Social media has gone a long way in terms of branding. It has revolutionized the Internet in such a way that it influenced and humanized brands and certain individuals. In an environment wherein sharing content is a way of life, social media has greatly made an impact in creating and maintaining a positive online reputation, especially for influential persons and the brands associated with them. For example, publishing an article or a press release about an important event involving a brand or the person behind that brand over the Internet using social media effectively establishes his or her online reputation.
But then, despite the fact that social media platforms are greatly helpful in realizing the potential of the brand’s reputation over the Internet, people who promote brands and influential persons online must also be aware that the same platforms that they use may be a breeding ground for negative online reputation. Such information published over the Internet, be it a blog post or an article, or even a press release, may lead to a need for online reputation repair, which could take a long time to correct given the bad the brand or person’s reputation over the Internet is.
Social Media In Reputation Management
It is important to understand how social media is a big factor in reputation management.
- Choose the right platform for your online reputation management. Obviously, taking advantage of Facebook, Twitter, Google+, Pinterest, and all other big-name platforms would really help in ranking the brand and the person. There are other lesser-known platforms such as Quora, but they also rank similarly well as the well-known ones do. Both allow management professionals to profile tech companies and professionals, which would help a lot in the online reputation endeavor.
- Become active in social media. Creating an account, obviously, does not cut it. To become effective in your online reputation management campaign, you must be able to engage with the users that follow your account, as well as create content. Being stagnant won’t help in your Google ranking, which is why it helps that you constantly provide informative tidbits about the brand or person that you are promoting to correct the reputation they have already built. But then, you must find a balance so as not to sound and feel more promotional.
In effect, any negative information about the image of the brand or person will be eradicated, since content shared via social media platforms will be immediately ranked by Google. Taking advantage of these simple yet effective tactics in your social media platforms will help promote positive information about the brand or influential person, which would help in their online reputation management. For more about online reputation, click here.