Branding: In Complete Control

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Nikko Marasigan

Nikko Marasigan

Nikko Marasigan is one of the Web Mercenaries for Xight Interactive - a team of highly-competent SEO specialist for hire that specialize in developing creative, scalable and adaptive SEO strategies – from search marketing, link development, social media, brand development to conversion rate optimization. Blogs at NikkoMachine - Philippine SEO and Internet Marketing and shares SEO tips on Twitter.
Nikko Marasigan
Nikko Marasigan
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Today in the marketing world, branding is one of the most popular terms that have helped many companies in becoming at the top of the industry that they have chosen. It is an effective way of being recognized by many consumers through an image of a specific product that most customers recognize the company with. When it is being marketed to the public, it would be called as branding.


Image Credit: Loop_oh

Many advertising experts work with branding not just to build recognition of the brands from a certain company but also to keep a company’s good reputation and set some important standards that should be maintained and followed. For most companies who own online websites, branding is the most important part of their advertising techniques.

What is Branding?

Branding is not about the way to get your target group of consumers to choose your products but to help you build the reputation of your company. It could be of great help of making your company the one that consumers could depend on whenever they need a solution for their problems.

One can say that a company has chosen a good branding strategy when it delivers a clear message to their target customers and confirms the company’s credibility. Good branding can also help a company in connecting with target prospects by using their emotions.

Good branding can help in motivating the buyer to buy the products and/or using the products that a company offers to most consumers. One should also know whether a company’s branding is done in a good way when it builds a concrete user loyalty.

One must understand the customer’s needs and wants to be able to succeed in branding. Always make sure that you are able to connect the brand strategies of your company to the public.

Branding and Online Marketing

Online marketers have made a lot of good feedbacks with regard to branding. Google Adsense gave a good exposure for a company’s product to their target consumers. Banner advertisements from ad networks have given a chance to most companies to be recognized.

Many online websites have used branding as one of their strategies to get the attention of people browsing over the internet. Pokerstars is one of those who have effectively used branding as their marketing strategy

thus made them establish a recognizable figure in the highly competitive industry of online marketing.

Branding can also help a company’s site with the links being included in the site. Most of the time, it attracts their target customers to get into their website’s homepage with links being disseminated all over a certain site through images and videos. In this way, a company’s website could get a huge amount of traffic coming in within the day.

Google and Branding

Google is one of the most used search engine that we have today. Most people are using search engines in finding certain topics that they need for researches and other important matters. Google knows how to differentiate good brands from bad brands based on the branding strategy that a certain website has used. By having a good experience with a company’s branding strategy, Google basically use this to keep track of the traffic that is coming in a certain website. If Google could not recognize any incoming traffic, it would be considered as a bad experience for them and would not consider that website even in the first 5 pages of the search engine.

Google pays good branding through Google Adsense. This is where most companies are paid for the advertisements that are being posted in websites of a certain company.

Creating a Remarkable Brand

It is how you market yourself. Branding is getting good reputation from consumers and not failing to have a bad experience from their clients.

In creating a remarkable brand, you must make sure that you have the inspiration flowing with your ideas. You must convey an effective image that would be known by many people. Create an idea that would satisfy the way you envision your customers enjoying your product and giving them with pure positive feedbacks for your products.

Make a brand image that would strike your target costumers. From the moment that they are thinking of a product, they will be thinking about your product’s image.

Make it as simple as possible but do not forget to leave a striking implied message into your brand. Always make your brands unique so that it would not be mistaken to another product from another company. Call it as your own and always keep yourself intact with your brand’s idea.

Promote your brand as often as possible. This is where most search engines could help you get a group of audience. There are also many social media networks from where you could start branding and get as many audiences as possible.