8 Ways You & Your Brand Are Crowned The King (or Queen) Of Mediocrity

Mark Masters
Managing Director of Bournemouth based creative marketing company, The ID Group. Helping to position businesses as the authority in their industry and providing advice, opinion and guidance for brands to be the 'go to' choice.
Mark Masters
Mark Masters
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Why bother looking to build your position in your marketplace and be seen as the leader, when it’s far easier to be like everyone else.

According to the Business Population Estimates (BPE) there were an estimated 4.8 million private sector businesses in the UK at the start of 2012, the highest estimate since 2000. Basically, there are more of us looking for customers and finding our rightful position in the commercial world.

Lets put that to one side and say “˜balls’ to championing integrity and to be seen as the only solution to your audience’s problem by marketing AT people, not WITH them. Here are our 8 ways to be the King (or Queen) of mediocrity.

  • Tell Everyone How Good You Are

Branding is all about emotion, this is what converts prospects into customers. To be a sure fire “˜turn off’ use every channel possible to shout out how brilliant you are (Twitter is a great channel for this for a one way message). Rather than focus on your customers and target audience, it’s all about you.

  •  Use Everyone’s In-Box To Sell

To stay in the front of your audience, using email marketing can be a fantastic tool for them to participate and to look forward too. However, a “˜Happy Xmas’ message is a great “˜value for money’ tactic, but does not make it an invitation to sell something. The worst case of this is meeting someone at a networking event and once cards are exchanged, this becomes an obligation for an in-box to be bombarded frequently with sales messages.

  •  That Business Card Serves No Purpose

From a business card that has every piece of contact detail on just one side to a card that is in a tiny font that has every area of skill a business represents, does not create a perception of a credible brand. The card represents the identity of a company and the image you portray. Then again, to be the King (or Queen) of mediocrity,

it’s far easier to look exactly the same as everyone else on a 400gsm card.

  •  Sell First, Then Think About Value

Focusing purely on the sale, at least gives a focus to your actions. Putting any ounce of value and rapport into building relationships and trust on the backburner, can position you as the true ruler of mediocrity.

  •  Ignore Your Web Presence

The new website is up and running, it looks all shiny and new, job done. To create a site that has no recognisable updates, limits any way to communicate the essence of your brand. The true leader of mediocrity, ensures that even if there is a news area to update, the last article was included back in 2011, when Pineapple Dance Studio had its place on TV.

  •  Not Being Visible

Today’s commercial world presents a host of channels to communicate. Yesterday’s round of golf, is today’s Twitter exchange. The world of online is now humanised where prospects can be nurtured and dialogues built. The once a month networking commitment has now changed where enquiries are happening in new places. The King (or Queen) of mediocrity will keep to the tried and tested ways, with the “˜same old, same old.’

  •  Don’t Stand For Anything

The leader of mediocrity will go with the flow and not stand for anything that sets them apart from the rest of the competition. A lack of opinion means a limited voice to present, stand up and be recognised for.

  •  The Same Old Content

If the company website and any printed collateral has an overall message of “˜why we have the greatest “˜insert product description‘ in the world,’ then the crown is well and truly in position. To steer away from anything that is compelling, informative and relevant to build a conversation positions a company as having no identifiable traits where a focus is on demonstrating expertise and personality.

The antidote to being mediocre is to be transparent and authentic in everything that your brand represents. Stand up for being individual and the benefits that your product brings to the marketplace. Always look to build a rapport and credibility to what you offer. Never let that mediocrity crown sit comfortably with you.
 

Comments


  1. Twitter:
    Great tips for being crowned. Thanks for sharing this nice article. This is really helpful in increasing the brand awareness.
    Prakash recently posted..Hike Messenger Download for Symbian, Android, PC, iPhone, BlackberryMy Profile


  2. Twitter:
    Hello Darnell..
    really great tips for being crowned.But the very important thing in this is patience and courage,as you mention in the post . Thanks for sharing this nice post with us .
    Mahendra recently posted..List of best torrent sites for movie downloadMy Profile


  3. Twitter:
    Hey mark,
    Nice post and Thanks for sharing these useful tips with us. i learned lots of good things from this post and surely gonna apply all the points you mentioned.
    Sudipto recently posted..Free Call App For AndroidMy Profile

  4. rockingsindi says:

    Nice post
    All 8 Ways are awesome and not need any further clarification
    One should look at your points before proceeding further


  5. Twitter:
    really cool piece of information you have shared here. Hats Off!
    Shweta recently posted..LG PC Suite Free Download for Windows 8/7/XPMy Profile


  6. Twitter:
    Great post by you! I’m trying my best to stand out of the box and be the REAL KING! plus one to your post!!
    Jafar Dhada recently posted..Whatsapp for PC, Whatsapp for Windows 7/8/XPMy Profile


  7. Twitter:
    We have to tell everyone how good we are by our doings, and all the points are good. Nice post.
    Lalita Bisht recently posted..ES File Explorer apkMy Profile

  8. Robert Hughey says:

    I’d recommend to you to spend a week where at least eight or even nine out of ten of your tweets and status messages be about someone else, saying what you like about their work, recommending people to follow them and WHY you like them too. That’s what will bring attention to you because it means you’re an authority in your industry if you’re qualified to make those types of statements. You can apply it to the other networks and to your blog as well, though to just see I’d give it a week. I promise you: if you’ll take the time to be all about everyone else around you, it’s like the Social Web rewards you. Promote others = Path to Success.


  9. Twitter:
    Yes we can apply it to other networks too. it’s a good choice to use same things to different areas, if ou know it is good enough for you and your brands too.
    Prakash recently posted..Bluestacks Offline Installer for Windows 7/8/XP/ MAC/ PC Download FreeMy Profile

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