLuv Enabled Blogs List for 2013
Twitter: muscleover40
Hi very good post. Just to add as much as we all moan about google we still need to give them what they want eg google has stated 2013 they will be looking how social your site is. In the good old days it was all about backlinks in the future social will be king. Make sure you are on the top four social platforms google-twitter-facebook-pintrest. The last one now has a business board which offers added benefits. Have a great xmas and a social new year.
kevin redman recently posted..How Do I Build Muscle
very nice post!!!! by Google we can hug amount of traffics so these steps are very nice to promote our website thanks for sharing..
Rahul recently posted..Make money from Paid Surveys
Twitter: TheTechnoMAG
In my point of view, losing referrals from Google is the worst nightmare a webmaster could have.
Joe Clark recently posted..How a Pro Blogger can balance his blog and personal life
Hi Joe,
I agree with you social media is also the best way of getting referrals but it has some problems for marketers.Like that you can’t change your page back ground and so many,some of them i have discussed in my post about social media http://zedblogger.com/should-you-be-using-facebook-as-a-blogger/
Thanks for sharing usefulinfo
Twitter: etechmafia
You know what ? I was looking for a plan that can help me getting intact with the latest updates of search engines!
Very nice and worth reading Post !
Salman Ahmad recently posted..Best Android Devices for Year 2012
I’m currently doing an experiment on google search..and i found a great article here..thanks
cikgu naman recently posted..iPhone 5 Gadget Impian
Twitter: internetdreamz1
Yeah Now it is a stupidity to totally depend on google traffic many people are surviving good without google. My 2nd best traffic source is tumble upon and reddit
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Twitter: googlai
Hi joe ! Thank you for excellent artcle. More than ninty percent traffic generate from search engine referal and quality performance help to drive tons of traffic. You are right that guest posting help to get high quality backlinks and referal also.
Twitter: janesheeba
Hey Joe love the points. Especially the one about guest blogging. Building link through guest blogging not only get you the links, but also FREE advertisement, exposure, relationships, branding and a position in the market. Its surely a winner in my book.
Jane recently posted..Honey: Your Wonderful Health Mate
You have pointed out some nice strategies. The behavior of search engines has changed really. Now a days, it is not possible to get ranked high by building links only. If we adapt unnatural ways for building links, this can destroy our all efforts instead of benefiting our site. Search engines, particularly Google, has become very intelligent. It was a nice post. Thank you for sharing your knowledge with us.
Rehmat Alam recently posted..Importance of Backlinks to a Website
yeah, these searches actually create problems for me. got something good today, thank you so much.
Twitter: cravingfitness1
Great tips – thank you.
Tammy Fuller recently posted..Accountability – My Recent Results
Twitter: koundeenya
PPC looks like a valid point. Thank You
Koundeenya recently posted..How To Root HTC Evo 4G LTE
It’s a really effective post of using search engine for your website. In the new update you have to work real for promoting your business. Really appreciate this post so much!
Andrew recently posted..Tally peacocking like a twat
Agreed with Jay, Google’s new algorithms make attaining quality backlinks more laborious to say the least. Ran a few successful PPC Campaigns just recently with a focus on Mobile Apps.
Hello Dear
really great article your 3 ways are great and its very interesting post really i think PPC is great way for your website really thanks for the sharing me
Twitter: teesort
After changing in Google algorithm SEO almost has been failed. Mow its time to learn PPC.
Great article.Google’s new algorithms make attaining quality backlinks more laborious to say the least.It is very helpful and interesting.
Andrew recently posted..Tally peacocking like a twat
Social media is the best way to stay in the track. I always try to look throug all news concerning Google’s updates and so on. but it is really hard(((
Dan recently posted..Winter Holiday Sale 2012
Im kind of new with making backlinks but yes I noticed already that u have to put time and effort into them. I think most of the work is actually in the making of backlinks lol. But once u are done it stays for that for a long period of time.
Nice informative article
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The simple fact of the matter is that Google will continue to change and evolve, while attempting to make life even worse and more miserable for marketers. Marketers will also be required to do the same in order to keep up with ‘modern search engine changes’ as you’ve put it. I’m not sure why you didn’t mention email and list-building here, as it is one of the best ways of getting (targeted) traffic – without the reliance on Google or search engines.
Happy holidays!
Jeff recently posted..Social Media Secrets to Success for Bloggers
by Google we can hug amount of traffics so these steps are very nice to promote our website thanks for sharing
Twitter: primejuicers
Hi Joe,
Interesting article. I’m new to blogging, but have been around the internet for a long time. Before I never really cared about rankings or google for that matter, but today is a different story and I’m learning as much as I can. Thanks for the article and Happy Holidays!
Rich Donahue recently posted..Juicing Cucumbers | Benefits Of Cucumber
We’re already working hard taking care of our social leads, but I’m still trying to get myself to write up some guest posts. I guess I can make it a part of new years resolution!
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I was glad to see you have PPC on the list. I think, people will eventually be moving away from reliance on Google and more on Bing/Yahoo and paid search results. Then you are no longer at the mercy of the big G.
hey Joe!
i really found this post helpful . specially the 1st point “focus on social” is really interesting one.
great post. i must say Thank you for sharing a valuable post.
Matt
Matt recently posted..Test Your Speed Shopping Skills at 888 Games
While I like getting leads from Google, Facebook has opened up opportunities for me to connect on daily basis with top leaders in the internet marketing industry. This has made my friendship with a lot of people much closer thanks to Facebook.
Kai Lo recently posted..Profitable Sunrise Scam
Twitter: TouchPointD
It’s harder and harder to keep up with the changes, but it’s important that we do. We can no longer rely on just one tactic to help get rankings, such as linkbuilding. Today, SEO involves a whole arsenal of weapons. The key is to diversify so that your site’s rankings, or your client’s, are not dependent upon one of two strategies.
Thanks, the post is very good, In the good old days it was all about backlinks in the future social will be king. Make sure you are on the top four social platforms google-twitter-facebook-pintrest.
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great post. I also hear about PPC earning and i also did some few years later but unfortunately i even not get any amount against my work. lol. so thinking its fake business.
link building and social media will surly make a blog be noticed more quickly by search engines. this post is tight @joe
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Twitter: TheWorldPack
Most part of high page ranking bloggers no longer think much on this as they are receiving a lot of traffic then things start to change and they don’t notice and to recover it’s really hard so it’s always goo to keep in touch with the updates
Twitter: krimfuk22
PPC as well as Social is the main factors which will be very used in the morden searches, Its obvious and we have to accept it!
Krishna Parmar recently posted..Uc Browser 8.8 for iPhone, Java, Nokia (Download)
I agree with you on all points. Building a strong social campaign, especially one that uses Facebook, Twitter, and Google+ seems to be the strongest way to build up internet presence these days. With the last few Google algorithm changes it’s hit or miss from one week to the next. One thing I do know is that if you put out good content, create legitimate links that aren’t spammy, and go heavy on the social and web 2.0 presence building it can definitely help out.
Great post!
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Twitter: seewhatyouneed
Guest blogging and blog commenting will rise in the modern searches. On the flip side, email marketing may also provide significant result for traffic reason
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Twitter: krimfuk22
I completely agree with you! But now a days we have to do a good planning for Guest Posting also.
Krishna Parmar recently posted..FreakShare Premium Link Generator 2013
I guess its all depend on our effort to make some improvement to our site traffics. PPC campain will save a lot of energy but it will cost you. Get social and walking around and mark on as many blog as you can and be popular. If you have something to offer, email marketing is the best choice to deliver traffic each day.
Social is the most important part to keep up with Search engines
I agree with you ravi. Social media is very important to drive traffic.
Julidarma recently posted..Prostate Problems That You Should Know
PPC is great if you really have a great amount of funds though we still have to use them efficiently with targeting the right traffic . Buying backlinks is now a bad idea as you listed, however one should not leave it completely but should build links with white hat as building links is a major part of SEO. Thanks for tips
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It seems like more people are begrudgingly going to PPC methods of driving traffic. It is a little annoying to give in to the game Google plays, but could be the most effective.
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Very nice tips. One more, google plus now has more than 50m member. And the link submitted is dofollow. It sound very good to SEO.
Thank you.
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Social is the way forward IMHO… Facebook, Twitter and Pinterest already play a massive part in rankings… and it will only continue!
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It seems like Google is always tweaking and changing something. I find it difficult to keep up with all their changes and what they happen to affect. I try to read up on SEO when I have some free time.
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Nice article Joe, I’d liked to try it, thanks.
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Twitter: jtuttlechiro
PPC and Social is already there they’re always of great help even w/ the past search changes and present or even on the future.
Rayzel Lam recently posted..hCG Diet: Pants almost falling off after hCG
Facebook, Twitter and Pinterest already play a massive part in rankings… and it will only continue! thanks your information. amazing how much money can go into a website.
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SEO is more like Stock exchange now. There are no tricks. Its the experience and amount of time you spend to get quality back links is all that matters. Currently, my favorite link building method is Guest post and blog commenting. Though the former takes a huge amount of time but one Author Bio link is thousands time stronger than those spammy links.
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Twitter: sajithsand
What I have noticed is I got most of the referrals from Google. The other referrals didn’t work for me. The traffic from Google is the best, isn’t it?
Techmaker recently posted..Top 7 tips to Protect your data from hackers in Cloud Computing
Twitter: ivinviljoen
Hello Joe. It’s been reported before, but I don’t think people are taking it very seriously: and that’s that social will influence a LOT of search results and pretty much everything we don online. And I also think that a lot of the future of the internet IS already and will be influenced more so in the future.
Ivin recently posted..Home Business Starter Report: The Correct Mindset
This is all much of the same information that I’ve been seeing all over the internet. PPC is the easy way out. But if you want a more permanent solution conventional SEO si the way to go.
Mario Smith recently posted..Judge Says That Samsung’s Patent Violations Were "Trivial"
Twitter: jonnalarajkumar
I will recommend writing user friendly content rather than SEO friendly content sometimes. Because if there is traffic and there is no need to worry about searches. So always try to write for your readers. That’s the whole idea.
Rajkumar Jonnala recently posted..Samsung Galaxy S2 Android 4.0 Download
I agree, PPC is a scary place to be if you don’t know what you are doing. Thanks for your informative article!
Thanks a lot for this article. I am new to blogging and I don’t know what is PPC. Could you share any resource where I can learn about it??? Thanks in advance.
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Great Article with useful information that can be used to enhance SEO.
Google seems to be encouraging users to try out Adwords. I had recently got over 3calls from the adwords team asking to try out adwords.. Apart from that you can always see the adwords coupons almost everywhere
Afsal Rahim recently posted..How to Easily Show Adsense Ads anywhere Inside the Blog Post
There definitely seems to be an important shift in SEO that becomes ever more apparent with each Google algorithm update. Extensive link building campaigns with aggressive anchor texts are losing a lot of their value. SEO is shifting more into the direction of link earning: contributing good content that has a lot of added value for users and attracts links in a natural manner.
Social Media and PPC is best and popular things today. As there’re many animal updates from Google, Social Media and PPC is best way to promote our site and even safest one too.
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I like grassroots link building the best out of all these ideas. As much effort as that takes, the guest articles should be pretty much update-proof because it shows a link that’s truly relevant to the topic.
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enggage with social media is a must nowadays.
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Great strategies to keep up with the search changes. Thanks for sharing the thought.
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You are right on the money with your first point. I think the social media aspects of our online presence is going to be the absolute center of everything that happens online in the future. Even now we are seeing Google favor those people who are active with Google+ and YouTube. Focusing on social media is extremely important today; it’s not just about spamming links like it was in the past.
For someone new to internet marketing, all of this is still somewhat hard to strap my noggin’ around, but I’m slowly understanding. It seems Google has their lock on, their advertising with PPC.
But the one thing that I would add to your article is to focus on local citations, especially if you’re a local business. Google is being more about “local centric” businesses and that’s a good thing for the mom and pop’s out there.
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I think focusing only on Google is a bad idea. You should make your blog something that people want to share with others and want to come back to. Focus on quality and the traffic will follow, that is my plan at least.
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Yeh right, google changes its formula like every other month.
mark recently posted..About Magnesium, What you should know!
Great strategies, i’ve implemented the first point and that work great To Keep Up With Modern Search Changes. I must try second and third points, Thanks for the informations.
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Twitter: blogdum
Great article , I keep working on Google SEO and spend time on social media.
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Twitter: techwork_dk
Hi Joe
You got a good point about Grassroot link building. Modern link building is nothing but hard work. The just don’t come easy anymore. Another got point is that our blogs should be ready for small mobile screens like Smartphones and tablets. More and more traffic will come from these devices in the future.
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Hey Joe,
Nice post ! i think that being social is important. I like to use Google + to promote my website. I do some link building but i just find it hard work these days.
Joe Dawson recently posted..3 Reasons to learn to drive in Style
You say that platforms such as Facebook and Twitter might not provide quite the referral volume of Google, but the leads are a bit more qualified. I do not agree with that. Many sites specifically do not accept Facebook wall traffic for example simply because the quality is horrific and charge-backs rates are much higher as with organic search engine traffic.
Thanks for sharing this great post.. and i’m not really know about googl3, need more post like this for my knowledge about SEO and googl3 and social network. I think google+ is more powerful than any other social network cuz its their own, but im not sure. sorry about my english.
mark recently posted..Lindsay Lohan spent thousands hundreds dollars to redecorate her house
Agree that social is playing a bigger role. By making it easy for your audience to share your content you get the benefits from qualified referral traffic that is fairly effortless to obtain.
I would also add that social doesn’t just mean Facebook, Pinterest, Twitter et al. By interacting with members and influencers in your space via email, phone, comments, social media, you increase the possibility of them linking to your site.
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Great advice. I am considering going back to PPC (after about 2 years of pure SEO) in order to stay ahead of the curve. SEO is always changing and sometime PPC can be a great suppliment.
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Twitter: fionamaclean
Great article for a noob like me! I really need to do some more guest writing I think!
Fiona Maclean recently posted..5-2 Diet Tips Part One
I got hit hard with the last Google update, and it taught me a very big lesson: I should always diversitify my campaigns. I kept doing the same thing over, and over, and when I got hit, I had no back up plan. I\’ll definitely start focusing more on social and start building my social pressence for my websites.
Well, if a blog has quality content that no search change can even partially destroy it. This is what I think. What are your ideas about it?
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I Think the safest way right now is through social media and of course PPC this is a business for them so if you want to get their fast you will need to use money.
Building links are the foundation as what you have mentioned getting these are hard right now so you have to think outside of the box.
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I personally find it difficult to keep up with all the changes that Google has made! Thanks so much for the great tips =)
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Twitter: sanumed
I’ve been surfing online greater than three hours these days,but i never discovered any interesting article like yours.It’s lovely worth enough for me.In my opinion if all webmaster and bloggers made excellent content like yours then the net can be more useful than ever beofre. Great article.keep it up
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I think that we actually don’t have a chocie but to play Google’s game. Yet, changing our strategies every time Google has an algorithm update is not only unreasonable, but almost impossible. That’s why, in my humble opinion, we’d rather understad the core principles, such as creating quality content, adding value and building contacts and follow them most of the time. I, however, do not intend to say here that we can ignore the changes and updates – being in the know, but keeping to the same noble principles of online marketing.
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Twitter: blogillitis
For bloggers striving to get free organic traffic, getting a step ahead of the search changes is priority. Fortunately it can be done for free using reliable sources which even offer one long tail word suggestions to use in order to write articles answering those questions posed.
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Twitter: prabhatrayal
hello joe
nice post. google is rolling out new updates every week or month and we can not learn the new strategies every time. we have to find a common solution for all these changes. and yes PPC is one of the best ways to keep up with these changes
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Twitter: googlai
Hi joe !
Social media may help to get viral traffics and high PR links. it is a sustainable way to attract people to enter to your sites. PPC is also really important and can drive traffics but it is not sustainable way. Link building is long lasting approach to get viral traffics. link from High PR sites assist to search engine visibility and Google Page.
One most important thing should keep in mind that: write quality content, keyword research, apply long-tail keyword help to drive more search engine referral.
Once ranking up the page link in search engine then it will be easy to get thousands of search engine referral. so that you have to focus your time in: guest blogging, research baser article writing, social media interaction, forum posting, answer sharing, bookmarking, video making, e-book creation and Tutorial writing.
all above tips help to drive search engine referral traffics and boost Google PageRank as well as Search engine visibility.
You must have to do keyword research to make a site SEO friendly, when you busy for writing content then focus your mind for keyword research and include most searchable keyword to you content.
When you write quality content then it will be most searchable in search engine and will get chances to top ranking while searching specific keywords in search engines.
To research keyword, use Google keyword tools to analyse which word is most searchable in search engine.
Social media interaction is most important to get quick traffics and build public relation. once you make your public profile at the right way then it will be easy to build your Goodwill and brand.
Finally you have to busy for making your own brand, when people search any keyword then you will get top ranking if you have unique brand even you are blogger or site publishers. so that make your brand and get top ranking.
Googma Sansar recently posted..Social Media Optimization (SMO) Strategy
Twitter: slide_shop
Good advice here. I think a lot of people would benefit from including nofollow links in their link building efforts. Everyone talks about “dofollow” links as if nofollow links won’t still direct traffic. It’s true that you may not see immediate gains in traffic from nofollow links. But when you leave valuable comments, advice, resources, help, suggestions, etc. people start to notice. That’s where consistency’s importance lies. I find it hard to believe that Google completely ignores links that direct people to your website – even if they aren’t passing along the sacred SEO juice.
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