3 Ways To Keep Up With Modern Search Changes

Joe Pawlikowski
Joe Pawlikowski is a freelance copywriter with a background in SEO and affiliate marketing. Visit his site at JoePawl.com.
Joe Pawlikowski
Joe Pawlikowski
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When bloggers talk about Google, it’s rarely a positive conversation. Many of us depend on Google for referrals, and when they change their search algorithm we have to change tactics. Yet the blogger talk at Affiliate Summit East this year featured a new level of negativity. Google’s latest updates have us all frustrated, combined with a user shift to mobile search and content discovery.

We can adapt our strategies to counterbalance these changes. Here are three ways to keep up with these modern search changes and keep the traffic flowing.

1. Focus on social

When we lose referrals from Google, what can we do? If you rely on content marketing for leads, social might be a way to boost referrals. Platforms such as Facebook and Twitter might not provide quite the referral volume of Google, but the leads are a bit more qualified. The virtual word-of-mouth nature of social shares boost the value of those leads.

One of my sites has seen our Twitter referrals grow so rapidly that they will soon overtake Google. At the same time we’re seeing a lower bounce rate and higher time spent on the site. Needless to say we’re putting most of our marketing efforts with social right now.

2. Grassroots link building

The days of buying links is pretty much over. Penguin cracked down on those link networks that helped boost rankings.

Even text ad services have come under fire with this latest search update. It’s time to find a new strategy. If you want backlinks, you’re going to have to work for them. That’s kind of what I’m doing right here.

Many blogs take guest posts. They’ll offer you a do-follow backlink if you provide them high-quality material. That means taking hours out of your day to develop each link. But when the alternatives are shady link building that could get you penalized, or no link building at all, it’s a no-brainer. Backlinks are valuable assets; spending time to acquire them puts them at market value.

3. PPC

Grab your smartphone right now and run a search for one of your keywords. What do you see atop the screen? Chances are it’s one or two (maybe three) AdWord spots. This goes for even the modern wave of larger smartphones. I tried searches on both the 3.5-inch iPhone 4 and the 5.0-inch T-Mobile Galaxy Note, and found similarly few results above the fold. Either way you’re seeing fewer organic results and proportionally more PPC spots.

Perhaps it’s time to play Google’s game. If they’re putting PPC front and center and we want to be there, we’ll have to pay up a bit. It can be a scary world, with plenty of downsides to experimentation and failure. But considering the prominent placement it can provide you, it might be worth that investment. If you want to protect your investment further, you can hire a PPC firm to take the reigns. 

Comments


  1. Twitter:
    Hi joe !
    Social media may help to get viral traffics and high PR links. it is a sustainable way to attract people to enter to your sites. PPC is also really important and can drive traffics but it is not sustainable way. Link building is long lasting approach to get viral traffics. link from High PR sites assist to search engine visibility and Google Page.

    One most important thing should keep in mind that: write quality content, keyword research, apply long-tail keyword help to drive more search engine referral.

    Once ranking up the page link in search engine then it will be easy to get thousands of search engine referral. so that you have to focus your time in: guest blogging, research baser article writing, social media interaction, forum posting, answer sharing, bookmarking, video making, e-book creation and Tutorial writing.

    all above tips help to drive search engine referral traffics and boost Google PageRank as well as Search engine visibility.
    You must have to do keyword research to make a site SEO friendly, when you busy for writing content then focus your mind for keyword research and include most searchable keyword to you content.
    When you write quality content then it will be most searchable in search engine and will get chances to top ranking while searching specific keywords in search engines.

    To research keyword, use Google keyword tools to analyse which word is most searchable in search engine.

    Social media interaction is most important to get quick traffics and build public relation. once you make your public profile at the right way then it will be easy to build your Goodwill and brand.

    Finally you have to busy for making your own brand, when people search any keyword then you will get top ranking if you have unique brand even you are blogger or site publishers. so that make your brand and get top ranking.
    Googma Sansar recently posted..Social Media Optimization (SMO) StrategyMy Profile

  2. Good advice here. I think a lot of people would benefit from including nofollow links in their link building efforts. Everyone talks about “dofollow” links as if nofollow links won’t still direct traffic. It’s true that you may not see immediate gains in traffic from nofollow links. But when you leave valuable comments, advice, resources, help, suggestions, etc. people start to notice. That’s where consistency’s importance lies. I find it hard to believe that Google completely ignores links that direct people to your website – even if they aren’t passing along the sacred SEO juice.


  3. Twitter:
    Hey Joe,
    Nice post and Thanks for sharing this post with us. Yes, Google updates is coming every month and to keep up with with these changes social sites really help.
    Sudipto recently posted..Free Call App For AndroidMy Profile


  4. Twitter:
    Google is not a static search engine. We have to manage our self with the changes that occur in Google.
    Prakash recently posted..WeChat for PC Download Free, WeChat For Computer (Windows 7, Mac)My Profile


  5. Twitter:
    PPC is the best way to keep yours self away from the search changes and if you are an active social person on social media then you will be updated for the modern search changes.
    Lalita Bisht recently posted..ES File Explorer apkMy Profile

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