Making Bad Press Less Noticeable by Replacing it with Your Own Posts
Sometimes dominating several of the top spots on the Google Search Engine Results Page for certain keyword phrases is not only possible but advantageous. I was looking up a local builder on Google and what came up was a lot of bad press from a disgruntled customer who didn’t like the stamped concrete flooring he got in his house. Not that I would want stamped concrete on the INSIDE of my house either, but that’s what he asked for. Anyway, the customer’s blog dominated Google page one. The builder apparently does not have a website at all. If he had a website that was in the #1, #2, #3 and #4 spots on the Google results page then potential customers might not even see the negative comments coming from his customer’s blog since they would be farther down on the page.
WordPress Makes It Easy to Dominate the First Page of Search Engine Results Pages (SERP’s)
The way I accomplish that is built into how I design websites for better SEO plus the built-in advantages of a Content Management System like WordPress. I know this works because it works on my website. I published an article about Wordtracker misrepresenting a study and 4 different pages of my site showed up in the top four spots of the Google SERP for the search term “Wordtracker misrepresents”. Not only was my post in the #1 position but it was also in the #2, #3, and #4 positions. In other words, I dominated the the Google results page for that term.
I have new posts show up in at least five different places on my website and Google treats each one as an individual page to display on its results page for all the world to see. Firstly, excerpts are on my blog page for the last 20 posts. Secondly, each post gets its own page like the one you are reading now. That’s typical for WordPress. Thirdly, excerpts of the most recent three or four posts are on my front page. Fourthly, for the category “Truth in Marketing” I have another page of excerpts, and fifthly each post will be in it’s own category and show up on a category page. Actually, I can assign as many categories to a post as I want so there are even more opportunities for a post to show up on Google page one.
This means for at least the short term, before I write more posts and this one no longer shows up on my front page, the title to this post will show up on 5 different pages of my website and Google has picked up on 4 of them. The reason it doesn’t show up on my blog page is I have a different header with no introduction to my services so it’s harder for the Googlebot to tell what the page is about. But hey, taking the top 4 spots on a Google results page is still dominating by anybody’s definition.













Twitter: jonnalarajkumar
Its really nice talk with more than an enlightening sentence.The person either experience or novice require a hard labor to make people available to their blogs.so its again a fruit for them
Rajkumar Jonnala recently posted..Top 5 Beach Destinations in the World
Twitter: googlai
Yes Rajkumar ! Every blogger must do hard work to get more visitors and run their wich specific plans. Sothat, we have more focus on organic prospecitve, which is better way to reach in a destination in near future.
means no good news for bloggers like me who are on blogspot.
Twitter: @rommysunnyblog
he Nice way to get on the google search results …..seriously getting top postions is not as easy but u made it.
Rohan Mod recently posted..Proof Referral Traffic Lowers CPC ,Google Adsense Earnings
Twitter: seojus1
Hi Kerby,
Although that might not be a highly searched term, its still great to show up like that. That is one benefit of Google taking snips of pages and pulling them into the SERPS. If the excerpts were not on your page, well they would not have that data to pull from. The only thing negative I could see from this is that once in a while they might rank a page because of the excerpt, and not the actual page we want. Great post Kirby!
Justin Musiker recently posted..Buying A High PR Domain
Twitter: @kirbyseo
If you mean the page with the excerpt of a post on it might rank higher than the page with the full post then true but I don’t see any real disadvantage to that. It may even be better if the person looking at the SERP goes to the page with excerpts and finds other interesting articles to click on. In that case you’ve engaged the potential customer even more.
Great post on how to get 1 article in the top 4 positions in google ya any other search engines at the same time…. Thanks for sharing this amezing post and increase my knowledge
very nice trick and useful for us thanks for sharing..
Twitter: @kirbyseo
Thanks Rahul. I’m going to see if I can get all 10 spots on Google page 1 by creating more categories for each post.
Twitter: theworldtoptens
Helpful post. You ranked for a keyword which have low competition. That’s great. But it is not always the case with everyone. Getting on the first page of search is quite difficult. One of my tech website also rank in first page for some keyword phrase and Google sends good traffic for that phrase.
Well, keep it up buddy.
Arslan Shoukat recently posted..Top Ten Funniest Hollywood Movies of All Time
Twitter: @kirbyseo
Thanks Arslan. The point wasn’t to get ranked but while ranked to get more of the same on page 1. That said, I have a client I’m getting Google #1 (not just page 1, but number 1) for a high volume keyword so I’m going to create more categories for the same post that got her there and see if they all end up on Google page 1. If they do I’ll create enough categories to totally dominate the SERPS. That should be fun for me and profitable for my client.
its great to have your post but is the excerpt is also as important as the keywords are to optimize better and attract the visitors??
Lalit Singh Shahi recently posted..Full Specifications Of Nokia Asha 310
Twitter: @kirbyseo
I’m not sure what you are asking but the point is WordPress and other CMS’s will put out more than one page for every post and potentially all of those pages can end up on page 1.
I haven’t stumbled across this technique before. Trying different strategies is important to improving rank because Google is consistently changing the strategy as well.
Robert Koenig recently posted..Placentia Hospital Fined By Calif. Dept. Public Health
Twitter: Mazzastick
I had never even thought of doing that Kirby. It’s amazing the things we can do with our posts and backlinks to them to get better Google rankings.
Justin recently posted..Brain Evolution System Review
Great article, now that’s thinking outside the box! The real key to being successful with your trick however, depends on whether the word you are getting SERP’d for is in a low or high competition market.
Twitter: theunixwiki
I have never been in such a situation. Will give a try and update what I see for my business.
Prashant recently posted..Difference Between SVM and ZFS
Twitter: amitsingh0535
Great idea! I will try it..
amit singh recently posted..Website stats counter with PHP,MySQL and JavaScript
Twitter: berget
Hey Kirby,
I have only focused on ranking for one spot in the SERP, but like you said, it’s possible, and sometime easy to get 3-4 spots. I better do some adjustments to my site, because if I can make it, it means that my clients can as well
Great stuff.
Jens P. Berget recently posted..What is search engine marketing
Twitter: pakistanimodel
Ya thats a good trick to get on the google search results …..seriously getting top postion is not as easy but u made it so easy.
Junaid Abbas recently posted..Complete Profile of Savera Nadeem Pakistani Actress
Hi Kirby, the first section of the post is interesting. Thanks for sharing. In second section, you said that WordPress brings you on the first page of SERPs. I am slightly disagree about this. Yes WordPress comes with SEO and other plugins which help newbies to optimize their site well for search engines, but if you know about SEO, then you can do it with any CMS platform. It doesn’t matter either your platform is WordPress, Blogger or anything else…
Rehmat Alam recently posted..How to Remove / Hide / Delete “Powered By Blogger” Attribution Link
Twitter: @kirbyseo
Yes it will work with other CMS’s. I used WP for my example because that’s what I use.
Twitter: mylakshya
Great piece of writing. Thanks for sharing the ways to dominate Google search first page, with the same post.
Lakhyajyoti recently posted..Motorola RAZR i Review
Twitter: Ruchi701
This was brilliant…thanks for the tips! Seeing an increase in traffic is exciting even when its not any my properties. Cheers
Ruchika recently posted..HSSPP Recruitment for Information cum Office cum Library Manager – 1708 posts
Twitter: nitinkarwasra
very impressive buddy. Thanks
Nitin recently posted..50GB of Cloud Storage for FREE at Box.com
Twitter: dcustodian
When I started out working on my blog, I didn’t know much of SEO’s or anything like that but a few days into posting my first two articles, I started learning about backlinking, anchor texts etc. Now I get on average about a 100 visitors daily and have a couple of backlinks yet I’m still less than a month. With this information here, I’m hitting the first page for some keywords although if you search for (One stop place for weight) now, you’ll see me on the first page. I know this is just the beginning. I’m learning and growing
Twitter: backgrinder
You are playing at a very high level to pull off a caper like this.
Scott Hammond recently posted..Russian Meteor Strike!
Nice information but a more detailed would be more awesome. thanks
babanature recently posted..Turning Your Pc Into a Wifi Hotspot Without Using Software Or Application
Twitter: julidarmaputra
WordPress is one of the best choice of CMS. I love this cms, and it is proven seo friendly
Julidarma recently posted..Diets to Keep the Vagina Stay Healthy
Twitter: @kirbyseo
I’m surprised none of you mentioned the possibility of a duplicate content penalty. The risk is there because your CMS is essentially copying the same information and in some cases only changing the URL. This is mainly so when you assign more than one category to a post. If I were to take one post and give it 5 different categories then a copy of the excerpt is produced 5 different times. To avoid this situation just mix it up a bit with your categories. Make sure you have other posts fall in the categories you put your post in by which you want to dominate the SERP. That way the the page of excerpts for each category will have mostly different content and avoid the duplicate content penalty.
Thanks for a great post. As someone who is running a few
word-press blogs, I try to rank multiple websites for a specific keyword. This helps me stay in the first page of Google and even get to be #1. Each website is linking to another and promoting the other ones.
So my tactics is: build a number of websites for the same keywords, and rank all of them. This way you control this specific keyword.
Ron Shimoff recently posted..Treadmill brands – buy the best one
Twitter: @kirbyseo
Good idea Ron. You have control over the links so you can make them all dofollow which as you know is hard to find. I mean, how many hoops did we have to go through to get just one dofollow link here on Comluv?
Twitter: internetdreamz1
one questions isn’t all pages will have same content and we will have chances of hitting by panda?
Syed Danial recently posted..14 Best Iphone Applications
Twitter: @kirbyseo
Only one page will be the full post – all the rest will be excerpts included with other excerpts. Where you need to be careful is not producing two pages of excerpts that are the same by having all the same posts in all the same categories. But even at that archive pages change so quickly I don’t think Google has enough time to do the comparisons.
Twitter: danilion55
its great to have more than one listing on google first page. it brings more traffic. I have only one dual listing in google
Syed Danial recently posted..5 Effective OnlineCSS3 Generator Tools for Web Developers
Twitter: Techblowup
Yes it’s really great having optimized our blog posts in 1st page of Google for specific keywords.
Prakash recently posted..Download Kik Messenger for Android Smartphones | Tablets
hey… Nice way to get on the google search results.

Seriously, getting top positions is not as easy as 123 but u made it. Good job mate…
Syazrin Rayhan recently posted..Hack pageview dan ranking alexa dengan mudah
Twitter: turtlers_com
wordpress is very helpful in making the path very easy to the 1st page and 1st reasult ! !
harshi recently posted..How to Convert DVD to iTunes
Twitter: bhakem43
I was always told that WordPress was the best thing to use so I agree that WordPress Makes It Easy to Dominate the First Page of Search Engines.
Bob recently posted..A PREVENTIVE CURE FOR HAIR LOSS
only bloggers can do that. bloggers like me stays on page 3,4
lol
Kirby, is your goal to earn Adsense revenue from your blog? How does ranking for this particular keyword affect overall traffic to your site? I see that you have an overall site PR1, so I am impressed with the fact that you turn up at the top of the Google search.
Twitter: @kirbyseo
Evo – The purpose was to push bad press down on the SERPS. I haven’t looked into it but I doubt I’m getting enough traffic to bother with Adsense. Open to changing if I’m wrong. I’m not going to get any traffic for those keywords but I do get some for other things. I turn up tops for small cities in my area + search engine optimization or SEO but apparently PR1 isn’t good enough to rank tops for bigger cities like Spokane search engine optimization. I’m just shy of having a 1 year old domain – a month ago I was PR n/a. I don’t know if the PR is due to age or the small amount of off-site seo I’ve been doing or what since both things are happening.
Twitter: theglobepress
nice trick to get top four results at first page
i just saw your keyword and astonished to see that you rank from 2,3,4,5. that is amazing
Ahsan raza recently posted..Mountain to Climb for Arsenal
Thanks for making a perfect note on offsite seo really an appreciating effort for making keywords visible
mccullem ashley recently posted..KENNEDY HEALTH CARE IS IN FULL BLOOM
Twitter: gosprich
What a rich information, I really appreciate this information.
Keep it up,
Thanks for the info.
Twitter: aromaselection
Wow, it would be fantastic to be able to dominate the competition (SEO-wise) simply by taking up the entire front page for my keywords.
Thanks for this post, this idea of taking up the whole first page is not so far-fetched for one of my many blogs that has a unique keyword. I think I will try this!
Maya recently posted..5 Common Perfume Mistakes
Twitter: googlai
Hi Friend !
Thank you for sharing your experience shaeing. It’s hard to get top ranking but Keyword research help to reach top ranking. LOng tailed keywords are less competitve and chances to get top ranking but short tailed keywords are high comeptitive. So that quality contents with long tail keywords are getting quick top most ranking.
Twitter: himanshuk18
Andy do you want to say that we should put our posts in different categorries??
If so please clarify it was totally new for me.
himanshu recently posted..Htc galaxy one a cool phone.
Useful post and very nice trick for all….. thanks for sharing..nice trick to get top four results at first page
Thanks for sharing
Twitter: musicianmakers7
I agree strongly with WordPress. It’s great for SEO as it is, but even better when you add SEO plugins
Leslie Edwards recently posted..The Basics On How To Make Electronic Music: Drum Loops
Twitter: keralpatel
Do you have some special settings to achieve this or is it totally depending on the authority of the blog. Because in some of the plugins that I have been using for the SEO of my blog. I have disabled indexing of category pages and archives etc.
Keral Patel recently posted..Why is SEO Important?
Twitter: @kirbyseo
It’s based on the number of pages a CMS will produce so if you don’t have the category and archive pages indexed you are reducing the number of pages available for Google to get put on the SERP.
Kirby Hopper recently posted..Run From SEO Companies Offering Guaranteed Ranking?
Twitter: TpeBlg
This will do wonders with keywords with low competition. I have also noticed that not all rankings on google follow the PR rule. Sometimes I think it also depends on uniqueness and content age.
Chang recently posted..When is The Color Run Coming to Taiwan?
Twitter: @kirbyseo
There doesn’t seem to be a PR “rule.” It’s just one of many factors Google takes into account when ranking. I’ve seen PR1 with good on-site optimization outrank a lot higher PR.
Kirby Hopper recently posted..Google Will Penalize Your Website If Your Target Backlinks Exceed 20%
Twitter: TpeBlg
I have noticed the same. I believe that Google also takes account of domain page rank rather than the page rank sub page that is displayed and then there is relevance. With the panda update, the ranking of pages has become too hard to predict.
Chang recently posted..HTC First to Launch Facebook Phone on Android
Hey Kirby,
Nice post and Thanks for sharing this important tips with us. I really like this post while reading and surely apply these tips on my blog.
Sudipto recently posted..Best Android Phone Under 10000
hello…
what a good technique to shift post on googles first page…i go through entier post an dgot many intresting points.It was very helpful to me….
Thanks
champ recently posted..Brief History of Windows Operating System
Twitter: @kirbyseo
My pleasure. Thanks for stopping by.
Kirby Hopper recently posted..The Only Spam Filter You Will Ever Need Is Free
Twitter: @kirbyseo
I love it when I see this working for my other business. I just got a call for a quote from someone who used the search term “siding repair and painting in Richland” and said I was on the results page multiple times. I checked and found I’m in positions 1 through 4. I’m on there for 3 different blog posts targeting “service+city” plus my home page. I just love DOMINATING Google results. Mmwwwaa haha!
Kirby Hopper recently posted..Town Square Interactive Websites vs. Kirbyworks SEO