Strategies are the best way to standout in any form of competition, online and offline based. That’s why many of internet marketers and SEOs always develop a new method on how they will become unique and popular on what they are doing to succeed in their industry and to establish a long term method they will benefit from. However, in the new form of online marketing where search engines are involved, not all strategies always succeed and benefit a website, product or organization in the long run.
Despite the advice and recommendations of search engines to avoid manipulative links of some SEOs, they are still keeping it in practice and sleeping walking their way to website penalization. Actually, at some point, some of these strategies would only work for a short period of time and after search engines discover these scheming actions of SEOs, manual or algorithmic penalty will follow which is really bad thing to experience online.
The advanced approach in SEO should not be the old school tactics anymore. Since the search industry is rapidly changing and often develops new strategies to help website owners boost their ranking in SERP in an ethical manner; which means, the manipulative SEO strategies below should be avoided.
Most Abused SEO Strategies
Keyworded Anchor Text – One of the old school approaches in SEO to link back a website is to rank for specific keywords you are ranking for is using your keyword as anchor text when building links. Unfortunately, this approach was eliminated by Google when they launched their penguin and EMD algorithms back in 2012. Therefore, this approach can have a negative impact for any website that would attempt to build links using keyworded anchor text. But this does not mean that every website that would attempt to use this approach will automatically be penalized in search; they may not just rank well in SERP and may not benefit a lot from SEO.
Aggressive link building –
Excessive links in-content – Another form of strategy that can lead to website penalization is to have many links in-content of the website. Most SEOs would attempt to include three or more links in content of their website to manipulate the flow of link juice coming in to every pages of their website. Actually, this approach should not have negative impact to a website but since many SEOs started to abuse this great benefit of having links in-content, Google decided to put an end to this and starting to penalize websites that are practicing this approach.
Irrelevant/Unnatural linking – Another dangerous form of building links to manipulate a website ranking is to link a website to another website that is entirely irrelevant to the linking page. This method was widely implemented when search engines were not very strict when it comes to linking pages. However, when search engines took more serious approach in this matter, the results of irrelevant linking will absolutely damage the ranking performance of the website in search engines.
Since the world of search industry is becoming more and more complex, it is imperative that we should not rely on one and old school approach to market a service online. There are many SEO strategies that we can freely use and benefit from to standout in our market competition and we should take advantage of it really well and avoid using the old ones as it will penalize our website.