I would not call my websites ugly but they are quite simple and the thing is, they make money. There are many Webmasters with websites that would love to make money and some have loads of traffic but still cannot earn a cent. What is the problem here?
Well the problem of not being able to make money on a website is bigger than we think. Many Webmasters seem to be successful but cannot admit that their websites do not cover their expenses and do not cover the hours they invest working on these sites.
Why Ugly (or not) Simple Websites Can Make Money
An UGLY website is really in the eye of the beholder and the users. As long as your website is user friendly and is built for human enjoyment, you might gracefully pass the UGLY test. Who cares what it looks like if it converts and makes you money if that is what your goal is?
Non Simple websites can be both distracting and annoying to your reader.
If you are trying to create a successful WordPress website and make money, here are a few things that you should NOT do:
Waste Time on Unnecessary Stuff
I see many Webmasters spend too much time on weird and wonderful jobs and not enough time on the strategy of the website.
Here are some of the time wasting tasks:
- Redesigning the website once a week. Remember a plain minimalist WordPress theme is very effective.
- Generating traffic that goes nowhere and does nothing.
- Completing tasks that have no impact or benefit for the website.
- Learning how to make money online when they should be working.
Really? This time wasting thing is so common that you are probably committing all of the above offences.
Great Content but Then What?
Most Webmasters know that you need quality content to make a great website but unfortunately that is not the end of the story. Many Webmasters presume that the content will make them money and make them famous. This will not help if you want to earn money from your blog or website.
I have seen some absolutely fantastic content, but when Webmasters expose the monthly earnings, all we see is a sad story behind all of that work. Unfortunately these Webmasters are blogging away but earning no real income.
This just proves that great content will not put money in the bank. You need to have a purpose for the content and you also need to be selling the right products. This brings me to my next point.
Generating Traffic for NO Purpose
If you think you have to wait to make money then you really don’t know how to make money online and this is just admitting that fact.
Think about it? A webmaster can make an ordinary blog post and place an affiliate link within the article and to make money from this link. They have two choices here, they can post this article on an already established website and make money for sure, or they can post this article on a new website and drive the right traffic to it to make money. In each case the way traffic is driven may be different but to make sales, the outcome is the same.
You do not need to have a big website or a big following to make money. You can easily start making money if I create content that has a purpose. The problem is, Webmasters create links to the homepage that has no goal, or to any content on the website that also has no goal.
Having a simple, but not ugly website, will make your visitors goal obvious to them. The less distractions the better.
Not Tweaking Conversions
Many Webmasters make a sale and celebrate. I immediately investigate. This is something that is a part of any business. You need to analyze your success and repeat it over and over again.
How does your website make conversions or make sales? If I ask you this question you should know the answer.
What type of blog post makes sales? Where should the links or banners be placed within the blog post? What type of products our most likely to sell in these posts?
One way to keep your eye on your conversions is to track all affiliate links on your site and in your email campaigns.
Here is a quick video showing how to track your affiliate links.
The Moral of the Story
My answer is to buy a premium WordPress theme and be done with it. (most are seriously minimalist) Then create fantastic content and promote it. Make sure each piece of content has a goal. That is it in a nut shell. After that, see what results appear and make adjustments. Don’t waste time on tasks that see no benefits. This is why I have UGLY simple websites that make money.