Self Publishing Within Our Own Media Companies


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paperboy

We are all now creators, curators and self publishing within our own media companies. What a fantastic opportunity for all of us. The digital world is now dominated by the relevance and credibility of content. To Google we are all just as valuable as The Times when the content we produce is appropriate and credible. We can now publish […]

A World Thrust Upon Us – Bad Communication (& Good)


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Tube

Over the past 10 years we have been presented with lots of new shiny toys to use, but are they being used properly? The shiny toys being all the social media platforms that want us to interact, converse, rate, share and be part of. On top of this, many businesses have been created by being […]

Social Media Is Our Comfort Blanket


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Comfort Blanket

The world of social media isn’t necessarily social. To many it serves as a comfort blanket where it shields from being public. Social media doesn’t change anything, it’s another method of talking with a long-term goal to build conversation, interaction and connection. However, it also becomes a lazy route to think that all roads lead […]

How Do You Build A World Class Email Marketing Strategy?


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emailmarketing

Email marketing has grown in leaps and bounds. It doesn’t matter if you are an average Joe in blogging or running a Fortune 500 company. You need to know email marketing. So, what is email marketing all about? Email marketing … as the name goes, is all about using email to your advantage. This means […]

The Link Between Watching TV & Finding Our Business Audiences


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Our Increasing Channels

The increase in the platforms to reach our audiences is similar to TV viewing figures over the years. The landscape where we use media is changing at a rate we’ve never seen before. The days of sticking to a few channels that work for us are well and truly gone. The Ability To Now Reach Customers Is […]

8 Killer Lead Generation Techniques for Your Business


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lead generation

In today’s world if your business is not having online presence this in itself is quite odd & if you have online presence then lead generation for your business is one of the crucial task. Even if as of now your business doesn’t need online presence still this article can help in further expanding your […]

Stop Your Reliance On Google As The Way Others Find You


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David v Goliath

Lets put it straight on the line, your regular payments to Google for your ‘pay per click’ campaign is not necessarily the answer to your business growth. The alternatives to searching for you are now bigger than ever. It’s time to think about stopping the Google habit. Thinking Differently Google search engine traffic has dropped more than […]

The Opportunity By Thinking Creatively


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Megaphone

We now live in a world where ideas can be delivered and shared easily and quickly, but what’s stopping us? Over the past year, here at The ID Group, we have found that building a dialogue with our audiences has become a lot more on building direct relationships. For instance, when introducing ourselves to potential new […]

Good E-Mail Marketing


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checking email

Whether you are a new player in the market, or an experienced business manager who wants to boost their sales on a brand new product you just launched, you need to let people know about your products and give them a reason to choose you over a thousand other competitors. Reaching thousands these days and […]

9 Ways Business Collaboration Can Help You Grow


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Collaboration

Saying ‘I can do this myself’ is the equivalent of saying, ‘I don’t leverage and the outcome of my final work will be at best average.’ This article is where business collaboration can be a powerful growth tool. When you learn to embrace the skills and talents of others, the end result can be a massive […]