The Future of Links for 2014 and Beyond

Joseph Gojo Cruz

Joseph Gojo Cruz

SEO Link Builder
Joseph Gojo Cruz is working as a part time link builder at but he is mainly focusing in reading SEO related articles to develop new SEO strategies that will last longer in SEO industry. Joseph is currently maintaining his personal blog which discusses mainly about link building guide.
Joseph Gojo Cruz
Joseph Gojo Cruz
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Links are the most important factor to have good reputation in search engines and to help a website standout in its competition online and it is also the only way for crawlers and user to navigate from one page to another within the website. However, in a complex life of SEO in post penguin era, manufactured links are already considered spammy and manipulative by search engines and could lead to penalties (manual or algorithmic).

The world of SEO has changed; the old ways is no longer tolerated by search engines and now moving in real marketing in a form of content, infographic and videos. Everything that has potential to go viral is now strengthening its way to lead a website authority to success.


Go branding and think branding. This is what SEO is becoming in the modern way of digital marketing since exact match anchor text is now associated to manipulative activity. Since then, branded links are likely to be the next big thing in SEO which is good because search engine likes brand.


Social Brand Pages

Having branded pages in social media websites can increase your brand visibility online. This will help you increase your audience’s scope area, knowing that social sites have tremendous amount of registered users over millions; this could be a good source of relevant traffic to your website. And at the same time, you will also be able to protect, manage and maintain your brand through your social media presence and take advantage of its benefits such as:

Moz Facebook

Branded Links (local)

Local links are good signals to increase and maintain your position in local search results for long tail keywords. Since this type of links is artificial links, it’s a good start up to compete in search optimization in your industry. This would also help you increase your brand visibility in online business listing in your targeted geographic location.

Earned links

Earned links are powerful inbound links to any website. Since this gives a website authority and trust by other websites for being mentioned in content of their future publications, search engines would consider these links as legitimate and rightful. Earning links could not be very difficult but there are three ways to help your website take advantage of earning high quality links.


The most dominant way of earning links is to be mentioned by journalists to their future publications in high ranking journal sites or business news sites. Since these types of websites have strong daily readership and traffic from organic and social media sites, the possibilities of being discovered by your target audience your website will increase.

Reach out

Contacting people related to your post, topic or website that often write about articles related to your is a good opportunity to help your website increase its exposure by being mentioned on other websites that publish articles related to your website. This could be other website owners, bloggers in your space so that relevancy will still be intact.

You can find these websites by participating in online discussions, news letter and even in blogs who often look other bloggers or writers that can provide them informative articles regularly.

Linkable Asset

Having a linkable asset in your website could help you earn more links by being mentioned of links/people that often right about your linkable asset. This could be a list of resources where your target audience could learn new things, discover influential people in your industry that they can use to their future publications related to your resource page/s which is a good strategy and technique in SEO.


While these changes in SEO concerning links to a website; from old to new tactics, search engines are really pushing forward their guidelines to webmasters to develop quality sites where people are most likely to bookmark, share and reference to on their own without spending most of the time in off-page optimization.



  1. Twitter:
    yeah… its time to leave old techniques in seo and find new methods like branded links.
    saimohanreddy recently posted..PUZZLE 39My Profile

    • I really appreciate this post But how all persons or seo experts will be informed about this new Backlinks stregity ??
      Anyhow New Techniques are must needed this is because New techniques will provide best opportunity to new Webmasters or Business men to expend their business in online world
      Thanks for sharing your nice views with us

    • I do agree that a new SEO technique is needed. I am a website owner and blogger. I had hired an SEO company over 2 years ago to help improve my keyword Google ranking. They did a good job and things were going great til the last Google update on May 22, 2013. My traffic dropped 50% that very day and has not fully recovered yet.

      I wasn’t penalized buy Google made a change that impacted the techniques used to build up my keyword rankings. I have allowed the company to try to recover from this. I’ve been paying them ever since and have seen very little improvement. It was whitehat practices. No cheating. I sell products and was having an SEO company assist in getting my name out there with backlinks and article writing, etc.
      The future of SEO may be that there is no longer an SEO industry that can promise you the moon for a high price….you just may have to work at it slowly. I’ve been in business for four years now…I’m not planning on going anywhere but up in the rankings. It just may take a little longer to get there now. I’ve got a business page on Facebook, Twitter, and Google Plus. I maintain all of those myself along with now blogging myself on my website. It’s just a whole lotta work.

  2. Hadi Nugraha says:

    Sorry, but I don’t really understand what branded links is. Ouch.. I’m new in media marketing.:(

    Are you suggesting to mention a brand name in the links? Or, having social media for my brands?

  3. Twitter:
    Making Brand is much more competitive than holding something which is already a brand. Social presence matters a lot to easily raise up you among others.
    himanshu recently posted..11 Jelly Bean tips and tricks for Android 2013My Profile

  4. Twitter:
    Hi Joseph,

    Hmm you written some serious food for thought mate! Interesting breakdowns and links shared.

    Appreciate that and keep it up mate.
    Reginald recently posted..[Contest] Win 1 of 5 Blog Engage Standard AccountsMy Profile

  5. Twitter:

    A few years later, Only social signs and quality content is going to matter purely. SEO will be dead.
    Gautham Lurk recently posted..How to Download and Run Android Apps for PC (Windows/Mac)My Profile

  6. Twitter:
    Thanks Joseph for contributing this awesome article on this Blog. It will definitely helps beginner like me in learning more about link building myths.
    Muhammad Talha recently posted..Samsung Galaxy note 3 Price | Specifications | Review | release date in PakistanMy Profile

  7. Hi Joseph,
    As I am a beginner, So these types of information are really helpfull for me as well as for my blog. Thanks a lot mate for sharing this article
    Have a nice week ahead

    Karan Oberoi
    Karan Oberoi recently posted..Shuddh Desi Romance Second/Third Day Total Box Office CollectionMy Profile

  8. Links are the most important thing for a blog. They are a great factor to rank in Google and also to get advertisers. The future of links no one exactly knows. In future there may be more ways to create back links. right?
    Anurag recently posted..How to Increase Alexa Backlinks?My Profile

  9. Twitter:
    Thanks for the great share. it will be really interesting to see how proper link building will happen in future as Google is being very harsh for improper link building.
    alan recently posted..Vector for PC Download, Vector Game for Windows7/8/Vista ComputerMy Profile

  10. Some serious points have been mentioned by you in the article, which is very helpful for the beginners.
    For a blog now, building a brand with a healthy dose of linking is surely the only way to success.
    Jennifer Hardy recently posted..Top Tips to Get Job Searching HelpMy Profile

  11. Twitter:
    Nice post about link building in future. Well, link building has been the most important part of SEO now a days and also according to your post, even future is going to be the same. But getting links from same niche and in a natural way matters a lot for getting a good ranking in Google.

    Great article with lots of tips on link building. going to follow these and see my improvement in ranking.
    Shathyan Raja recently posted..Top 5 Instant Google Keyword Search ToolsMy Profile

  12. Links are one the most important thing to bloggers. Even though social media shares are taking their place for seo ranking in 2013.

  13. Twitter:
    usually people think that the number of links matter very much.
    But, I think that it is the quality of the link that matters more. Thus, whenever we try to build links, we should make it sure that the quality is always maintained to a good level.
    yogesh pant recently posted..Battlefield play for free: Battlefield 3 Handbook/Battlefield 3 Soundboard/Battlefield 4CountdownMy Profile

  14. Twitter:
    Hey great post buddy and You pointed more link methods and what links are more than i know and i never thought about link assets and brandable links and Thanks for the post and going to share on My Social media profiles too.
    Gautam recently posted..How To Root Htc ExplorerMy Profile

  15. This post is a wake up call, especially for so many people who have been avoiding using social media to market their websites. It used to be so much easier in the past to rank a site.

    Those days are long gone now, in fact I lost a lot of my sites because of the updates.

    Guess I need to start learning how to use social media more effectively. It takes more time to promote your site with these methods, but I have found myself learning a lot when I visit sites and leave a comment after reading their post. Thanks for sharing this information.
    Susan Velez recently posted..Website Marketing Strategy – 30 Day ResultsMy Profile

  16. Twitter:
    link building play a important role in blogging or web business, u write a great article, thanks for sharing. :-)
    santosh recently posted..Free download android games-Manuganu for PCMy Profile

  17. Twitter:
    I think Link building doesn’t count any more and that won’t help you anymore,,,the only thing that will help you to increase your ranking is to earn links and i totally agree on that with the author,,,guest posting is also a good idea to build links but i thinks this will also die soon,,,because sites that accepts tons of guest posts are going to be penalized and that is why they will stop accepting guest posts and they will nofollow the older posts as well…
    jawad zaib recently posted..Win Nokia Lumia 625 Free GiveawayMy Profile

  18. I think link building really helps any site to boost up its traffic and to give a good ranking . It also decides the google rankings and performs just like a very useful tool .
    It is too hard to make a good site with out link building .

  19. Twitter:
    Hi Joseph,

    This is indeed a very good post with a lot of useful resources that help you increase exposure for your blog content.
    I am not so sure what branded links are. Maybe you refer to links that appear on very popular sites.
    Business news sites? WOW! Thank you for the tip. I’ll check Haro and flacklist to see what is all about.
    Community of bloggers? Yes. Thanks for reminding me about this.

    Have a wonderful day
    Silviu recently posted..Social Media Tools for a Less Stressful Life: PotluckMy Profile

  20. Twitter:
    Links are important for small blogs to grow big slow and easy. It may be the most practical things every newbie bloggers can do to promote their blogs, through link building. Thanks for giving us the prospect of link building next year. Great post
    Okto recently posted..Earn Money on the Internet Through Online AdvertisingMy Profile

  21. I dont know what actually Google wants ? What type of strategy it needs ? Because every-time i see lots of sites gets penalized when there is any update .But building backlinks helps in getting traffic so no one can ignore it .
    Jones recently posted..Download Vector Game For PC : Android Vector Game For Computer Free DownloadMy Profile

  22. Thanks for sharing this info, I wish sometime Google add some other factors like Traffic of a website too … I think just counting Links can not be the best factor!

    • I also thinks same and according to me Google will be coming with this type update in upcoming years as now a days their are many seo company’s who are selling this type of links packages and so it becomes easy for everyone to go out and purchase one.

  23. Twitter:
    If you can make friends and build your network Joseph earning links becomes easier. Sensational tips here! The key is to reach out, promote other bloggers, share comments and build relationships. Then you can snag serious link juice.

  24. Twitter:
    And, I forgot to mention in my previous comment, Local SEO will have a lot of preference in coming years.
    Gautham Lurk recently posted..DRDO Recruitment 2013 Application Form FellowshipMy Profile

  25. hello joseph
    usually people think that the number of links matter very much.
    But, I think that it is the quality of the link that matters more. Thus, whenever we try to build links, we should make it sure that the quality is always maintained to a good level. thnx for this nice share

    • They really should rely more on content opposed to links because the hassle one has to go through to get them. I like how they will be leaning more on social signals… a better source of how popular a site is

  26. Twitter:
    Hello Joseph,
    Good post to go through. Love your post. Thanks for this valuable information.
    Keep Sharing. :)
    Pankaj Jain recently posted..Apple iPhone 5S with Fingerprint ScannerMy Profile

  27. Building links is a terrible thing to do, all it does is encourage spamming. No quality content comes from links these days.

  28. Most of the things do remain the same but the aspect of having a good layout and user friendly site has become the key things in my eyes. So apart from posting good quality content, we need to focus on creating a good lay out for our blogs as well.

  29. This is really very interesting hub and it is good strategy for SEO. I agree with this phrase”Links are the most important factor to have good reputation in search engines.” My big personel thanks to you.

  30. A good and well written post Joseph. I think now we give not much important to link building. Because only for a link building some people are do a lot spamming and than we facing updates. So, from now I guess only thing is important is good and informative site.

  31. Killara Springdale says:

    An excellent article, Joseph. Thank you for taking the time to write and share this detail. Yes, post-penguin, all the previous methods of creating links such as directory listings, article marketing, and any sort of unnatural/spammy/automated link creation is dead. Dead as a door-nail. But I do think this is for the better and it cleans up the web for quality articles and content that is actually worth citing.

    Like your article here.

    Thank you for recommending sites for readers to consider contributing to, to place articles. Could you share with us the correct link which is currently listed as – that link leads to a website for flooring.

    What I do, is find forums or blogs in my niche which have an Alexa ranking higher than my own sites.

  32. Twitter:
    Well, the future of SEO is Social and Social its SEO! It’s proved by many of experts. Social sharing and linking helps tremendous in SEO.
    Chetan recently posted..The ERA – Developing New Lifestyle and ComfortMy Profile

  33. Ailia Jackson says:

    Link building will get more difficult for spammers and entry-level SEOs as the years go by, but it will never completely lose its value. A well-executed link building campaign will always be defensible as pure marketing. Marketers who focus on link building campaigns that prove beneficial outside of SEO will continue to see sustained growth, and build businesses that will last for decades.

    Thanks for the post. Keep it up.

  34. Twitter:
    One thing i noticed that links really plays a zeus sword likewise role. They are really important.

    But some do only include basic tips whereas only some post tips on behalf of personal experiences and tests. But the majority is for copy and paste bloggers.

    So this post is really nice and seems original in links expansion and discussion for this year as well as next year in advance.
    Ashwani Ahlawat recently posted..Website Performance – Improve Test Reporting FundamentalsMy Profile

  35. Twitter:
    You have to go beyond links. You have to turn these links into conversations. If all you seek to gain from commentluv is links then it will turn into another useless spam tool trying to prevent spam on your own site. To me that is nothing more than being busy at being busy. Use the tool as a great way to share links, information and create real networking and linking from people you know to be real and you have a great tool.

    Let’s see how many people actually ready this and comment back, not here but on my own site.

    Louis Sanchez recently posted..Manufacturing Future VisionMy Profile

  36. Twitter:
    Branding is a good way to go to improve search engine rankings. I was say one must also focus on a combination of good quality dofollow and nofollow links that they can get by guest blogging on reputed websites.
    chang recently posted..Tiscali loginMy Profile

  37. Twitter:
    Link building strategies have to keep evolving. Google will hopefully settle down with new changes so that quality content can be promoted and get the recognition it deserves.

  38. Twitter:
    I think you are right on the money, search engine success in the future will be all about branding, which I think is a good thing. Ranking through link building has led to so many questionable practices like comment spamming that high ranking sites are too often those that exploit shortcuts. Branding is a process without shortcuts that rewards a long term plan, and genuine interactions.

  39. Twitter:
    Great article with resources, thanks! I recently created a brand page for one of my blogs and after reading your article, will be making more. Social business networks are great for getting quality backlinks, particularly if you offer regular valuable content for your readers.
    Sondra recently posted..Upcoming Penny Auctions: Movie: Star Trek Into Darkness & 50 CreditsMy Profile

  40. Twitter:
    Great share man, I’m doing my best to understand SEO however is tough or I’m confused by too much information.
    I. C. Daniel recently posted..Best ShareCash Guide – Earn Money Sharing FilesMy Profile

  41. Twitter:
    Link building is good and should be done on a regular basis. I think you should only spend about 10% of your time link building.
    Adding Valuable content will lead to shares, Retweets, more backlinks etc.
    Google is getting strict on link building and I really don’t want to see blogs suffer from worrying about link building.
    Google will change up there Algo’s and the smaller blogs will be the ones to get hit the worst.
    The larger Blogs have a lot of content that is being shared by many and with that it can be pretty easy for them to bounce back.
    Add Value and SHARE SHARE SHARE is the long term way to stay up.
    Steven J Wilson recently posted..What To Do After A New Blog PostMy Profile

  42. Definitely useful. But is it really all that 2014? It is already relevant in 2013 :) However earned links is an important point. I would love to see more High-level SEO bureaues with PR skills/connections. The best SEO is links that appear in a context where the reader actually likes the content and not only content made for Google Robots.
    Simon recently posted..Crazy GoodMy Profile

  43. Twitter:
    You have to go beyond links. You have to turn these links into conversations. If all you seek to gain from commentluv is links then it will turn into another useless spam tool trying to prevent spam on your own site. Thanks for this post!
    Prakash recently posted..Subway Surfers for PC Download or Subway Surfers for ComputerMy Profile

  44. Twitter:
    You have to go beyond links. You have to turn these links into conversations. If all you seek to gain from commentluv is links then it will turn into another useless spam tool trying to prevent spam on your own site. Thanks for this post! I like it!

  45. Twitter:
    You have to go beyond links. You have to turn these links into conversations. If all you seek to gain from commentluv is links then it will turn into another useless spam tool trying to prevent spam on your own site. Thanks for this post! I like it! Thanks! Comluv is no more spam free :P :P :P :P
    Jafar Dhada recently posted..Primary Cloud Deployment ModelsMy Profile

  46. Twitter:
    Great article. Ever since the Google update that occurred back on May 22nd, 2013, SEO has changed. Primarily as you’ve stated, where anchor text links are no longer as powerful as they used to be. I know Google is pushing branding, but how can a small business create a brand? I know that answer, it’s possible, but it will occur very SLOWLY. Prior to that Google update, my business was growing 25-40% a year. Now, I’m trying to break even with zero growth this year. Hopefully, I won’t end up with a decline in sales.
    All the things you’ve mentioned are great tips, but they seem to be geared towards bloggers. The thing that I don’t get about this last Google update is that it is effecting ecommerce sites. Why do I have to do all these things to continuously prove I have the products people are searching for? I optimized my pages. Keywords and content for each product page. Meta tags and even pricing at a very competitive price. However, I still dropped out of the search results because my information isn’t fresh. How fresh does a swimming pool supply store online have to be?

    It seems Google should now differentiate between blogging content versus e-commerce content rules for ranking…..I’m just sayin. :)
    Gary Bowers recently posted..Problems with swimming pool water – try this hint from All Pool Filters 4 LessMy Profile

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