Joseph Gojo Cruz
Latest posts by Joseph Gojo Cruz (see all)
- The Future of Links for 2014 and Beyond - September 7, 2013
- SEO strategies that can lead to website penalization - July 9, 2013
- Keys to success in guest blogging 2013 - June 2, 2013
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Building online connection is one of the difficult foundations to establish in SEO industry. This plays an important role in your SEO campaign and could help you become successful in your industry. However, it does not mean that it will do the entire job for you and to your business; online connection will just help you be trusted and build online reputation which will benefit your website eventually and increase its website ranking.
When Google rolled out their three major algorithms (Penguin, Panda and EMD) against spam, unnatural linking and link manipulation which are all violate their guidelines, establishing online connection has become well known in SEO industry. So everyone started to make use of the following strategies ethically and effectively to establish their own offsite authority.
Guest blogging – To get more attention of the people within your industry, providing them useful and sufficient information through guest blogging on different well known and picky blogs is a good start. A lot of people always seek information to get new ideas and solutions about something in every focused niche and if you can provide what your target audience needs and looking for, you can instantly build a connection with them.
There are also other benefits that you can gain from offsite authority building in a form of content marketing aside from establishing a connection. You can also acquire a high quality link and referral traffic if you guest posted on a highly reputable blog in
Blog comments – You can also dig deeper to establish a much stronger communication between you and your readers through exchanging comments on blog posts. As the author of a high quality written article, it could help you get more the attention of your readers if you keep paying attention to their blog comments. Actively communicating with them is the key to show your gratitude by acknowledging your content which could make them feel satisfied if they feel they are close to you. Don’t encourage them to just drop and forget a comment on your post with a link to their website. Response to them and don’t ignore them.
Social Media Connection – Another way of expanding your connection is through social media. People are spending 70% of their time to visit their social media accounts and if you will be known in social media and you will reach your target audience, you can once again expand your connection and establish offsite authority. It should not be that hard if you have established your online presence in guest blogging and blog commenting. Don’t start randomly, start with the people you have recently talked to in blog commenting by adding up their social media accounts and support their posts by commenting on their social media share, like and plus. When they do share your post on their accounts, respond to the people who will eventually comment on their social media post. I know this is quite a lot of work to do but this will surely expand your online presence.
It all starts with content; this is obvious and should be prominent. In order to build a strong offsite authority and highly recognized brand name within your industry, you must offer unique and original information where your readers can learn and benefit from. You can’t establish a good connection through blog commenting or social media alone. Impressing and educating them is where your strong foundation will begin.
