Laying The Right Foundations For Your WordPress Website Business

Mitz Pantic
My name is Milica Pantic (aka Mitz) and I am a serial full-time blogger. I started out with one website many years ago and it went so well, I sold my businesses and began living the internet dream. Since then I have been perfecting the system of blogging and building Wordpress websites to earn money online. This is an ever changing business and I love the challenge. Please feel free to download my favorite FREE REPORTS if you are interested in improving your blogging business or starting one from scratch.
Mitz Pantic
Mitz Pantic
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Wordpress website business

As with a real bricks and mortar house, you need solid foundations to build on when starting your WordPress website business. A website is considered a valuable piece of virtual real estate. A successful website can be worth more than your family home and without a solid backbone to your website, you run the risk of crippling your business before it even has a chance to get off the ground. Important tasks and systems need to be set in place before hanging out your “open for business” sign.

With each new WordPress website business I build, I religiously follow the same simple steps that lay the right foundations from the start.

WordPress Website Business Foundations

Keyword Research

This is the most important step when starting to build a WordPress website business. You should not just go and build any old website about any old topic. Correctly researching a niche can give you a huge advantage over your competitors. If you get this step right it will mean you have to do less work in the future. A great way to research your niche is to use the Google keyword tool and look for a keyword that people are searching for. When you find a keyword you must make sure that it has low competition, high search volume, and is also a potential moneymaker.

For example if you liked computers and wanted to build a website about them you could not simply make a website named Obviously that name would not be available and that competition would be huge. So therefore you would research a smaller niche within the subject of computers. You could have something like computer repair, computer blue screens, computer problems, and so on. If you do not find a keyword with low competition and high search volume then you can dig down deeper by searching for longer tail keywords. So then you could be searching for something like laptop computer problems, computer monitor repair, laptop computer repair, DIY computer repair, and so on.

Buy The Right Domain Name

Once you have found the right keyword you should buy a domain name that contains that exact word if you can. This is proven to help in your search engine rankings for your WordPress website business. For example if you are looking for a computer tips website you should look for something like Do not get caught up in all the hype and go out and buy a fancy domain name when you really only need one that Google will understand and your visitors will remember. If the domain name that you want is not available use your keywords at the beginning and add another word on to it. For example you could look for and so on. Do not worry about a long domain name or even if you have to put a dash in it, because it will still work well in the search engines.

Have A Plan For Your WordPress Website Business

Do not run your new business with a blind fold over your eyes. Open your eyes and know the path you are about to travel. Set some stepping stones or goals to achieve along the way. Follow the yellow brick road. Of course you can deviate from this path, however you will achieve more if you have a plan to fall back on.

Get The Right WordPress Theme

Some people do not think that getting the right WordPress theme is important, however I feel it is important because if you get the right theme in the first place you will save a lot of time and effort. People spend a lot of time trying to figure out how to use each new WordPress theme that they install. I personally like to use a very limited number of themes and become an expert at customizing them. This way you are a master of your WordPress theme and you are not constantly learning how to customize it to suit your needs.

Setup Your Websites Accounts

There are numerous accounts to set up each time you start a new WordPress website business in a new niche. It is not good for websites to share accounts and the first thing that needs to be set up is an e-mail account. Some other accounts include:

  • Setting up your feed burner account.
  • Setting up your RSS feeds to submit content automatically to certain websites.
  • Making a Facebook page.
  • Opening a Twitter account.
  • Setting up a Twitter
    feed account which will automatically publish content to certain websites.
  • Creating a YouTube account.

Setup Your WordPress Categories The Right Way

When setting up your WordPress website categories it is important to use closely related keywords. I use the Google keyword tool to find related keywords to use.

After finding the related keywords you need to enter the categories in and write a SEO description for each category. This needs to be done right in the first place. You can add category descriptions by clicking on the Post link in the left column and then clicking on the categories link. You will see all the options to edit or setup your categories there.

Setup An Optin Capital Form

You might not be ready to communicate with a list, however always start collecting email addresses from the minute you start your website. You might be missing out on connecting with one of your most loyal followers. People are willing to wait a couple of weeks, at least, until they receive communication from you. It is better to keep them waiting for a short time instead of losing potential subscribers for your WordPress website business.

When I first started, I had my WordPress website business running for at least two years before I added and optin form. This was my biggest mistake. I eventually signed up for a free mail account at and have used them ever since. Now I have at least 10 or more auto responding e-mails set up for each website I build. I also have a newsletter that is automatically distributed to my subscribers at certain intervals. Once these things are set up, they are done forever.

Configure Blog Settings

To configure your blog settings you will just have to follow some simple steps.

  • Changing your Permalinks. (Search engine friendly URL’s)
  • Changing your privacy settings. (Let the world in)
  • Going through your writing, reading, and discussion settings.
  • Configure your WordPress website pinging options.

Install Plugins To Make Life Easy

Every WordPress website should have plug-ins to help the website promote itself. I use certain search engine optimization plug-ins that do most of the work for me. Here are some of the search engine optimization plug-ins I use on my websites. I have a set list of plug-ins that I install to every website by spell at Build. These include anti spam plug-ins, security plug-ins, related post plug-ins, and so on.

Setting Up The Sidebar Widgets

Setting up your sidebar is very important because it makes your website look like it is finished. People do not like to visit a half done, shabby website. You could add your optin form to your sidebar, maybe a Facebook like box, and also a popular post widget. These are just some examples of what you can do to make your WordPress website business look complete.

Build Some Solid Links For Your New WordPress Website Business

With each new website, part of its foundation, is to let the search engines know that it exists. If you have links pointing to your website, they could be called by Google Yahoo or being, and your website will be found almost immediately. This does not mean that you have to go around and beg for links because you can start off with many valuable free back links. Some of the websites where you can get free back links include Ezine articles, Youtube,,, and many more. There are also free link directories, do follow blog commenting, and the list goes on. You should build these links with every new website you create. The busy at the website where you place the link the more chance you have of being recognized by the search engines.

Notes On Laying The Right Foundation For Your WordPress Website Business

  • Laying the right foundations to your WordPress website business will pay off in the end.
  • If you are a webmasters who has forgotten to do these simple tasks for you new WordPress website business it is still not too late. Go back and lay the foundations correctly and I guarantee that you will have no regrets.

After you have completed these steps, it is now time for you to publish some posts to your new website. This new post that you publish will be spread across the Internet automatically if you have laid your foundations correctly. The search engines should be visiting your new website within days.

Building a foundation for your WordPress website business is an easy task if you stick to the systems mentioned above. 


  1. Very well explained, without going too much into technical stuff.
    I recently wrote an article which isn’t published yet. Again tips for success online, but looking it from different angle – regarding planning, financing, marketing strategy and consistency.
    Kaloyan Banev recently posted…Build Your Own Social Network with WordPressMy Profile

  2. Hey Mitz

    Well said. It is important to keep everything in good manner. Good domain, best keyword research, right layout and with some expert advise you can turn your blog into business. Really nice share , I will look forward to read more from you. Keep up the good work

    Thanks & Regards
    Ashish Kumar recently posted…Access Your Android Device From Anywhere With AirDroidMy Profile

  3. I Really like the ponint that says about the Contact Forms, as this was a big mistake by me on my blog, i disabled the only way to get connected to my cients and lost alot of slaes.

    i hope no one repeats that again
    harshi recently posted…Root Samsung Galaxy Note 3 SM-N9002 | Easiest Process | How toMy Profile

  4. Hello
    setting a new WP blog has been always a difficult task for a new one. It takes time,but should be in order that you have mention here. This will surely help out newbie as well as those who have some little experience of WP.
    Mahendra recently posted…True Samsung galaxy S5 Specs, Price, New Features and Release DateMy Profile

  5. All the tips you gave are very useful.Perfect Domain name is a must and all according to that.Great post.
    James Frost recently posted…What Accessories Are Available For Samsung Galaxy S5?My Profile

  6. Hello Mitz,

    When I started by first blog, I had no idea of all the things you have just mentioned here…though the site ended up being a success, it’s success was more or less the results of extra hard – and painful work. Since I learnt my lessons, I concentrate on niche sites now and simply ensure that I serve a dedicated audience that is interested in what I have to say.

    It is my belief that newbies would find this entry of yours very important!

    Akaahan Terungwa recently posted…HOW SERIOUS ARE YOU ABOUT SUCCESS?My Profile

  7. I have good success in WordPress ..
    Olayinka recently posted…Valentine’s Gifts Ideas For Men and WomenMy Profile

  8. I can recommend as WordPress framework Thesis by DIYThemes or Genesis by StudioPress, this is for those who really want to stand out from the crowd, for those that want a real online business, both are premium themes and cost money.
    I. C. Daniel recently posted…Thesis vs Genesis / Best WordPress Premium Themes for BloggersMy Profile

  9. Very well put up indeed ! Without overly elaborating it
    Freddy M Thomas recently posted…#4: HIS SEARCH FOR RESPECT,PRIDE AND EDUCATIONMy Profile

  10. Hello Mitz Pantic,

    Excellent Share! But i would also like to add that it is very crucial to chose a reliable web hosting company. I think choosing your web host properly is the most important step for setting up a WordPress site and if done correctly, can make the other issues seem minuscule and last but not the least, do not shirk to pay for a good service. Since quality comes at a price and paying a few bucks extra will keep you worry free.
    Worli recently posted…Smart Ways to Invest Your Money in Internet MarketingMy Profile

  11. Tess Robinson says:

    Thanks for a great post.I have been reading a lot lately that exact match domain names are one of the things that Google has recently been targeting with their recent updates and it can bring a penalty if your site is also over optimised. My understanding is that, unless the exact match domain is your business or brand name, it is often better to get a have a long tail that includes your exact instead of – jellysnakes.comuse – bestjellysnakes.comor jellysnakesreviews.comI\’m testing this at the moment on a couple of sites. I\’m interested to hear what others think about this.Thanks again,Tess

  12. Well, this is indeed correct, for the best business out in WordPress, it is really possible.
    Enstine Muki recently posted…WhatsApp for PC Download – WhatsApp on PC or Computer FreeMy Profile

  13. Also, certainly I forgot to appreciate you! Thanks for this wonderful post!
    Enstine Muki recently posted…WhatsApp for PC or WhatsApp for Computer DownloadMy Profile

  14. It seems a lot of businesses are jumping on to WordPress these days, it’s become more than just a platform to install for bloggers, even my local theatre uses it for their website.

    Loved the plugins that you mention over on your site Mitz, there are several their that I also opt to using when I create sites for other people ;)
    Karen Woodham recently posted…The Madness, Filming, Interviewing and Much More This Weekend at …My Profile

  15. Great tips Mitz, this post tells every minor thing about how we can we build wordpress website business.

  16. I think using WP for anything else than a blog is not a very good idea. I know it is popular and all but is rather sluggish and is targeted by hackers and spammers quite a lot.
    Andy Kent recently posted…Blue Jasmine – A Movie Worth WatchingMy Profile

  17. Using worpdress and choosing the right domain name and keyword research are the primary steps in blogging. Thanks for sharing this.
    Prakash recently posted…Bluestacks Offline Installer for Windows 7/8/XP/ MAC/ PC Download FreeMy Profile

  18. Link building is the most important strategy that i feel should be implemented by every blogger. Its very important and helps Search engine recognize our content.
    Noor Basheer recently posted…iPage ReviewMy Profile

  19. Obviously, WordPress is the most popular CMS available for web developers. As a website designer for 8 years, I am finding the excitements of WordPress and am seeing more and more companies offering WordPress website as a service. I think using WordPress for web existence is a brilliant idea. I am totally agreed with you choosing the right domain name is the primary step. Anyway …. thanks for your helpful share.
    somon recently posted…Pou for PC or windows 8 7 XP Mac computer freeMy Profile

  20. Hello Mits,
    Now a days theirs nothing is better then WordPress and for a new blog the foundation is a must, you have laid down nice guide which eventually doesnt stop just by getting the foundation right, its completely from starting up to be an authority…
    Sunil recently posted…google gravity underwater searchMy Profile

  21. Thank you for this post :)
    marc.donovan recently posted…WhatsApp for PC or WhatsApp for Computer DownloadMy Profile

  22. Well, WordPress is the best thing which happened in this world, it can be used for so many things and can be utilized to run Online business as well.
    Enstine Muki recently posted…Clash of Clans for PC Download available on Windows 7/8My Profile

  23. There are many free tools out there for keyword research. Once that is completed, I would personally recommend getting a domain without any copyright violations. After installing a new themes, I always consult with a few friends and check on what they think of it. And above all, one must not forget SEO plugins. This article is simple and yet covers all essential aspects. Well written!
    Arun Chandran recently posted…KeekMy Profile

  24. Mitz I couldn’t agree with you less. Setting up your WordPress site requires all the aforementioned steps to be taken care of!
    Great help it would be!
    Kathy Mathis recently posted…Oscar Winning Actor Robin Williams diesMy Profile

  25. Hi mitz,
    as always thank for the tips. I love to use wordpress in all of my sites.
    Anetta Bursh recently posted…WhatsApp for PC Download Free (Windows 7/8)My Profile

  26. Tamira Hamilton says:

    My favorite tip was the fact that it is never too late to get your foundation built! I was fortunate to have a great training program that showed me step by step. However, some things I am stronger at than others. So knowing that it is not all or nothing is great for all to hear.

  27. Agree! WordPress is an awesome platform. For me (and many people will agree), one of WP’s most appealing features is that it is easy use. You do not have to be an expert in programming in order to set up a site. WordPress has made this easy for everyone.

    Plus, with the number of WordPress plugins that are available these days, our site becomes more fascinating. As business owners, since we cannot monitor our site all the time, you may want to check out plugins that can help us facilitate business transactions. Some WordPress plugins are worth paying for.
    Patrick Hollingworth recently posted…In loving memory of a dear friend Ankaji Sherpa 1978-2014My Profile

  28. Obviously, WordPress is the most popular CMS available for web developers. As a website designer for 8 years, I am finding the excitements of WordPress and am seeing more and more companies offering WordPress website as a service. I think using WordPress for web existence is a brilliant idea. I am totally agreed with you choosing the right domain name is the primary step. Anyway …. thanks for your helpful share.
    I like it
    lalina recently posted…Gmail Login – – Gmail Sign InMy Profile

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