The Difference Between Affiliate Marketing And Internet Marketing?

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James Martell
You’ll receive money making advice and actionable tips and strategies directly from James Martell when you subscribe to his weekly podcast by email, RSS feed or iTunes. You can also follow James on Twitter. Recognized as a leading expert in affiliate marketing training, James is the host of the "Affiliate Marketers SUPER BootCamp", and host of the "Affiliate Buzz", the first ever and longest running podcast for affiliate marketers in the industry. A sought-after speaker, James has presented at Commission Junction University, Affiliate Summit, The System Seminar, Digital River Lab, Pubcon, Affcon, and more. Google+ James Martell
James Martell
James Martell
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Affiliate Vs Internet Marketing

The other day I read about an Internet Marketer being referred to as an IM’er. Geesh!, has it come to that? Do we really need an acronym to identify people who make their living marketing online?

But, I’ll admit, it got me thinking about what I do.

Am I an “Internet Marketer” or am I an “affiliate Marketer”?

In my case I’m both.

But what about you? Do you run a website that sells your own product, software or an affiliate marketing training? If so, you’d be an Internet Marketer because you sell stuff online. You “market” things online. Your customers ‘pay’ you online.

Affiliate Marketing Is Different

When I got started making a full time income online in 1999 (yes, I’ve been around a while) all I did was build simple little web pages, slap on a few links to some merchants offering affiliate commissions and cash the checks. (if they didn’t bounce)

Yes, regrettably, in the early days of the “affiliate marketing industry” things were a lot like the wild west. I remember, like it was yesterday, the sinking feeling in my gut as I logged on one morning in early 2000 to check my commission stats only to find out my merchant was gone!

Out of business, a causality of the dot come bubble burst, taking about $5,000 in owed commissions with them.

I still do “affiliate sales” today. It’s a great way to generate cash flow. And requires nearly no administration once the sites are built, merchant links added and high rankings achieved.

These little “cash cows” are tremendous entry level projects for budding Internet entrepreneurs. They are different from “Internet Marketing” in these ways.

No e-commerce functionality needed. These sites are information gateways to your merchants

who handle collection of money, delivery of products or services (or training) run a support desk, handle refunds, emailing customer enquiries, etc.

Revenue is earned from a small commission paid by the merchant (usually monthly).

Easier to operate many sites at once due to easy administration.

There can be no doubt that the affiliate model is the very best way to enter the online income world for those with little experience.

But Now I Do Both?

In the early days of my online career I focused mainly on finding good affiliate programs. They were not easy to find, though. Not easy at all compared to today.

But back then all I could see was dollar signs whenever I discovered a great consumer product that had an affiliate program.

And soon I was showing friends this nifty new way to support my family. That morphed into a three night training I offered the public near Vancouver. That became an ebook outlining how I was making money with affiliate programs. Out of that emerged the very first affiliate marketing podcast, which eventually lead to my “coffee talk” series of interviews with industry leaders.

Following that I began teaching classes in my online conference room, where I do most of my work these days.

Now if you were to do all of that you’d be an “Internet Marketer” not an “Affiliate Marketer”.

To be honest I really love doing public speaking and training on the topic of affiliate marketing, but I love the steady, predictable cash flow coming from my affiliate sites.

About the Author

James Martell lives in White Rock, BC with his wife Arlene and their three children. James is a pioneer in the affiliate marketing industry and was successfully profiting with affiliate websites as early as 1999. Visit his website for the very latest in news and tips on how to earn income with affiliate programs