How to do business on Facebook

Jane
Jane is the proud founder and the author of Problogging Success. Her freebies will make you a time-efficient successful problogger. She wishes to tell you that you absolutely need a professional action plan for blogging success.
Jane

@janesheeba

Blogger, freelance writer, blog designer, consultant. I blog about Blogging Tips, Relationship and Self Improvement and Diet tips.
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Business on Facebook

Facebook is one of the top social media sites today. It helps us to get connected with friends and helps us to promote our stuff. However Facebook is not only confined to finding new friends, flirting, dating, fighting, sharing photos etc. On the other hand it has become a platform which initiates business, advertising and good relation with the customers. So let’s do some business on Facebook, shall we?

Use the mob

Facebook has become part of our daily activity. Facebook accounts can be personal or professional (business). It offers diverse applications that can be used both for personal enjoyment and business purposes. If you have set up your personal Facebook account, you can use it for business as well. However, it is not recommended that you use the same Facebook account for your personal and business use.

It will be easier for people to see you and your products if you display them on your Facebook profile. Thus you can conquer new avenues, and venture into small business using this social networking site. Since Facebook has millions of users around the world you have an excellent chance to win numerous potential customers.

Make your brand public

You could make your brand or products public easily using your personal or business Facebook profile. All it needs is some picture of your products, software or promotional updates about your blog or website. When you upload photos you could use an important feature- tagging photos among friends. On the same page you could give details on how to order, pay and receive the items if they decide to purchase the item.

Face book is very user friendly and that fact makes it all quite easy. You therefore need to realize that this social networking site can actually be utilized as an efficient business tool without much of hassle.

Aside from the fact that it has become more convenient for buyers to do online shopping, you can haggle with the price set by the seller as well. Nothing beats like shopping at the comfort of your own home while waiting for your crops to harvest. You give that comfort to your customers on Facebook.

Promote your business

You can see literally thousands of small businesses sprouting on Facebook just like mushrooms. It creates an opportunity for small entrepreneurs to introduce their products using Facebook. It has become their test of water before plunging into a bigger venture, thus has become an avenue for potential world market. Facebook advertising is something quite expensive if you are strict about your pocket. But still, if you decide to try it out, you can multiply your business return rates by 10 compared to using free updates and photos on Facebook.

Free or paid, once you set up to promote your business on Facebook, you can ask your friends and clients to help you in your business by sharing the information to their friends. The exposure you get in this way is simply damn super. This will give your business a wider market. You will be able to cater to people of different ages, cultures and even nationalities.

Even the biggest names in business found this opportunity quite enterprising and expected good results. They use Facebook to advertise their company, their products and their latest promos as well. A Facebook account user needs to become a fan of a specific advertisement in order to gain full access of the account. And the good thing about this one is the friends of those who have access to your site will be able to see it as well. So if you get a good number of people to “Like” your service, you are great to go.

Takeaway

Facebook offers a lot of potential for businesses to grow. However, do mind that your profile must be interesting. Don’t just post your own updates or promote only your products. You need to give in order to receive. Make sure you give some “Likes” and share other people’s content too. They will notice you and share yours as well. Remember, Facebook is where millions of people assemble. So you really need to shout about your business there. Now go and shout!

Jane runs a multi-niche blog, Find All Answers. She is excited to share godaddy coupon codes and Norton 360 antivirus coupon codes with you.

Picture by Sean

 

Comments


  1. Twitter:
    Hi Jane, a good Facebook marketing strategy is crucial these days. I’d love to hear more about any Facebook advertising you might have done. Did it work as well as you thought it would? Thanks for the article!
    Ileane Smith recently posted..Facebook Fan Page Photos TutorialMy Profile


    • Twitter:
      Hi Ileane,

      Not much, for my blog directly, to be honest. But some of the partner sites I am in have tried FB ads. I heard that the response was really good.

      Thanks for stopping by.

      Cheers,
      Jane.
      Jane recently posted..Thoughts of a newborn bloggerMy Profile


      • Twitter:
        Something to keep in mind when advertising on Facebook also is to pay attention to current trends and how they might be a further market you could tap into.

        My big example with this is Fiverr, and other sites like Fiverr, GigBucks. If you’re providing a service or CAN provide a real service where doing it for $5 makes real sense to you, do so. This will spread your message out even further, and I’ve had pretty good success with marketing relevant Fiverr gigs via Facebook.

        Just something for your readers to have in mind if they’re looking to gain traction in a niche or by providing a service and don’t forget to advertise them on Facebook in a smart manner. A fan page, making use of the videos and pictures (some of which are reflected on your Fiverr gig), and a place for Fiverr people to connect with you OUTSIDE of Fiverr – and thus outside of them taking a percentage of your pay for the job away.

        All the best,

        Thomas
        Thomas recently posted..Successful Internet MarketingMy Profile


  2. Twitter:
    Facebook has become a part and parcel of our life.I think facebook is good for branding,but you cannot make more sales if you are a small company.Better alternatives for small companies are adwords and seo which is more targeted to them
    Nipon recently posted..Sony Ericsson Introduced XPERIA W8 SmartphoneMy Profile

  3. I am working at a recruitment agency so integrating Facebook into our online arsenal is easier than for most companies out there, we find though that we mainly source candidates from Facebook but business leads are stronger when using the LinkedIn and Twitter platforms.
    David Faux recently posted..BANISH those interview BLUNDERS!My Profile

  4. Great article! We do know how Facebook impacts our personal life, but it is an amazing tool to provide business. I completely agree with the fact that we have to give in order to receive, therefore it is a good idea to “Like” other company fan pages and give positive feedback to those who deserve it.


  5. Twitter:
    I do not know, I think facebook like a waste of time because it ebih many people having fun. I became very interested in the facebook even though many who said that a good media to promote.


  6. Twitter:
    Any tips on how to get your followers to be more interactive on your blog. I find I am getting more and more traffic from facebook but my likes and the interaction is not increasing at the same rate.

    Thanks for the post Jane, some great tips here


    • Twitter:
      Hey Alex,

      I always get people to interact when I interact on others’ blogs. When I give “Likes” I get more. For instance i I give 5 Likes to 5 different blogs I get from 15-20 likes on mine.

      Jane.
      Jane recently posted..Effective Blog Commenting to build high quality backlinksMy Profile


    • Twitter:
      Also as a thought, your choice of plugins can help. I’ve had great success with the use of one called ‘WP Greet Box.’ I am not affiliated, by the way. It makes it very easy to setup a personal message asking for subscriptions in various ways, depending on where your user is visiting from. StumbleUpon, Facebook, etc. So they’ll automatically like it, or Stumble, or Digg, etc.

      This plugin also worked VERY well at the top of posts only including a picture and StumbleUpon traffic. StumbleUpon traffic often doesn’t convert well, but if it’s just a trick you use every few times a month on your blog with a picture or infographic of the week, you can see some pretty significant traffic that self-sustains with the easy subscribe plugin, and will convert a few to fans of your other ‘real’ content.
      Thomas recently posted..Successful Internet MarketingMy Profile


  7. Twitter:
    I usually create a list of friends with the same interests. And I invite them using fan pages redirecting to my blog.
    Allen recently posted..Google Analytics V5 is out for everyoneMy Profile


  8. Twitter:
    I find Facebook much harder to use than Twitter. I would like to try Facebook advertising though. How much would a simple ad cost?
    fastcashcat recently posted..The Difference between PR and Advertising- A Simple GuideMy Profile

  9. Hi Jane, good article. Facebook Ads is an area that still fascinates me. I’ve heard mixed reviews about it with some saying they had no success at all and others saying it worked very well.

    What do you think are the main areas to concentrate on when it comes to getting people to engage with your ads on Facebook? I can see why people can find it difficult because potential clients are in more of a ‘social’ mood than ‘buying’ mood.
    Jamie Fairbairn recently posted..Have You Googled Yourself TodayMy Profile


    • Twitter:
      Hey Jammie,

      That’s true. FB is always seen as a social and dating site rather than a site for promoting business. Many people use FB to connect with friends and interact with them on a regular basis.

      To me, I would say interaction is the biggest thing when it comes to FB. If you are quite actively engaging with your friends, then a soft sales pitch would not hurt them and it would even convert more than “mere” advertising.

      Cheers,
      Jane.
      Jane recently posted..SEO For Targeted Traffic In And Out Of Your BlogMy Profile


  10. Twitter:
    Great facebook tips. Social media is obviously going to completely run the internet, and it pays to get on board now. I am not yet on facebook, but you have motivated me to get on with it.

    Thanks!
    hdrphotographer recently posted..HDR of sun- surf and no sandMy Profile

  11. The tittle is great but i hope you can elaborate more especially on marketing.it will be great If you can write about mistake that any business do in facebook and how to correct them.
    i have seen some people make more fans but others not.I hope you can write more about facebook and business.Thank you
    Sapphire recently posted..5 Reasons Not To Have Breast SurgeryMy Profile

  12. Good useful post that I have bookmarked for future reference. Youhave cleared up the confusion I had as to whether to open a personal or business account with Facebook. Thanks.
    Dougie recently posted..EzyDog Pink CamoMy Profile


  13. Twitter:
    Hey Jane, what are your thoughts about purchasing likes? Yay or nay?
    Ayden recently posted..BigCommerce ReviewMy Profile


  14. Twitter:
    Using Business Page also is one of the best way to grow business! You can even offer giveaways or conduct live conference on your business page to increase interaction with people who like your page. This would perhaps be the best way to expand business and gain a few more likes on Facebook
    Lalit Indoria recently posted..Run Android Apps on BlackBerry PlayBook- Android App PlayerMy Profile

  15. Shah Alom says:

    Hey Jane,
    Brilliant article! I completely agree with you that facebook can be a great site to boost business and I see fanpage as a must for any business which wants to use facebook to promote their products and services. With over 500 million users facebook certainly is something special and vital and we have to take advantage of this platform. It was a pleasure reading such an important topic.


  16. Twitter:
    Great tips Jane .. am yet to create advertising acc at facebook. This can maximize the efficiency ..if we market our brand fan page.. . instead of just targeting website.

  17. Facebook is nice niche for business promotion. Unfortunately in my country (Eastern Europe) many people dont use facebook. They use alternative social networks (like vk.com).
    Mitchel P. recently posted..Kay Jewelers CouponsMy Profile

  18. Hi Jane, great post. I’d also like to add that Facebook can drive a substantial amount of traffic back to business websites, sometimes on par with search engine traffic.
    Stephane recently posted..View-Through Conversions: Fact or Fiction?My Profile


  19. Twitter:
    I think using facebook or any other social network for that matter is a kind of art in itself (I mean using it the right way). It takes some working and getting things right. Simply posting link after link promoting yourself wont work.
    satrap recently posted..Legitimate Work From Home JobsMy Profile


  20. Twitter:
    I heard that Google detects activity on social media sites and gives credit to the brand with the most activity. (Was it activity? :)
    Liana recently posted..Ideas to Help the World updated Tue Sep 13 2011 12:27 am CDTMy Profile

  21. I see many business owners creating a brand in Facebook and promotion it through Facebook ads. Facebook does help them grow and reach out to their target audience.
    Cheolsu recently posted..Gmail loginMy Profile

  22. Do you think that Facebook is still a good marketing strategy even halfway into 2012? Would you also recommend any other new social media (Pinterest, etc.)?


  23. Twitter:
    Jane…this is one article that was ruling the Google searches right? Well, here I say that you absolutely deserved it! Cheers girl!
    Mario recently posted..The Coolest Blog Commenting Plugin For WordPress!My Profile

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