Content Marketing to Build a Customer Base for your Business

Arjunsinh Chandravat
Arjunsinh Chandravat is the founder and chief editor of Green Apple Marketing Solutions. He's also a web developer/designer & online marketer who specializes in Wordpress, social media promotion, local marketing & many more.If you'd like to connect with him, email him - arjun@greenapplemarketingsolutions or tweet @arjunsinh2187
Arjunsinh Chandravat
Arjunsinh Chandravat
Arjunsinh Chandravat

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Arjunsinh Chandravat
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article marketing in 2011

Content marketing means creating valuable content to attract and convert prospects into customers and customers into repeat buyers. Relevant content that relates to what you sell is essential for content marketing and the content must educate people so that they know, like and trust your business. No business can be completely oblivious to internet marketing, especially if they are targeting an audience that is far flung.

Medium of Content Marketing

There are numerous mediums one can use to market content on the internet, the main calling card being one’s business website. The business website is the company’s first introduction to its customers in the virtual world. It must cover all the information related to the business and its products and services in a concise fashion and present it innovatively to attract the customers’ attention. For instance, using animations, gamification of tabs, colorful images, videos and well written content will be hard to give a miss. The website can be made interactive to keep the customer involved while they are browsing.

Another medium of content marketing is social networking sites, which are fast becoming the top marketing hub for all businesses. Irrespective of its size, every business today has a page in the leading social networking sites such as Twitter, Facebook, LinkedIn, Pinterest, YouTube etc. There is both free as well as paid content marketing options on these hubs and they also offer services, which the business can use to measure the success of their marketing strategies.

Marketing Effectiveness

Online content reaches the business audience faster and it is easier to measure in real time. Further, online content marketing is by far the most inexpensive form of marketing since the initial investment is quite low and the results are faster. However, it is essential that the marketing happens through the right channels in the relevant spaces so that the target audience can view the content faster. For instance, if you have a hotel business, it would be sensible to advertise on some travel page rather than a medical community page.

Elements of Content Marketing

Content marketing is all about building an audience for one’s business. However, using tricks such as link building and improving your rank on Google’s search page through any means available will only get you so far. Relevant content is what is required to ensure you hold your ground. In fact, Google penalizes websites that use unreasonable means to market their website by improving the page rank. Hence, it is essential to build authority, using relevant and informative content along with Google Authorship. There are content marketing strategies that one may adopt to build their website popularity such as submitting relevant blogs and articles to websites with backlinks to the business home page added. The internet can be used to build alliances to ensure that your website content receives more likes, shares, links and ultimately, traffic.

Content marketing is not only here to stay, but grow further as technology advances and the use of the internet grow. In fact, a vast majority of Smartphone and tablet users have internet services on their mobile devices which they use to browse relevant content. Hence, relevant and good content is not only essential, but critical for your business.


  1. content marketing is always very important. it’s help a lot to create a loyal audoence as well as powerful links back to our site or blog.

    thanks for sharing
    Gaurav recently posted…How to Deactivate or Delete Facebook Account PermanentlyMy Profile

  2. This is a good post that explains the basics of content marketing. I think the backbone of content marketing is link as it helps to get more exposure . Thanks for sharing the information .

    Pramod recently posted…Meizu MX3 full specifications,price and featuresMy Profile

    • Glad you liked the post Pramod,
      But i feel proper & strategic content planning ( writing on what our reader are looking for) plays major role. Coming to link, it as well plays equally important role, when your content is linked properly to the appropriate landing page.

      Thanks for the appreciation & your time for reading my post.

  3. I recently added content marketing to the list of content and services rendered on my blog and I am loving it. I like your definition of content marketing “Content marketing means creating valuable content to attract and convert prospects into customers and customers into repeat buyers”

    Great write up mate….
    Jackson Nwachukwu recently posted…How I Got My Article To Become The Featured Guest Post On The ComLuv HomepageMy Profile

  4. Arjunsinh Chandravat

    Hello Jackson,
    Thanks for stopping by & sharing your view.
    Glad you liked it.

  5. Good post. I definitely agree with the points about content marketing. If only everyone understood that and didn’t think any link helps, our blogs would be in a better place. lol!
    Leon Bailey recently posted…Trailer Featured On Disney Wedding Event Blog Magical Day WeddingsMy Profile

  6. marketing of the content online always helps.
    In this way, we find more and more people that have interests in the very goods that we are marketing.
    It obviously builds customer base.
    yogesh pant recently posted…Battlefield play for free: Battlefield 3 Handbook/Battlefield 3 Soundboard/Battlefield 4CountdownMy Profile

  7. Hi Arjunsinh ,

    Content marketing is really very important and essential part of online businesses. It should not be neglected.Because if you have done good online marketing and people visit your site but if you have not worked on content marketing then its all waste.
    Shorya.B recently posted…My 2 Big Mistakes in Blogging Will Teach You How to Blog Better.My Profile

  8. Hi Arjunsinh,
    According to me content marketing is more important than content creation. Why? because I have seen that I got more exposure and traffic when I preferred content marketing on creation.
    Anurag recently posted…How to Increase Alexa Backlinks?My Profile

  9. Content marketing is the best way to make a mark in the online world, be it blogging or internet marketing field. Without proper content marketing techniques, one just cannot succeed online.
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  10. Content Marketing is the knowledge to make online business work. A blogger who want to make money from their blog should understand this aspect. Thanks for this post
    Okto recently posted…Earn Money on the Internet Through Online AdvertisingMy Profile

  11. Content is definitely still….and always will be, king. That’s why visitors come to websites in the first place. If the terms they search for offer sites that are not related to what they’re looking for or they tend to be neither informative or entertaining, they ‘ll move on. Promoting your blog or website will generate traffic if you cater to the interests of your target audience.
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  12. Adelyn Jacob says:

    Hi Arjunsinh,
    What methods do you find effective to help medium to small-sized business make the transition to content marketing as a part of their daily routine? I find it is often a hard sell to get a small or even medium sized business to understand that we have all become content producers on the web.

    Thanks for the post,

  13. sara jasmin says:

    Amazing But i feel proper & strategic content planning ( writing on what our reader are looking for) plays major role. Coming to link, it as well plays equally important role, when your content is linked properly to the appropriate landing page.

    • Arjunsinh Chandravat

      Well said Sara Jasmin, i agree with you not only posting content, but proper & strategic planning plays major role. That’s where majority of bloggers fails. The core part of content marketing.

  14. Nice informative post Arjun. Learnt a lot from your post about content marketing. Thanks for this great share.
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  15. puneet gupta says:

    Awesome Article
    Really you have good explains in your Post In my opinion content marketing is one of the best way to expose your business. and blogging is totally depend on content so content is king. you can earn money by the content marketing. Thanks for sharing with us

  16. Marketing have a lot of fields to harvest.
    Content is most important. Remember Content is King. Best regards!
    I. C. Daniel recently posted…Great CPM AdNetwork – from 2007My Profile

  17. Arjunsinh i agree with you. I always thought how to advertise a brand because in a site or blog you are just concerned with your traffic but in real internet advertising you have to find the real customers which buy your product and if you are number 1 in SERP then you can find your goals adn Daniel i do not agree with you content is not king content is queen . advertisement and SEO is king
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  18. Hello Arjunsinh,
    Agree with your all points. Content marketing is always very important helps in building your readers.
    Really fruitful to go through your post.
    Thanks for sharing, Keep Sharing. :)
    Pankaj Jain recently posted…Apple iPhone 5S with Fingerprint ScannerMy Profile

  19. Well content is one of the most important factor in whether it is SEO, SMO or Blogging. If you have good content then you will definitely drive traffic and customers.
    johnw recently posted…How to communicate and connect with the key decision makers?My Profile

  20. Most people don’t realize the importance of content marketing for their official company website. Some people have a website just because they wanted one. Effective content marketing has a huge potential not just for getting better search engine ranking, but also for gaining may new customers and also getting customers to visit the website more often.
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    • Eva Suzuki says:

      Good article. Content Marketing that is helpful and that educates is always welcome, if it’s entertaining all the betters.

      Thank you!


      p.s. shared this on my site

  21. Hi, Certainely content marketing is the way to survive in this online world for long time. We could build strong marketing backbone via content marketing as well as reach highly targeted audience.
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  22. Hi, Certainely content marketing is the way to survive in this online world for long time. We could build strong marketing backbone via content marketing as well as reach highly targeted audience. Thanks a lot! I liked it!
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  23. It is no secret that lots of online marketers are seriously relying on content marketing as a vital constituent of their planning. Content has had to change and progress in order to fit the requirements of the current times and nowadays, we’re observing a big demand of content marketing. Anyway … Best regards!
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  24. Hey Arjunsinh,
    Nice post and Yes, content marketing is very important factor in online business and if we don’t do it properly, we never achieve success in blogging. Thanks for sharing this post with us.
    Sudipto recently posted…Which One Is better iPhone Or Android PhoneMy Profile

  25. Content marketing is very important for every business as it provides more exposure and attract a lot of new customers. It will also help building high trust.
    Atinder recently posted…How to Write Scannable ContentMy Profile

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