Latest posts by Rob Boirun (see all)
- Don’t Get Cheated on Your Next Business Trip: 5 Things to Watch Out For - February 20, 2013
- How To Create A Successful Project Management Plan - February 19, 2013
- Calling All Guest Bloggers – Reviewster.com Needs You - January 24, 2013
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Firstly, let’s get things straight. What Google calls “˜Search Plus Your World‘ is actually “˜Search Plus Your Google+ and Picasa Accounts’. Google have just dramatically changed the way we search by allowing users with Google accounts to search “˜globally’ or “˜personally’. One is your traditional Google – which still uses Web History and Search preferences – and the other mashes up web results with a collection of photos, posts, pages and profiles from your Google+ account.
If you don’t have a Google+ account yet, look at my example. Be sure to get signed up and add me to your circles.
Google’s aim is to allow you to search through your life
– your photos, things you’ve written, pages you’ve +1′d – and also what your friends have shared. For example, if you search on Google and have a Google+ page the results are more likely to produce results from people in your circles, and not the hundred other sites with the same info. Similarly, if you know you took a photo of something but can’t find it, Google will show you photos you have taken in search results. Google filters your results based on your likes, your activity, your content and your location, making search more personal than ever before.
If you are an SEO you’re probably about to cry – you’ve spent so long getting a page to rank on global Google results and Google has gone and changed search so that unless a searcher has already interacted with you or their friends have interacted with you then you won’t appear in their personalized results page. If you need further advice please visit my SEO training page.
How does this change the focus of SEO?
At the moment, personalised search is only available for Google.com when users are signed into Google+. It also only draws information from Google+, which although phenomenally popular for such a young social network, is nowhere near as big as Twitter and Facebook. Chances are everyone will still use global search to find what they want. However, if you do appear in personal searches that’s even better right? Correct!
Popularity and buzz on Google+ have become very important. Currently, the best way to feature in “˜Search Plus Your Life’ is to really build up your Google+ presence. Get as many followers as possible, create content that people will share and encourage people to +1 your website and blog posts. The more followers you have, the more people are talking about you on Google+ and the more +1s you have, the more personal search results you will appear in. With that said be sure to add me to your circles. 
What’s great about appearing is that unlike a traditional search result with a snippet from your website or meta data, people know that pages come recommended by you. When searching for a product, users are shown results that have been shared and +1d by their friends – the best type of recommendation!
So get out on Google+ and make sure your brand is as visible as possible. Don’t hold off on your other social networks though as I predict that in the future others will open up to Google and people will be able to search through all their social profiles. Then it really will be “˜Search Plus Your Life’. Also, don’t abandon your usual SEO efforts as global search will be the main method of searching for a long time to come.
Silicon Beach Training runs ethical SEO courses in Brighton. Our courses are always up to date with the latest trends and we never advise delegates to do anything that could harm them in the future. We also run a selection of highly popular Management and Leadership Training courses.
I’ve held off on Google+ so far because I didn’t really see a point in it. I guess this might force me to go ahead and start establishing a useful account there.
Josh recently posted..Innovation Review
Twitter: robboirun
HI Josh, Yeah it may be best to bite the bullet and at least setup an account. I don’t really use mine that much at the moment but perhaps once I start to get in some more circles I may be more motivated. But since G is the big dog and they want you to play with them you might as well be in line to do so.
Rob Boirun recently posted..Does DVD Copy Protection Really Work?
You mentioned the search is only affect by users logged in, is there a significant amount of users logged in at all times? I know the only time I’m ever logged into my google account is if I forget to log out of my gmail.
I guess what I’m asking is if there are enough users being affected by these search results to really invest a lot of attention into focusing on this instead of SEO?
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Twitter: dennisknows
Man Rob I’ve been hearing a lot about Google+ lately as far as getting traffic and ranking well. It’s basically time to accept the fact that what we knew as SEO is DEAD.. Gone are the days of getting to the top of Google by typing a keyword rich article. It’s going to take more than that now. Especially with the Panda updates. I’m glad my site is fairly new. That way i still have a chance to add my edge to it and work on building my presence in Google+
Great article dude.. Really opened my eyes a bit
Dennis recently posted..The Internet Blackout: The Biggest Protest Of Our Time To Protect The Internet (video)
Twitter: kezanari
you know what Dennis I’ve been saying that SEO has been dying for the last six months. it’s not about Seo no more because there are so many other elements that you have to take into consideration when it comes to getting traffic or online marketing.
kezanari recently posted..SEO Is Dead
Twitter: robboirun
Yes welcome to SEO 2.0 or whatever you want it to be post Panda. It’s a good move but I’m still feeling the effects on an older site so it that regards it sucks. But like with all tornadoes you need to rebuild and hopefully stronger next time.
Rob Boirun recently posted..Freemake Video Converter 2.0
Twitter: esther96
I’m trying to build my Google+ circles, so guys, when you read this, please feel free to add me too.
Rob, thanks for a very enlightening article. I’m off to find and add you in my circles.
annelg recently posted..Protect Your Home In Cold Weather
Twitter: robboirun
Yes good idea. Let’s all get in each others circles if not already.
https://plus.google.com/108317214080673637683#108317214080673637683
Rob Boirun recently posted..Does DVD Copy Protection Really Work?
Great informative article. I am already using Google Plus but I don’t mind to check the personalized results. From personal experience I believe that doesn’t affect that much SEO for the moment but I don’t know what will happen in the near future. Everything’s possible!
Thanks for posting!
John
John Mak recently posted..Wondershare Software Review: Versatile Tools, Easy to Use.
Twitter: robboirun
Hey John, they have set the foundation for sure. It seems that they are almost forcing us to use it and if not then it can affect rankings. Does not seem right but that’s what I’m taking from at.
Rob Boirun recently posted..Burning Blu-Ray (.MKV) to DVD
I didn’t think Google Search Plus affects SEO, I took into consideration only our privacy. After all, it’s a good or a bad thing?
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It’s basically time to accept the fact that what we knew as SEO is DEAD.. Gone are the days of getting to the top of Google by typing a keyword rich article. It’s going to take more than that now. Especially with the Panda updates. I’m glad my site is fairly new.
I don’t know why Google is tampering with search results. Social search does not guarantee better search results than before.
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This I agree with!
Just because I know someone does not mean that we like the same stuff. I might be oversimplifying things or I am not getting a clear picture of what they are doing but why with the search results when we already know that global search results are reliable?
Twitter: kezanari
Rob for me personally I think it’s only a matter of time before Google +1 explodes in popularity. The reason why I say this is because Google are giving out incentives to Webmasters To jump on the bandwagon. The incentives include things like improve rankings and SEO and the rel=author (which I love). Once the Webmasters and bloggers are all board is only a matter of time before the users follow suit.
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Twitter: robboirun
True that. The only way to make it work is to target the webmasters first. Then after the majority of sites have it plastered all over the sites and everyone gets used to it the next logical step is sign up and start using it.
Twitter: ithauphy
I’ve heard a lot about the power of Google +, including the SEO optimizing. But I am still confused about how to use Google + SEO menggoptimalkan.
I also still have a few friends in my circle. I’m hoping to get a lot of information in this article. thank you
…
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Twitter: stevescott1
There can be no doubt about it that Google has raised the bar for the importance of Google + for anyone with an online presence. They have said they would for a while now, and now it becomes almost a mandatory issue to have a Google + presence. Sort of a do or die thing.
Thanks for all the great info and encouragement for joining/improving G + presence.
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Twitter: robboirun
Thanks Steve. Be sure to leave your profile link here so I/we can join your circles. Or add me and I can add you back:
https://plus.google.com/108317214080673637683#108317214080673637683
Twitter: PakistanHotline
Hi Rob,
You have summarized Google Plus enabled search results and its role in SEO in a very good manner. But the problem is that still there are less number of people using Plus 1 than other networks. So we get less number of followers for our blogs.
So, we the bloggers are waiting the time when more and more internet users starting to use Plus One.
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You are added!
I just recently started using Google+. I’m not sure where I was coming from but I actually thought that it would never take off and become such an important part in my online presence. Yeah, I know – my head must not have been screwed on that day.
It is good to know that global search will remain around for a long time. I would hate for all my hard work to go down the toilet.
Bellaisa
Bellaisa recently posted..Looking For Love
Twitter: robboirun
Thanks for the add Bellaisa. I’ll be sure to add you to my ComLuv circle.
Rob Boirun recently posted..Why Cloud Computing Should Be Important For You
It’s definitely imperative that you maintain a presence on Google+, but I don’t think that traditional SEO is dead. Fundamental on-page optimization and link building will continue to be important. However, you do have to place more resources and effort into social media marketing. If you stick by the goal of creating helpful, targeted content that is easy for search engines to find you will still do well. You just need to spend more time getting people to share that information on social sites.
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Twitter: robboirun
And that is the new test. How social can you be, how much klout do you have. SEO is still important, it has to be, how can a computer determine what a page is about if it’s not SEO optimized. The trick now is the added layer of shares.
Rob Boirun recently posted..Online Storage vs External Hard Drives
Am I the only one that thinks Google is not playing fairly?
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You are absolutely correct! Google plus is kickin out over 90 million! Google clearly has taken an idea that is now embedded in the world’s psyche, and has plans to take it to a whole new level.
We all hopefully know already the impact Social Outlets have when attempting to brand our NAMES.
A reader commented here that the traditional “SEO is not dead”, he’s correct it will never die. He also makes a valid point that “Google + presence is imperative”, I would SECOND that and say now is the time to build up quality followers, in the event SEO shifts again. If you can’t please Google or your future customers, who can you please?
Thanks for the overview Rob, and I look forward to more of your insightful articles.
So, Google search is going to depend on external factors also.
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Twitter: techwork_dk
Hi Rob
Thanks for clearing that up. I have been wondering how Google+ would affect search result for people that are on Google+ but also for the people that are not. You just gave me another good reason to keep on sharing stuff and connect with people.
I have added you to my Google+ circle
Thomas recently posted..How to rip your DVDs with SoThink DVD Ripper
Twitter: robboirun
Thanks for following Thomas. Like I have been telling others here, it’s something that we must embrace. Not go crazy with it but start to build it up over time and eventually I see it as being an influencer in rankings.
Rob Boirun recently posted..Online Storage vs External Hard Drives
I am using Google +1 and i think it is one of the good way of increasing SERP result and ultimately the traffic.
Twitter: @reviewsin
Just when you think you are starting to figure out how to play the game Google goes and changes all the rules.
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I have found this as well when I am searching. I find it kind of annoying that I have to sign out of google in order to get real search results when I am checking things out for my clients.
I wish there was a button that said, turn personalised searching off, or something like that.
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Twitter: insitedesignlab
You bring up some great points.
I still am not seeing Google+ take off at the speed that I thought it would but I agree that getting your brand or companies website locked on any new social network is important.
Google Search Plus Your World is sure to change the way users search for things on google. There is even a new one \’ask on google+\’ when you run queries with questions.
I have been telling others here, it’s something that we must embrace. Not go crazy with it but start to build it up over time and eventually I see it as being an influencer in rankings, thanks for the post, keep up the good work.
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I’ve tried to hold off signing up for a Google + account, I don’t like the idea of bowing a Google’s feet, but after a lot of research I think, it’s in mine and my business best interest to do so.
Google + is by far the best social platform they’v come out with so far, but how influential do you think it will be? I can’t see them overtaking the likes of Facebook and Twitter, not any time soon anyway!
Twitter: socialvani
I wrote a similar post on my blog too – Social Vani. G+ is the next big thing. Though I am not a personal fan of SPYW yet, this is going to change the way small business owners conduct their business.
Now I recommend each client of mine to open their G+ account and add their web pages. It will benefit the business in the long run.
Google is taking over the world. But, yeah, it’s becoming a powerful tool in every way. I’m not surprised with this article. I think it’s a good thing, yet, like mentioned in the article, has bad impact on SEO and others.
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Googel+ is an innovative product but using +1 everywhere is not a good idea
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Twitter: jenniferdrai
It is phenomenal on how Google came up with the personalized strategy. It gives everyone a chance to rank on someone’s personalized search result. Google + is definitely going to be a success. Thank you for sharing!
Hi Rob,
Great write-up! Google’s new search is going to create quite a stir in the SEO area. We have to wait to see the actual result. I had also written on the same topic quite some time back.
Bedashree recently posted..Search Plus Your World- Its Effect on SEO
Rob Hi,
great article, it’s amazing how google are ruling the net, don’t you think
Great post on the new changes to Google Search. As an SEO I think the new changes are great – it will help my qualiy content rise to the top with fewer backlinks.
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Anything that Google brings out does create curiosity. When G+ was taking in sign ups, I created one out of curiosity but haven’t logged in ever since. It seemed like just another facebook ape. But given the growing importance being given to it, it may have some relevance to SEO. Might take a few more steps in exploring the site…
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Google+ will bring SEO to another higher level. Though, I haven’t visited the site yet, it looks like a trendy now. Sounds new “Google+”.
Google plus is not allowing me due to 18+ age restriction. But I have seen the posts I have +1 is influencing my searches in google.
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I’m pretty sure they’ve lowered the age to 13..not positive,but I read it somewhere. :O)
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Sounds like another reason to write good content; however, who–other than marketers–rates content regularly? A lot of good content goes unappreciated and this be the case once again.
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Google+ has not been making impacts in my community here and I hope to seeing people log on it, it’s quite an interesting site.
I think at its begin many people would have issues here and there with Google’s social search integration, but with time everything would become acceptable and life would move on again online.
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Last night I started to search for something and I noticed that not only does Google give you the little list under the search bar of personalized results you can choose from, but it also will show the names of people in your G+ circles right in the search bar drop down list..the suggested searches. If you click on one of the people in the suggested search, it will show you all of their G+ information, posts, pictures, 1+’s etc..sorta like your own little cyberstalker directory. I’m not positive, but I think it only does that if you search from the Google search page. I love G+, I’m on there a lot. It’s so much better than Facebook, and has seriously cut down my Twitter time as well. Then, of course, there’s Pinterest..another site that is going to be big for SEO and branding, etc. I don’t think it’s an either/or proposition for either G+ or SEO..you need both..and quality content. This marketing stuff is getting to be like work. :O)
Suze P recently posted..Get Backup Buddy Plugin Installed on Your Blog for Just $25.00
I think google + affect the all round seo of a site as my ranking has increased since the time google+ has come into effect and I had asked many of my friends to +1 my site and earlier my site was not even shown in first 4 pages but now its coming up in 1st 3 links on the 1st page…..
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Ron, I love Google+. It works the way I always thought that facebook should work. Google Circles really are the bomb.
Thanks!
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Twitter: technreviews
wow i didnt knw that google plus also affect seo.thanks for sharing your knowledge about google plus
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Twitter: Steps2BuildSite
Now Google is giving more importance to social media, Its time to be active on these social networking sites to take advantage. I believe gone are the days of SEO.
Thanks for the post
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Twitter: surajramnani
I feel most of the bloggers fail to realize that at the end of the day we need to look at our website or a blog as a reader and not with an aim of focusing on keyword/profit etc..Through my experience i have learnt this works out more and with this Google update again we need to realize that user experience needs to be given the utmost importance as it is being followed by Google.
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I am also going to use this feature of google plus on my website. Great post.
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