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When you are a webmaster you can get sick of hearing about those dreaded back link building techniques that we all “have to do”. Well stop worrying because in this article I am going to tell you about back link building techniques that you need to keep right away from.
I have been building websites for years and I have made many mistakes in my back link building. Unfortunately I missed the class about good backlinking tactics and bad back linking.
4 Back Link Building Techniques to Avoid
Of course there are more than 4 back link building mistakes to make but I will just mention the worst in the group.
#1 Building links too fast
Back link building should always look like human is doing it at a humanly pace. I know this sounds absolutely stupid, but if you are pumping out back links at a million miles a minute then Google and other Search engines get suspicious. Back link building too fast is like earning money and not telling the tax man! It’s just not ok and when you are doing this, it just doesn’t feel ethical.
Article marketing on steroids with article spinning software is a very controversial way of back link building. I have tested this, and yes it worked, but the tests were not done on any websites of value.
#2 Linking to websites in bad neighborhoods
There are websites out there that have been banned by Google already, sites slapped up overnight with copied content, and even sites with illegal content. You get the picture about bad neighborhood websites, need I say more?
You have to keep an eye on websites that you link to also. What if a website you trusted turns bad. What if they desperately need money and start doing underhanded things to get money.
#3
Link exchanges that don’t last
There are many webmaster that you exchange links with in good faith but later you realize that they have broken their part of the deal. After all, link exchanging is usually done on a simple hand shake in an email. I have fallen for this one before.
For example a high page rank website might offer you a link exchange and to make up for their page rank you have to give them a few links. So you were really excited about it and kept their links up. One day you go and check on your links and find that they have been removed. Then they tell you that they do not remember the link exchange in the first place. (I do not exchange back links now)
This makes your website look very generous with its links and possibly even look like they are paid links.
#4 Back link building using the wrong anchor text
What if you are targeting the wrong keyword, the one that has no one searching for it…What if you have optimized your post article for one keyword and then made back links that say something else? You are meant to be telling the search engines what your article is about. If you do not tell them then you are expecting them to guess.
For example you have a post about formatting Windows XP and the article is optimized for that. You build back links using the anchor text “format windows xp” but then you see “format windows vista” gets more searches. You get greedy and try to rank for that also. What is your post about now…? How can we trust you to have the right content when we visit your website? When developing your seo backlinking tactics you should optimize for what your article is really about. When you get this concept right, you will be rewarded.
Back Link Building Techniques
If you really want to have a successful website you need to go about your back link building in an honest way that you can eventually feel good about. You should definitely avoid any schemes and services that offer link packets. Always do human back link building as no one expects you to have thousands of links over night.
