Search engine optimization is an excellent way to drive organic traffic to your blog. It’s also a good method to keep getting traffic for your oldest post. However, search engine optimization can also ruin your blog, if done improperly.
It’s good to be well aware of things you should do, right?
But I think it’s even better to know what you should avoid. Here in this post I’m going to share the most common On Page SEO mistakes that you should avoid at all cost.
Because these simple mistakes can actually kill your blog.
Mistake #1: Duplicate Title Tags
It’s always a bad idea to use the same title tag for more than one page. As per Google guidelines all pages should have unique title tags that describes the content on the page.
However, there are many bloggers especially newbies who don’t realize this until they receive Google notification for duplicate title tags in their webmaster tool account.
And if you don’t resolve this issue it can cause problems in search engine ranking where one of your pages gets ranked and the other one is filtered out of that search result.
Mistake #2: No Image Alt Tags
No doubt images speaks more than hundred words.
It’s an excellent idea to grab your reader’s attention and encourage them to stick around to read the post. But adding eye candy images in posts is just not enough, you need to add ALT Tag Attributes to drive a decent amount of organic traffic.
You may not realize but images can drive tons of traffic to your blog from image based search results like Google Images. But only when you optimize your images for search engines by adding keyword rich alt tags.
Mistake #3: Not Using LSI Keywords
Many bloggers misunderstood that if you want to rank higher for a keyword phrase then you should use that particular keyword phrase over and over again. But in realty this method can make your post look spammy to search engines as well as to your readers.
What even worse?
If you get caught for keyword stuffing, you might get penalised by search engines.
Therefore to make your article look natural to your readers, search bots and to avoid any kind of penalties start using LSI keyword in your posts.
Now you must be thinking what are LSI keyword, right?
LSI (Latent Semantic Indexing ) keyword are just dressed up names for synopses and related keywords that you can use to make your post keyword rich without doing keyword stuffing.
Mistake #4: Not Using Keywords in URLs
Besides title tags and meta description, URL is the only thing that appears in the search results so why not use your targeted keywords in URLs. This would be a logical step to get more overall benefits from your SEO efforts.
However, this is the area where many newbie bloggers continues to drop ball.
Now keep that in mind that having keywords in URL isn’t the only thing you need to do. You should always try to keep them short because if a URL is long enough to display in search results, search engines like Google will truncate it by dots.
As a result your targeted keywords may not get proper visibility.
Mistake #5: No Call To Action
Do you want more comments?
Do you want more likes, tweets and shares?
If yes, then the next time to you publishes a post on your blog don’t just end it all of a sudden, instead, add an effective call to action (CTA) that will encourage your readers to share their opinion by leaving comment or promote your post on social media network.
I have seen that posts that ends without CTA gets very few or no comments while the post that ends with a proper and effective CTA gets more comments, tweets and shares.
Remember that Google considers your ability to influence social networks when deciding which sites are most important to rank higher in search results.
Over to you.
Do you make any of these on page SEO mistakes?