Why UGLY Simple Websites Make Money While Others Do Not?

Mitz Pantic
My name is Milica Pantic (aka Mitz) and I am a serial full-time blogger. I started out with one website many years ago and it went so well, I sold my businesses and began living the internet dream. Since then I have been perfecting the system of blogging and building Wordpress websites to earn money online. This is an ever changing business and I love the challenge. Please feel free to download my favorite FREE REPORTS if you are interested in improving your blogging business or starting one from scratch.
Mitz Pantic
Mitz Pantic
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I would not call my websites ugly but they are quite simple and the thing is, they make money. There are many Webmasters with websites that would love to make money and some have loads of traffic but still cannot earn a cent. What is the problem here?

Well the problem of not being able to make money on a website is bigger than we think. Many Webmasters seem to be successful but cannot admit that their websites do not cover their expenses and do not cover the hours they invest working on these sites.

Why Ugly (or not) Simple Websites Can Make Money

An UGLY website is really in the eye of the beholder and the users. As long as your website is user friendly and is built for human enjoyment, you might gracefully pass the UGLY test. Who cares what it looks like if it converts and makes you money if that is what your goal is?

Non Simple websites can be both distracting and annoying to your reader.

If you are trying to create a successful WordPress website and make money, here are a few things that you should NOT do:

Waste Time on Unnecessary Stuff

I see many Webmasters spend too much time on weird and wonderful jobs and not enough time on the strategy of the website.

Here are some of the time wasting tasks:

  • Redesigning the website once a week. Remember a plain minimalist WordPress theme is very effective.
  • Generating traffic that goes nowhere and does nothing.
  • Completing tasks that have no impact or benefit for the website.
  • Learning how to make money online when they should be working.

Really? This time wasting thing is so common that you are probably committing all of the above offences.

Great Content but Then What?

Most Webmasters know that you need quality content to make a great website but unfortunately that is not the end of the story. Many Webmasters presume that the content will make them money and make them famous. This will not help if you want to earn money from your blog or website.

I have seen some absolutely fantastic content, but when Webmasters expose the monthly earnings, all we see is a sad story behind all of that work. Unfortunately these Webmasters are blogging away but earning no real income.

This just proves that great content will not put money in the bank. You need to have a purpose for the content and you also need to be selling the right products. This brings me to my next point.

Generating Traffic
for NO Purpose

Many Webmasters say that you should wait until you get loads of traffic before monetizing your website. I strongly disagree with this and I believe that you should monetize your website as soon as possible because if you drive the right traffic to the right page you will make money.

If you think you have to wait to make money then you really don’t know how to make money online and this is just admitting that fact.

Think about it? A webmaster can make an ordinary blog post and place an affiliate link within the article and to make money from this link. They have two choices here, they can post this article on an already established website and make money for sure, or they can post this article on a new website and drive the right traffic to it to make money. In each case the way traffic is driven may be different but to make sales, the outcome is the same.

You do not need to have a big website or a big following to make money. You can easily start making money if I create content that has a purpose. The problem is, Webmasters create links to the homepage that has no goal, or to any content on the website that also has no goal.

Having a simple, but not ugly website, will make your visitors goal obvious to them. The less distractions the better.

Not Tweaking Conversions

Many Webmasters make a sale and celebrate. I immediately investigate. This is something that is a part of any business. You need to analyze your success and repeat it over and over again.

How does your website make conversions or make sales? If I ask you this question you should know the answer.

What type of blog post makes sales? Where should the links or banners be placed within the blog post? What type of products our most likely to sell in these posts?

One way to keep your eye on your conversions is to track all affiliate links on your site and in your email campaigns.

Here is a quick video showing how to track your affiliate links.

The Moral of the Story

My answer is to buy a premium WordPress theme and be done with it. (most are seriously minimalist) Then create fantastic content and promote it. Make sure each piece of content has a goal. That is it in a nut shell. After that, see what results appear and make adjustments. Don’t waste time on tasks that see no benefits. This is why I have UGLY simple websites that make money. :)

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  1. Hey Mitz,

    This is not a hobby for me. I have many things including school to occupy my time. That is why I appreciate your straight forward and honest advice. It gives me direction consciously considering where I am sending my visitors.

    Thank you.

    P.S. Girl Power!

  2. Mindy Cyrus says:

    Well, it definitely seems that way but if you really look into it, it\’s more about the content that people care for. If your visitor is there specifically for a product, in search of something that need, or for pure entertainment, then these examples will just show you people will not care how ugly your site is; they will still help you make more money.If you are interested to make money online without investing any money to build a website, then eseekerz.com is what you want! A ready-made site with no registration fee at all. You just need to add product and refer it to your community. If they make a purchase you will earn a commission. Simple and easy, worth a try.

  3. I find this article interesting because of a site that my co-workers love to visit. Mitz one of the ugliest sites I heard brings in near 6 figures for it\’s owner is traemcneely.com .Some guy posts two photos and randomly updates them and people flock to this site like sheep. Really popular in the workplace making this kid easy money. smh.

  4. Twitter:
    The design doesn’t matter at all. We should focus on creating quality content. And generating new customers.
    Prakash recently posted..UC Browser for PC Free Download, Android APK, Symbian, BlackberryMy Profile

  5. Twitter:
    hello mitz great post
    you have raised a valid issue here. sometimes good sites dont make money whereas crap sites make huge money. we should not only focus on quality content. we should promote our articles and optimize them for search engines
    raj recently posted..Temple Run for PC Free Download for Computer, AndroidMy Profile

  6. Twitter:
    Hey MItz,
    Nice post and Thanks for sharing this post with us. Yes, we have to monetize or blog as soon as possible because if we drive traffic to or blog but there is no adds in our blog then these is no use of such traffic. For me design is not a big issue but our main focus should be on creating quality content.
    Sudipto recently posted..Best Android Phone Under 10000My Profile

  7. Excellent Article. A few things all of these sites have in common are ancient domain age, killer seo, and insanely high traffic volume. Extremely difficult things to duplicate.

  8. Vikram Pandit says:

    Excelllent article, and what’s better is the topic! It really frustrates me sometimes when I see idiotic ideas go viral! I wonder what will become of mine is future! :/

  9. Twitter:
    The problem of using the minimalist theme from WordPress (the basic one) is everyone uses it. So to make your blog looks a little bit different, my suggestion is to use one or two widgets that makes your website looks different. The customization of the theme of WordPress is not that hard even for newbie.
    Prabowo Murti recently posted..Apa Itu Elastisitas Permintaan?My Profile

  10. Nice article,you discuss and pointed the great fault of the blog,if the blog or site having ugly and choose complex design which affect the traffic and people leave these type of site after the first site.these type of mistakes by blogger creating trouble for them for getting good response from traffic first select the heart touching design.Thanks for sharing.

  11. Twitter:
    What user search into your website is the information which is easily understandable not the one which will be quite difficult to understand. Its not necessary that ugly one does it but the simplest one make money. Content of the site has no value until you are able to make your reader understand. Thanks for sharing the article mitz.
    raj recently posted..Talking Tom Cat for PC download, Talking Tom Cat for Windows 7/8/Vista ComputerMy Profile

  12. I m totally agreed with u. navigation is more important then ugliness because if your navigation is good then anyone can bare the ugliness. If one can find the desired information then looks doesn’t matter.

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