Latest posts by Mark Masters (see all)
- Own Your Content Channels (Why Email Is An Old Friend) - December 12, 2013
- Should I Give Content Away Free (Or Keep It In Storage)? - December 9, 2013
- Talking Content Marketing – Sonja Jefferson Interview - November 28, 2013
Doing so means you get exposure to thousands and thousands of other CommentLuv users and your posts get sent out to the massive subscriber list.
Google loves this site and indexes it multiple times per day and posts always get lots of comments so you can be sure of some excellent exposure.
See the Write For Us page for more details
btw.. you can get this author box here
Lets put it straight on the line, your regular payments to Google for your ‘pay per click’ campaign is not necessarily the answer to your business growth. The alternatives to searching for you are now bigger than ever.
It’s time to think about stopping the Google habit.
Thinking Differently
Google search engine traffic has dropped more than 30% from August 2012 to March 2013 (according to Buzzfeed). In simpler terms, Google is losing customers.
People use a search engine to look for something as a last resort when they can’t find anything. From within my own company there is a clear gap between prospects that are familiar with the business (via engagement with our content) to those who arrive direct from a search engine and not familiar with the business and lack of an initial dialogue.
What I’m eluding to is that there are now many other places where recommendations and relationships can be formed, as opposed to wholly putting your eggs in the Google basket. More human social interaction is now being generated and changing the way that we all search for information online.
The Alternatives That Are Out There
From looking for recommendations via TripAdvisor/Amazon; new team members via LinkedIn; ‘how
Paid For Links Is Not The Answer
More and more of us are now taking charge and taking the control away from Google to our marketing strategies becoming more social and interactive (lets not ignore effective SEO and writing great content). We don’t want a large number of shaded ‘paid for’ links on our screens, we want to know the answer to our question is reputable and trusted. We do this by building knowledge and creating humanlike search engines.
Too many businesses have a reliance on Google as the prime online sales tactic and whilst it is still a mammoth, it is our choice to stick with the ‘same old, same old’ and let Google make as much money out of us as they can, or take a more human approach and build communities around those we represent.
You Need To Seen As The Authority
The ultimate goal is for people to find you and recognise you as the logical choice. The days of thinking that search is solely via a box on Google is no more.
Image courtesy of Flickr: V&A Steamworks
