Don’t Leave Your Blogs Success Up to Blind Luck

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success blind

My blog represents little more than a way for me to expand my horizons and touch on only a small part of the world that is available to all of us online. Most of my freelance writing involves solidifying and manifesting specific subject matter for others which really isn’t personally satisfying. My blog however allows me to run with my own thoughts from time to time and perhaps share some of what I learn as I continue to progress and develop my own creative focus. If I get a job inquiry then great, but really I just want the enjoyment. This doesn’t mean however that I don’t care if no one ever notices my blog.

One of the most challenging aspects of blogging is creating content that inspires action. While some of us may be concerned with prodding visitors into visiting sponsors and affiliates or buying something, and others could care less, just about every blogger wants comments. No matter who you are, if no one ever comments, it isn’t too long before you find yourself wondering if the effort is worth it.

If you look at the majority of opinions on the subject of blog comments and how to generate them, you’ll notice that there are a pretty standard set of suggestions floating around. Most will tell you to try working with controversial subjects or to make sure you respond when people leave a comment and little more. That’s generally ok and common sense advice, but the truth is that it is pretty generic and rarely very effective.

What you are trying to do is sell something. That something is your content. The currency is notice. And like any other sales, the best way to make a sale is to put your merchandise in front of people who are interested in buying it.

One of the most effective and proven methods for sending traffic to your blog is to comment on other blogs, which is also one of the usual recommendations given by the knowledgeable. However, just commenting and having a poster profile with a link to your blog is not enough. In order to really generate traffic and encourage comments you have to spend some time first putting together a cohesive plan of attack.

Be On Top of Your Content

First and foremost, have your content nailed down. Make sure it is well written and easily digested. Avoid fluff and make sure that you know something about your subject and have a defensible position you can build on. That will come in handy later if you are working with controversial subjects. Don’t just post something because you think it’ll incite someone to action, post about something that incites YOU to action and give it some detail.

Choose Your Targets

Next, pick and choose carefully where you comment. You’re looking to generate comments on your blog here and the best places to find them are other blogs that get a lot of comments themselves. You’re not just looking for volume though.

You want to target blogs or posts that deal with content related to your own even if only peripherally. Remember, you are targeting an audience and you want it to be the RIGHT audience. Sending visitors from a blog about hiking to your blog on politics is not going to do anything but increase your visitor bounce rate. One of my most visited and commented on posts was one about the recent changes made to the U.S. space program. With one comment to a popular ex astronaut’s blog post on the same subject I generated a weeklong surge in quality traffic and several interesting comments.

Comments Come From Everywhere

Don’t confine your comments to blogs. Most newspapers and magazines allow comments on their articles and stories. Several consistently generate hundreds upon hundreds of comments and are fertile ground for comment hunters. More than one blogger has found themselves with some unexpected success after a few comments to an online magazine or news outlet. While you may be thinking this is obvious, you’d be surprised how many bloggers never think to frequent newspaper forums and magazines and fill out a profile.

Keep Them Interested

Don’t be afraid to ask more of your visitors. Chances are, if they are interested enough to comment, they are willing to expand on what they’ve added. When replying to comments on your blog ask questions, look for ways to elicit more information, prod them into support of their own positions. When you simply say thanks and leave your reply at that, you are in essence saying your subject has nothing else to offer.

Never EVER Spam

One of the best ways to keep traffic and comments from flowing in is to spam other blogs. Never post short little “Love your site” comments. Put the same care and consideration into your comments as you would on your own blog posts. Add to the discussion and give other visitors something to chew on that’ll make them want to know more about you. Don’t bother with commenting to 20 different blogs. Commenting on 3 quality blogs with quality comments will negate the need to engage in quantity commenting and generate far more traffic than comments to 20 obscure blogs. Plus, it will keep you from appearing desperate even if you are.

Those are some of my own humble suggestions that I’ve learned the hard way. Of course there is no guarantee of instant success, but I can tell you with complete confidence that these tactics work and work very well. Spend a week trying them. Take note of your site statistics and after a week of commenting to other blogs and outlets in this manner compare your more recent stats with the old ones. Pay special attention to your bounce rate and traffic sources and you’ll see some pretty significant improvements. Even if you’re comment rate doesn’t go through the roof, the improvements in traffic and comment quality alone are worth the relatively small effort it takes to implement a cohesive comment strategy. Like anything else, if you want to experience any success then you have to plan for it and put those plans into action. If you don’t, then you are leaving your chances up to blind luck, and luck has never been a very reliable path to success.

Image credit: caught!

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  1. Twitter:

    The points you shared here remain quite classic. I am glad that you introduced me to other creative ways of leaving comments apart from the blogs we have become accustomed to.

    And of course, the spam issue is a strictly no go area for all bloggers who are serious!

    Akaahan Terungwa recently posted..100K ALEXA RANK AT LAST: THE GOOD, THE BAD AND THE UGLYMy Profile

  2. Twitter:
    If you want to have a successful blog, First you need to publish valuable content then you have to spread word about your blog first. You can do it by social media promoting, guest posting, blog commenting, relevant forum posting and various Q&A sites. Once visitors start coming and you’re offering them useful content then they’ll frequently visit on your blog and that’s how any blog start growing.
    Pankaj recently posted..Binary Multi Level Marketing SoftwareMy Profile

  3. Ayesha Jain says:

    Hello Paul Novak,
    All the points that you have mentioned above are helpful. I really appreciate them. I think commenting on other blogs can help us in terms of getting a short traffic to our website.
    Thank you !

  4. Twitter:
    Nice write up Paul.
    Bilal Ahmad recently posted..Why Windows XP is Still Used?My Profile

  5. Twitter:
    No doubt it today’s online business climate, luck does not exist. It is a lot of hard work, investment and good planning. In the past it was possible to pick almost any micro niche and be successful, because lucky.
    Kaloyan Banev recently posted..Trends to Watch for in 2014 for Mobile Application DevelopmentMy Profile

  6. Twitter:
    Great suggestion about news sites, also sites like Forbes, FT etc.. you can comment on.. just make sure again that your comment is relevant and on topic.

  7. Twitter:
    Hey Paul Novak,
    I wanna appreciate your hard work. You have shared a great article
    Thanks and Best Regards
    Zaib Abbasi recently posted..Best Websites for Free Online Photo EditingMy Profile

  8. Twitter:
    Thank you for sharing your thought with us, it is amazing how new bloggers leave their blog to fate to decide what to do with it :D
    Frank Joseph recently posted..The Ultimate Guide to Blogger Outreach and Guest BloggingMy Profile

  9. Twitter:
    One thing I learned about spamming is that you can never generate genuine traffic from it and traffic generated from it only leads to a high increase in your bounce rate.
    Inyavic recently posted..FREE Instagram For Blackberry Finally Released [download]My Profile

  10. Twitter:
    Most magazines or news sites that I have come across don’t use the traditional comment format. In fact, the Facebook plugin has been the top commenting platform used that I have seen. It doesn’t lead back to your blog, but it can get your followers or ‘friends’. I’m curious to know if you have seen huge sites that allow traditional comments with links back to your blog.

    As far as spam goes, I think high traffic blogs that focus on comments (like this one) receive so much spam! Every post on here gets a ton of useless, generic comments that are obviously formulated by quickly looking at the title of the post or MAYBE by reading the first paragraph. I fully agree with your opinion. I never click out on spam comments, but I do click out on the rare comment that has insight in it.
    Bellaisa recently posted..What Do Women On Twitter Hate About Men?My Profile

    • Twitter:
      It’s true that high traffic blogs like this one do get lots of spam comments daily, however bloggers should learn various effective methods of protecting their blogs from spam comments and should use great antispam plugins like askimet.
      Inyavic recently posted..Stay Away From Illegal PharmaciesMy Profile

      • Twitter:
        Sorry Inyavic, I’m not sure what your point is in relation to my point. My point was about the people leaving the comment, not the people approving the comment. In other words, my point was that bloggers think they are going to benefit from a comment such as, “Oh yes, you are right that {insert variation of title here}. I agree that {copy and paste sentence from article here}. I see this all the time and your points are bang on!”. That comment will go past most antispam filters and some people may approve the comment because it sounds like something regarding the post, but it is not a comment that engages the other readers or the writer in any way.
        Bellaisa recently posted..Stop Pretending To Be The Man That Women Want!My Profile

  11. you are right and i think allowing spam comments can ruin your blog.I just created a new blog and enable the comments “dofollow”.Alot of comments started in few days but all of them were spam without giving any value to readers.I delete all of them daily because you should not compromise on quality and when you are awarding your readers with do follow links it doesnt mean that they should get links by spamming.
    hamza recently posted..Earn online with hubpagesMy Profile

  12. Twitter:
    Hello Paul Novak,
    I would like to tell you that the blog needs time and hard work to be successful in market. Today there are many bloggers who are enjoying the benefits of successful blogging and if you ask them the truth behind this success they will tell you that they spend much time to plan the blogging structure and to get the blog popularized in the market. The innovative and latest information is the best way to get the high traffic on blogs.

  13. Twitter:
    Having a successful blog takes a lot of hard work and dedication. You can’t just create a blog and then expect people to start flocking to it. Always be writing quality content and promoting it heavily because that’s how you’re going to get your blog seen. This takes time and it’s the reason most people give up on blogging rather quickly.
    Mike Howg recently posted..10 Awesome Ways to Get Quality BacklinksMy Profile

  14. Twitter:
    Hi paul,
    You are right,never leave blogs success up to blind luck.If you want to become successful blogger then you have to do lot of hard work and you have to stick with your blog. and really you share very good tips according it. thank you for share.
    Sameer recently posted..How to Schedule Facebook PostsMy Profile

  15. Twitter:
    Hey Pal this was very great article i wanna appreciate your hard work that you’ve shared this info with us.
    Best Regards & Happy Blogging
    Zaib Abbasi recently posted..Links Explanation in Term SEOMy Profile

  16. Twitter:
    must say this is such a nice article btw thanks for sharing it.
    Jawad recently posted..Gmail Login Guide | How to Access GmailMy Profile

  17. Twitter:
    Most beginners quit blogging before they see a dollar in their adsense account or whatever type of monetization they use to generate money and that’s because they simply don’t know blogging is a long journey and take a lot of time and hard work until some money start roll in.
    I. C. Daniel recently – Best CPA for Content, File and Link Locking MonetizationMy Profile

  18. Twitter:
    For a successful blog, requires lots of hardwork and consistence. We have to update our blog regularly and also try to get more backlink. Commenting and guest blogging is best way for it. Thanks for sharing this post with us. This post really gonna help all the newbies.
    Sudipto recently posted..Best Android Phone Under 20000My Profile

  19. Valuable contents have so far proven to be the backbones behind successful blogs. However, one needs to promote his/her site in order to gain readers else the valuable contents will go unnoticed.
    Very true…HAHA
    lalina recently posted..Gmail Login – – Gmail Sign InMy Profile

  20. Twitter:
    Hello Melinda, my thoughts exactly! Newspapers and magazines have never entered my mind as an inclusion into my overall comment strategy. But, the idea is pure genius!

    Akaahan Terungwa recently posted..100K ALEXA RANK AT LAST: THE GOOD, THE BAD AND THE UGLYMy Profile

  21. Twitter:
    Seriously, I too don’t even have time for such but I will consider doing it.
    Inyavic recently posted..Don’t fail yourself (Business Fear)My Profile

  22. Twitter:
    Only the foolish ones depend on luck. The wise ones always work out their way to success.
    Inyavic recently posted..See how DriveHQ can bundle multiple cloud services and save you big!My Profile

  23. Twitter:
    You’re so right Lisa, blog commenting have always worked for me. I’ve never tried paid adverts cause I see it as a waste of money.
    Inyavic recently posted..Nigerian Gay Pastor Rev. Jide Macaulay Writes About AcceptanceMy Profile

  24. Twitter:
    Yes @Jon, most people especially those who comment on blogs for the sole purpose of getting traffic to their site don’t realise this and this is the reason why they see blog commenting as a waste of time.
    Inyavic recently posted..15 Signs That You Are Emotionally IntelligentMy Profile

  25. Twitter:
    One thing is having a website, another thing is getting traffic to it. Everyone would love to have a website that generates income for them but how many are ready to invest their time and money for the success of the site?
    Inyavic recently posted..Don’t fail yourself (Business Fear)My Profile

  26. Twitter:
    You’re so on point dear, i can’t agree more.
    Inyavic recently posted..8 Worst Plastic Surgery Disasters EverMy Profile

  27. Twitter:
    Commenting on newspaper and magazine articles is a sure way of generating referral traffic (not direct traffic) to your site if its one that lets you put your website link when commenting. It is also a way of getting backlinks (either dofollow or no follow) to your site which is useful for SEO and Page Rank.
    Inyavic recently posted..A MAN UNITED Fan Calls 999 To Speak With FergusonMy Profile

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