Improve Your Online Reputation by Taking Advantage of These Social Media Tips

Rob Boirun
I am a SEO consultant and have helped many large e-commerce sites achieve good rankings. Reviewster is my new project and I also manage an offline advertising store at where we make custom flags for your business.
Rob Boirun
Rob Boirun
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Social media has gone a long way in terms of branding. It has revolutionized the Internet in such a way that it influenced and humanized brands and certain individuals. In an environment wherein sharing content is a way of life, social media has greatly made an impact in creating and maintaining a positive online reputation, especially for influential persons and the brands associated with them. For example, publishing an article or a press release about an important event involving a brand or the person behind that brand over the Internet using social media effectively establishes his or her online reputation.

But then, despite the fact that social media platforms are greatly helpful in realizing the potential of the brand’s reputation over the Internet, people who promote brands and influential persons online must also be aware that the same platforms that they use may be a breeding ground for negative online reputation. Such information published over the Internet, be it a blog post or an article, or even a press release, may lead to a need for online reputation repair, which could take a long time to correct given the bad the brand or person’s reputation over the Internet is.

Social Media In Reputation Management

It is important to understand how social media is a big factor in reputation management.

To begin with, social media platforms are free, which provides any savvy user the ability to counter any negativity about the brand or the person found over the Internet. For this endeavor to work, though, one must take advantage of the following tips that have been deemed effective among professionals capable of online reputation management:

  •  Choose the right platform for your online reputation management. Obviously, taking advantage of Facebook, Twitter, Google+, Pinterest, and all other big-name platforms would really help in ranking the brand and the person. There are other lesser-known platforms such as Quora, but they also rank similarly well as the well-known ones do. Both allow management professionals to profile tech companies and professionals, which would help a lot in the online reputation endeavor.
  • Become active in social media. Creating an account, obviously, does not cut it. To become effective in your online reputation management campaign, you must be able to engage with the users that follow your account, as well as create content. Being stagnant won’t help in your Google ranking, which is why it helps that you constantly provide informative tidbits about the brand or person that you are promoting to correct the reputation they have already built. But then, you must find a balance so as not to sound and feel more promotional.

In effect, any negative information about the image of the brand or person will be eradicated, since content shared via social media platforms will be immediately ranked by Google. Taking advantage of these simple yet effective tactics in your social media platforms will help promote positive information about the brand or influential person, which would help in their online reputation management. For more about online reputation, click here


  1. hello Dear

    i agree with your points social media is great place of traffic social media is creating and maintaining a positive online reputation in fact mostly people are using this way, so thanks for sharing me

  2. Social media is one of the best place to get traffic and as well as valuable backlinks. I never fail to use social media s for traffic since i met them. I am still learning more so i can take the fullest advantages of social media. thanks
    Babanature recently posted…How To Stand Out From The Crowd, As A BloggerMy Profile

  3. While reputation management firms may charge fees from a few thousand to a few million a year for high-level corporate and government accounts, there are also sites that cater to everyday people.

  4. I definitely think that the only thing that is just as/if not more important than your online presence is your online reputation. Establishing and increasing your online presence has definitely become priority #1 when it comes to keeping as well as bringing in traffic and social media now plays an integral role in how that is done. But if you have a terrible reputation as well as a terrible social media reputation then you may as well quit while your ahead. The hard part is obviously establishing your presence, but the difficult task is constantly making sure your reputation isnt what drags you down.
    Thanks for the post!

  5. Your article is great! we cannot underestimate social media as they are big factor in reputation management.
    Francis recently posted…How to Stay Fresh in the WinterMy Profile

  6. social media networking sites provide the readers to our associated readers. they provide the real visitors which are really interesting in reading our articles as they also share the common interests.
    yogesh pant recently posted…How to study during examinations?My Profile

  7. Where else can you get as much traffic if not from social media

  8. So this organic traffic, very valuable if is advertising some products at the right place for the right people. This means you should know what type of traffic you’re receiving to make some money.

    Best regards from I. C. Daniel
    I. C. Daniel recently posted…Allgau Map v 2.0 – Farming Simulator 2013 ModsMy Profile

  9. Thank you for this post Rob. People should focus more on the social networking sites to promote their content than just the content itself. Your online reputation decides how successful your online business is
    Pitt Goumas recently posted…Home STD Testing Procedure – Same Day Private STD TestingMy Profile

  10. Thank you for the post Rob, I have been lax in using social networking until recently. I have started taking part in some of the challenges that pop up now and again, and these have certainly made a change to my branding and my connectivity with my audience.
    Kerry McNally recently posted…We Need Your Help!My Profile

  11. Hey rob,
    Nice post and Thanks for sharing this post with us. Yes, social media sites really help in improving online reputation and also helps in promoting our blog and making relations with others. I really like all the points you mentioned above and Yes, we have to active in social media sites for better result.
    Sudipto recently posted…Best Android Phone Under 10000My Profile

  12. Social media is the best way for increasing online reputation. We can take advantage of these tips. Thanks for sharing these tips.
    Prakash recently posted…WeChat for PC Download Free, WeChat For Computer (Windows 7, Mac)My Profile

  13. These are good ways to improve our online reputation and presence in our network. We all know that social media impact on websites is definitely important. Also, it is one good and quick way to increase the visibility of our website not only in SERPs but also in Socials.
    Joseph Gojo Cruz recently posted…Google Penguin Algorithm Update: Guide to avoid penaltiesMy Profile

  14. Facebook is the best among all the social media strategy for building good online reputation. Thanks for this information.
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  15. Pratish says:

    To the clients of a web design company like us, its very important to have lot of facebook fans and twitter followers because clients are thinking the more fans/followers in social media, the more reputed company it is…

  16. Hi,

    True. Social media can make or break a brand’s reputation. It is important to choose the right platform for your brand and to be active. However, I wonder … if things are so unstable in the online world … Why would the evil be stable? It is easy for your reputation to be damaged. Yes, but this is not the end of the world. Just wait for a while (some days or some weeks) and people will forget about it. Than, you will simply continue to improve your reputation. In this “speed” era people’s memory is shorter and shorter. Sooner or later nobody would bother to destroy someone’s reputation. It would be impossible.
    Silviu recently posted…Smart Twitter Manager Tools Are Life SaversMy Profile

  17. I’ve started posting to facebook GROUPS and it has given me good traffic. Make sure that the groups are in your niche though
    Leslie Edwards recently posted…How To Promote Your MusicMy Profile

  18. Tony Nguyen says:

    This is defitely so true, brands have to take advantage of all the important social media tools like fb, twitter or pinterest because they played important roles in their marketing success. Those that ignore social media can fit with this technology decade.

  19. Have to agree being actively involved with social media networks will increase your online presence and contribute a great deal towards your online marketing campaign. Thanks so much for sharing this great information.
    Greg recently posted…What Keywords Get Website TrafficMy Profile

  20. I think Google+ is going to be a very important platform to promote a brand for all webmasters. The +1s by a user has the power to influence the search results of not only the user but also his or her friends. The SEO benefits is just one of the many reasons to be active in Google+
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  21. Not many people use this wisely. No wonder some of them become bored because cannot become what they want. We need to be patient and always work hard.

  22. Thank you for the great post @Rob. People should focus more on the social networking sites to promote their content than just posting the content.

  23. I agree that social media plays an important role in making your identity, otherwise social media is helpless in regarding bringing traffic or making a value to your website. It only provides an identity that Rob is a SEO consultant at
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  24. Social Media can certainly help you rank higher in search rankings because Social Signals play a major role in search engine rankings. But to do that we need to be an active member of all social sites and try our best to solve others problems.
    Atinder recently posted…4 Social Media SEO Tips to Improve Search RankingsMy Profile

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