Latest posts by Mitz Pantic (see all)
- 5 Signs of Obsessive Compulsive Social Media Disorder - April 7, 2014
- 10 No Brainer Tips for Making Money with Affiliate Marketing - March 14, 2014
- Laying The Right Foundations For Your WordPress Website Business - March 7, 2014
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Google Google Google. Some love you, some hate you, but this is for the ones that need you.
Some link building techniques will get you in trouble with Google, and if your site gets the typical thirty to fifty percent of its traffic from Google, getting in trouble with Google is a very bad idea. Other link building techniques are much safer and can be repeated indefinitely without any risk of Google shutting you down.
Why Link Building is Important?
After all these Google updates some people have given up on all kinds of link building for their websites. I will never give up on creating links to my website as these links bring in real traffic. Building links is also a way to increase blog traffic without relying on Google.
Do This Before Trying Any Link Building Techniques
Before you spend any time link building, make sure your website contains high-quality content which attracts incoming links. Without high-quality content, all of the following link building techniques are an uphill battle.
Worse, even if you get incoming links to your low-quality content, you probably won’t get many people on your website to convert into paid advertising clicks or actual sales, so all of the effort you put into link building techniques will be wasted.
All websites need a base of high-quality content.
Link Building Techniques #1: Link Bait
Link bait is one of my favorite link building techniques because it can kill two birds with one stone. First, link bait—despite its bad reputation—can be high-quality content. Second, link bait can attract dozens or hundreds of free incoming links.
Link bait is any content on your site which tempts people into linking back to it. The most common form of link bait is the controversial opinion piece which cries out for refutation—but there are several other types of link bait
• Contests, especially contests which resonate with other bloggers in your niche.
• Inspirational content with an emphasis on emotion over information.
• Campaigns against a shared adversary or for a shared cause.
Link Building Techniques #2: Guest Posts
Guest posts are one of the most commonly recommended link building techniques because they work. But before you spend much time guest posting, I recommend that you figure out exactly how much value you get from guest posting. I call guest blogging a content marketing strategy because I am using content to market my own website content.
A site with very few backlinks needs to get backlinks quick, so guest posting is an ideal link building technique. But a site with plenty of backlinks doesn’t really need more—except in one special case:
A site with plenty of backlinks can still benefit greatly from backlinks from high-ranking sites, so guest posting for those high-ranking sites can be highly advantageous.
Link Building Techniques #3: Forward Linking
One of the easiest ways to get Google-proof links is by linking to other sites, which is called forward linking. If you link to other sites, especially if you link popular articles on your site to other sites, you’ll drive traffic to those other sites.
If the webmasters of those other sites pay attention to their website statistics, they’ll know you’re driving traffic to them, and so they’ll probably check out your site and then may link back to you (if not today, then when the opportunity arises).
But why would you want to send traffic to another site when you haven’t made money from them yet? Here’s the secret: someone who leaves your site through a link probably wasn’t going to buy anyway.
You can test this theory using a simple split test in Google Content Experiments or another testing program: create two versions of the same popular page on your website, one with outgoing links and one without. You’ll almost certainly find that outgoing links don’t cost you much traffic and they’re one of the most effective Google-proof link building techniques.
