Links are the most important factor to have good reputation in search engines and to help a website standout in its competition online and it is also the only way for crawlers and user to navigate from one page to another within the website. However, in a complex life of SEO in post penguin era, manufactured links are already considered spammy and manipulative by search engines and could lead to penalties (manual or algorithmic).
The world of SEO has changed; the old ways is no longer tolerated by search engines and now moving in real marketing in a form of content, infographic and videos. Everything that has potential to go viral is now strengthening its way to lead a website authority to success.
Go branding and think branding. This is what SEO is becoming in the modern way of digital marketing since exact match anchor text is now associated to manipulative activity. Since then, branded links are likely to be the next big thing in SEO which is good because search engine likes brand.
Social Brand Pages
Having branded pages in social media websites can increase your brand visibility online. This will help you increase your audience’s scope area, knowing that social sites have tremendous amount of registered users over millions; this could be a good source of relevant traffic to your website. And at the same time, you will also be able to protect, manage and maintain your brand through your social media presence and take advantage of its benefits such as:
Your brand’s presence will be widely visible to massive active social users
You can potentially earn links through your social distributions
Branded Links (local)
Local links are good signals to increase and maintain your position in local search results for long tail keywords. Since this type of links is artificial links, it’s a good start up to compete in search optimization in your industry. This would also help you increase your brand visibility in online business listing in your targeted geographic location.
Earned links are powerful inbound links to any website. Since this gives a website authority and trust by other websites for being mentioned in content of their future publications, search engines would consider these links as legitimate and rightful. Earning links could not be very difficult but there are three ways to help your website take advantage of earning high quality links.