Nikko Marasigan
@nikkomarasigan
Latest posts by Nikko Marasigan (see all)
- How to Start Your Online Business in 8 Easy Steps - March 30, 2013
- Evergreen Content 101: A Quick Overview - January 9, 2013
- SEO FAQs: Answers to 10 Questions SEO Starters Ask - November 23, 2012
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When people put up a blog or a website, there is a tendency for people to go for content that will drive traffic quickly and easily to a website. There are topics that tend to be very popular with certain groups of readers. However, a surge in traffic is not always good, especially if the boost in traffic does not last very long. This is what is known as short term content. What bloggers and publishers should aim for is creating evergreen content.
What is evergreen content?
Evergreen content is content that is timeless. This means that the content remains relevant regardless of when the article was first published and when people start knowing about the content. The amount of traffic it receives daily may be low when compared to more popular short-term articles, but it is consistent. Over time, evergreen articles can generate more traffic than short-term content. Although the Internet has helped create an abundance of information, there is always a demand for useful content. Much like the evergreen tree that produces fresh leaves throughout the year, evergreen content is content that remains useful even years after the article was first published.
What types of content are evergreen?
- Tutorials, DIY or how-to articles
- Lists
- FAQs
- Timelines or historical data
- Core ideas
How to make evergreen content work for you?
Invest time into generating evergreen content. Brainstorm topics that you think people will find useful or relevant even years after you first publish the article. Research it well to provide value your readers. Look for articles that may have touched the same topic that you are interested in writing about and see how they have tackled the issue. Evaluate the content and see if there is info that is lacking which you can discuss about in your article. Providing readers with valuable content will pay dividends for a long period of time. The website will continually receive traffic as long as the article or website exists. This aids in building a name and reputation for the blogger or publisher.
5 Tips on How to Make an Evergreen Content
1. Avoid Writing Dates
Although it is not impossible to find evergreen articles that contain dates, it does not leave a good impression. There is a tendency for people to think that the information contained in the content is outdated or irrelevant if they see that the article is several years old. Omitting the date will not make the data less relevant. On the contrary, the omission can make the article appear timeless.
2. Research Target Keywords
Know which keywords to use so that people will be able to find the content easier. Determine if there is any competition on these keywords. Use long tails as well to create variety and make the content read more naturally. Understanding how people search online is important to determining what keywords will work for people and search engines.
3. Offer an Alternative Opinion
Covering breaking news is great in generating temporary surges of traffic. However, news has a short shelf life. When producing timeless pieces regarding events that affect the industry, you should try to present it from a different angle. Giving your own thoughts on a current issue will make it more relevant than simply covering an important event.
4. Concentrate on Quality
Regardless of the topic or direction of your article, always aim to produce the best article possible. It does not have to be several pages long but it must offer the reader useful information. The article may not achieve instant success but it could become viral once enough people begin reading your posts and sharing it with their networks. It is important to note that it could take months or even years before a piece of content becomes viral. The beauty of it is that people will still read it or talk about it even after the initial surge of attention has passed.
5. Continually Edit and Update Content
Creating evergreen content does not end with publishing the article. For an article to become truly evergreen and timeless, you may need to update the content every so often. The revisions are normally minor and will not take a lot of time to do. However, going back to old articles and revising them will make them remain fresh and timeless for years to come.
Twitter: internetdreamz1
bloggers should write both type of posts ever green and trendy posts, because this way your website can grow much better.
Syed Danial recently posted..18 Fresh Creative 3D Logo Design Inspiration
Twitter: jksingh99
Hi Syed,
A valid point because one must keep in mind that there should not be too much gap between the posts, else the blog would fade away from the subscriber’s memory.
Regards,
Jay
Jay recently posted..What To Do To Learn Cultivation Of Your Mind
You should try to write HOW TO topics for evergreen content.
Rohan Shankar recently posted..Bestselling and Top Rated Gadgets of 2012
Twitter: nikkomarasigan
Hi Jay and Syed, thanks for the insights! Yes, I also believe that doing both types of content will benefit the blog owners in terms of traffic and earning links.
Twitter: tricky_techno
Hi Syed,
Strongly agree with you, writing this type of content will be helping bloggers only.
) 
mohit recently posted..Best PS3 Games Of 2012
Twitter: It_Freelancing
Hi Nikko,
Nice tips, Evergreen content are tends to get more traffic than any other contents and the perfect examples are “How to” contents.
Pankaj recently posted..Mobile Recharge Software
Twitter: nikkomarasigan
Hi Pankaj, as long as you provide value to your readers and write topics that you think people will find useful or relevant regardless of time you are creating an evergreen content.
Twitter: jksingh99
Hi Nikko,
You’re right about the timeless article part. However, creation of such articles can be time consuming. The short term news article can come in handy in such a case. While you are preparing for the good quality. timeless articles, one can slip in a news byte here and there to keep the traffic constant to the website, else there might too big a gap between the posting times.
Thank you for sharing the resources and the links.
Regards,
Jay
Jay recently posted..Towards Energy Solutions One Step At A Time
Twitter: OddRandomThots
Wow Nikko, what an excellent topic and I love the title. This is something most writers do not think about. But you’re right, dated current event type articles have a very short shelf life. You probably can build a following with it, but you have to publish constantly.
One question about not dating your content. Do you believe by not dating your content it could possibly have a reverse effect? Meaning people may lose interest if they arrive and they are unable to tell if the site is updated frequently? Just wondering if it’s possible to lose one audience in order to gain another by doing this.
Robert recently posted..Body Language, a Form of Global Communication
Your article does a good job in pointing out what evergreen content is, however I dont think content can be ‘evergreen’. Well, it depends on the niche and can vary from niche to niche, however things tend to change so quickly and frequently (think the Sports niche, the Internet Marketing niche, Technology niche) – news, happenings and new developments happen so quickly that something that was relevant an hour ago might be totally irrelevant after just a couple of days!
KevinR recently posted..Best WordPress Plugins for 2013
Twitter: nusitegroup
Great article, it’s also a good idea to periodically review your evergreen articles, especially the popular ones, to make sure they are up to date. Over the long run, evergreen content will bring alot of longer term, quality traffic.
Shannon Ryan recently posted..Detecting Water Leaks In Your Basement
Twitter: primejuicers
Hi Nikko,
Fascinating article. I never heard of that term, Evergreen Content. Thank you for the information and I look forward to reading more.
Rich Donahue recently posted..Juice Cleansing That Works Part II: The 24 Hour Juice Fast
Nice post Nikko, you really did bring out some good points out of this. Thanks
People will always like the posts which can really help them out from their problems. Thanks for the post, because it helped me.
tarunisluckey recently posted..The Length Of A Post For Better SEO : Number Of Words In A Post
Twitter: tricky_techno
Agree with you Tarun,posts should help somebody in any how.
mohit recently posted..TricksTreat Launching Post
Hmmm, I like it. What defines quality though? I always see this term getting thrown around when it comes to SEO, yet no one seems to be able to define it.
James Wales recently posted..Survival Checklist Essentials
Twitter: BlogSpiceUp
Woww great i just started blogging and i was making the first mistake means i was writing dates.Now i’ll avoid it.
Thank you for these tips.
Nitin recently posted..Make blog 3 times faster than before
Everyone loves a good top five list or “did you know…” post. Sometimes they can be more fun to write than the timely content.
Robert Koenig recently posted..Sutter Coast Hospital Fined for Fire Burning Patient
Even though I’ve seen evergreen content all the time in my everyday life, this is the first time that I’ve heard it called that! Tutorials are my favorite and I notice they’re watched over and over again and it’s because they’re constantly useful for someone new. Great article!
Very nice post indeed. Lots of good ideas and great tips for new content writers.
anish recently posted..Beginners Guide to Third Party Ad Networks
Twitter: couponnoffer
Evergreen content are so valuable for every blog. Regularly updating content also keeps contents timeless and keeps the site fresh. And people will get bored of instant news, but timeless piece will stay.
sudha recently posted..Myntra Coupons Rs.500 Off on Rs.2500 & Above
Twitter: technreviews
Creating evergreen content is vital for any blog to succeed. They are the ones that build up the reader base and bring more traffic to blog. Loved your tips of regular updates and concentrating on quality.
vicky recently posted..Top 5 Best Windows 8 Smartphones
Hello vicky. I agree with you. Make evergreen content is very essential to prolong the long life of blog.
Julidarma recently posted..Prostate Problems That You Should Know
Discussing the pros and cons of the topic you are writing for can be another great idea to make evergreen content. Because a lot of people while searching for an information online, they are worried about the side effects of it. While they will get them in one place, they will grab it for sure.
Mohsin Mallik recently posted..Most Common Misconceptions About SEO
Twitter: webtomap
I think bloggers should choose between the type of content they want to put forward. Evergreen content can be great but does not fit into a local news blog for example. In my opinion bloggers should pic their niche carefully and post content that is usefull to their readership. Of course evergreen content might be perfect for some websites to get a steady flow of new readers.
Twitter: healthy_start_
Like you said, I find that updating the content helps it to stay fresh, no matter what date or stamp of time you put on it. It allows you to see the progress made on the topic, and it’s actually a real cool thing to do!
Kari recently posted..How To Read Faster And Comprehend More
i would definately leep these in making evergreen content….thnxx
rahul recently posted..Blogging Goals of 2013 to Make More Money
Same here also and will suggest the same to my other friends also.
shubham recently posted..Blog on Android Devices effectively with these applications
Twitter: blogillitis
I have not yet mastered the art of evergreen posting but when i started my blog i knew that i wanted to tackle the “how to…” questions which people type on the major search engines and i have succeeded in less than two months to rank on the first and second page of one of the search engines targeting the first spot in 3 months.
Silas recently posted..How to name your blog
Twitter: Raphaellove
This post really gave me some things to consider. I am wondering if an image in a post could remove the evergreen aspect of a post. Especially with so many using memes etc.
Raphael Love recently posted..Great Blog Posts That People Need To See
Twitter: sorensjogren
I am using a combination of #1 and #5. My posts are time stamped. However, I rewrite and update my evergreen posts and publish them again every year or two. To avoid duplicated content I 301 redirect the old article to the new one before taking down the old post.
Twitter: seojus1
Hi Nikko, I agree completely with you. Content that is time sensitive is not as valuable as content that is stable and consistent. People are more likely to come back to a site that has great content that is valuable all the time.
Justin Musiker recently posted..Clients That We Helped In 2012
Good advice here! I heard something similar from Tim Ferriss once. He mentioned that he omits the dates on posts older than six months or something. He also noticed that Americans tended to focus on the newer posts on his sidebar menus as opposed to posts labelled as “Tim’s Favourites” etc.
Thanks for the article. It was a good read, always something valuable to consider!
Twitter: turtlers_com
good advice for the date thing ! i think it will rally be OK if we donot display the dates on the blog !!!
harshi recently posted..Delete Personal Information From Internet Using DeleteMobile App
Twitter: prabhatrayal
hello nikko,
nice post. evergreen content is the best thing if you want to get traffic for a long time as evergreen content never gets old. and yes this may be tutorials and how-to’s . so we should try to write evergreen content
prabhat recently posted..Best Torrific Alternative : iEatTraffic
Twitter: @rommysunnyblog
Yeah that is true your ideas are truly right evergreen content is the best way to maintain a good amount of traffic always if properly done with relevant keywords and SEO.
Rohan Mod recently posted..High CPC Keywords
Twitter: gjbondgaurav3
If I update my article as you say in point no 5. Is it affecting my SEO ranking in Google? because few days ago, i read an article on don’t edit your content “It affects your Google ranking”…
If it affects my ranking by editing my post, then can you tell me any suitable way to edit my previous post… to save my article to become a spam article?
Gaurav Jangid recently posted..Get rid from YouTube bot for Views and try to use Addmefast…
Hey Nikko,
Nice post and Thanks for sharing these tips to writing an evergreen post. Yes, evergreen post is an important factor for successful blog and we have to make sure that we write content full of quality and is evergreen. Evergreen content really helps to drive traffic for a long time.
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