Own Your Content Channels (Why Email Is An Old Friend)

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The strongest way to build your digital space is to own it. Don’t build it on someone else’s terms. Anyone who thinks that Facebook or Twitter is a place owned and controlled by yourself is bonkers. Whether you’ve taken your time to go through Facebook’s 14,000 word terms and conditions or think that it’s ok for Twitter […]

Should I Give Content Away Free (Or Keep It In Storage)?

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If you give content away free it encourages your audience to see you as an honest and selfless authority within your industry. Don’t become a hoarder and keep your expertise in storage and finally open the doors when there is a desperate need for it, when all along the only person who cared about it most was yourself. Lets […]

Talking Content Marketing – Sonja Jefferson Interview

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To have the opportunity to discuss content and the role it plays with one of the creators from one of this year’s truly insightful books, was always going to be an interesting chat. Sonja Jefferson is co-author of Valuable Content Marketing, a truly valuable book from 2013 that helps others understand the importance of content in […]

Content Marketing’s Paperboy Comparison

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The role social media plays in the progress of your content marketing is similar to that of the role of a paperboy. Yes, it’s another article with a metaphor. Your Website Is Your Primary Source Your website represents your key platform of information and the main source of content. The role that the channels you use form the distribution of information where […]

Tried & Tested Doesn’t Work Anymore – Marketing That Once Was

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The once tried and tested media platforms for marketing your product/service just does’t work anymore. The difference between the channels we once used and the channels we now have, is that the old channels were extremely expensive. The Decline Of Press Advertising ABC figures highlight that nearly 50% of the UK’s daily newspapers have declining print sales at a […]

The School Geography Textbook Diagram For Content Marketing

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The secret to effective content marketing is similar to the geography class at school where we all learnt about meandering rivers. Whilst the majority of us can go high-brow and talk about ‘ox-bow’ lakes, putting it into a principal of a constant flow of content and a growth of material(s) that can stand the course of time, becomes a […]

You Become An Influencer When You Serve Your Community

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Being seen as approachable and doing our bit for the communities we serve, stamps the business mantra of it’s not all about me, it’s about you. Here is the dictionary definition for altruism: unselfishly concerned for or devoted to the welfare of others Perception Towards Our Brands Changes What I’m trying to highlight here is if we believe in […]

How To Be An Industry Expert (The Formula)

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When your audience sees you as a trusted provider of information, the whole game changes. Look no further than last summer when Martin Lewis, creator of MoneySavingExpert.com and the peoples champion of all things consumer, sold to price comparison website MoneySupermarket for £87 million. To stand for people’s rights, rather than penny pinching, and being […]

Self Publishing Within Our Own Media Companies

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We are all now creators, curators and self publishing within our own media companies. What a fantastic opportunity for all of us. The digital world is now dominated by the relevance and credibility of content. To Google we are all just as valuable as The Times when the content we produce is appropriate and credible. We can now publish […]

A World Thrust Upon Us – Bad Communication (& Good)

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Over the past 10 years we have been presented with lots of new shiny toys to use, but are they being used properly? The shiny toys being all the social media platforms that want us to interact, converse, rate, share and be part of. On top of this, many businesses have been created by being […]