Money and Value. How to appraise your online content.

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Darnell Jackson
Darnell Jackson is the founder of Your Online Business Resource. He often says, "We come from absolute greatness. Accomplishing the extraordinary is the least that we should expect from ourselves." In 2012 he also started which has redefined how to get qualified for a CDL without going to expensive trucking school. Darnell also created the #IBCT International Blogger Championship Tournament which features the top 64 blogs worldwide in a competitive comparative analysis.
Darnell Jackson
Darnell Jackson
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I’m going to say something about money.

I don’t want you to freak out, just follow me on this for a moment:

1 million dollars is not an amount. it is a quantity. it’s one million, dollars.

What do you need to do in order to own a website that’s worth $1 million dollars?

Well, all you have to do is create a one page website worth $1 million dollars or create a website with 1 million pages worth $1 each.

Get it?

I don’t think you do.

Here’s an example of what I mean.

In December Mitz Pantic, wrote about how she earns $100 per guest post.

Think about that.  $100 per post, wow.  What would you do fi that was your money?

Now obviously there’s more to it than just clicking publish and cashing a check.

Mitz has already done the work it takes to earn that money in advance.  She has already completed the major steps:

  1. Purchased a domain.
  2. Set up her blog.
  3. Filled it up with great content.
  4. Installed a email form with auto responders.
  5. Monetized it with affiliate offers and direct sales.
That’s great, but how did she establish a value of her guest post at $100/each?
Well, in order to properly appraise your content you need to understand value.

NO, you don’t need to go to any fancy appraisal school but you will need to understand the practical, logical, and common sense relationship between value and money.


I know equations can make things easier and harder for people to understand some times. :)

The point is VALUE is greater than MONEY.

It absolutely has to be or else a sales transaction should not take place.  Think about it like this.  When you make a purchase do you check to see if you can find the same item for a lower or higher price?

Exactly.  You want the most for every dollar you spend.  You want VALUE.

So, what should you do when you don’t have money but you really want some?



Setting baselines

If a guest post is worth up to $100 on Andy’s blog then how much is your post worth on your blog?

Instead of confusing you with silliness like real estate appraisers I’ll give it to you straight:

Your post is worth what it earns or what someone is willing to pay cash for it and not a penny more. 

Here’s what you should be thinking about:

Who is willing to pay you for your post:

> I have seen offers on Odesk and other comparable sites that pay $5 for a 500 word post.  That’s one penny per word.  More than what you had but do you really want to be a digital sharecropper?

> I’ve noticed offers on the problogger job board that pay $50 or more per 1000 word guest post.  That’s

5 cents a word, better than being a digital sharecropper but rates like this could leave you living like a slum dog millionaire.

How much has your post earned you so far?

If you wrote an article, published it on your blog and waited a few days how much revenue does it generate?  If the answer is $0.00 then that is your post’s current market value.

That’s the bad news.

The good news is you can change it.


How much money can your post earn?

This is really what you should be thinking about when it comes to appraising your content.  Your posts can earn money even if they haven’t made you a single dime all year.

First you need to know why you’re not making money.

I understand the deal, you’re writing blog posts and sharing them on social media and writing more posts and sharing them on social media but no money is being made, what gives?

Well, your shares on social media are not enough.

Think about what a new Pizza restaurant does when they open up in your neighborhood. What’s one of the first things you see them doing?

  1. Passing out flyers door to door in the area.
  2. Running radio commercials.
  3. Sponsoring little league sports teams.
All these actions get the word out to LARGE audiences who then come back to the restaurant and buy pizza.
No, not all of them but a small percentage will definitely show up to order food.   This is all you need.
Here’s how the numbers work:
  1. An advertisement is aired that reaches 1000 people.
  2. A small percent, 2% responds to the advertisement and shows up to order food.  1000 x’s 2% = 20 people.
  3. 20 orders at an average pizza price of $12/each = $240
This is what you need to do in order to increase the value of your content and actually make money:
  • Monetize your page.  It’s all about sales.  This can be done with Google Adsense PPC, affiliate products, or direct sales.
  • Get the word out to thousands. If you have a budget buy advertising that drives visitors back to your monetized page.  If you have no budget write guests posts on blogs that reach thousands like Mitz did on the commentluv blog.
It’s just a simple numbers game.  Once the guest post or advertisement goes live here’s what will happen:
  1. A small percentage will click on the link from your advertisement or guest post.
  2. A small percentage of those who click the ad will sign up to your email list.
  3. A small percentage of those who sign up will make a purchase.
Your job is to simply implement the plan and manage the process.

How to make more money by leveraging your content value:

  1. Understand the relationship between value and money.
  2. Review your process.  Keep what works, remove what doesn’t, and repeat over and over again.
  3. Believe if you do it right before you know it you’ll  be writing guests posts that earn $100 or more each time they’re published.
Now it’s over to you.  Do you agree that value is greater than money?