Get Your Website More Visitors with Google In-depth Articles

David Ford
David Ford works for where he demystifies the secret of finding a reliable VPS provider. Apart from web hosting, he also writes on web designing, SEO and internet marketing.
David Ford
David Ford

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David Ford
You can get your own content published on this site as long as you have CommentLuv installed on your site.

Doing so means you get exposure to thousands and thousands of other CommentLuv users and your posts get sent out to the massive subscriber list.

Google loves this site and indexes it multiple times per day and posts always get lots of comments so you can be sure of some excellent exposure.

See the Write For Us page for more details

btw.. you can get this author box here

Google Indepth Articles

As the name suggests, in-depth articles are articles that Google considers authoritative on a broad topic on the web. It has been a while since Google rolled out this new update that focuses on in-depth articles on a given subject. Lately, you might have seen a new box labeled ‘in-depth articles’ while googling for a broad topic. Those results are long and detailed articles chosen to provide search users with content that will stay relevant for years. To rank for those in-depth results, your site should provide high quality content and you should let Google know about it.

What are in-depth articles?

The concept of in-depth articles is a new search results feature that was introduced by Google in August 2013. As per this, Google looks for articles that are deep into the topic, detailed, long and provide helpful information to the visitors. In order to rank for these in-depth results, you need to implement article markup in your blog. This is to help Google understand the structure of the article and is the first thing you should do if you plan on making your articles appear in the in-depth results box.

Benefits of ranking for in-depth articles

‘In-depth articles’ is a quite new feature and not many blogs are competing to rank for it. This means the competition here

is very low and you should use this situation in your favor. Ranking in in-depth search results could also give a boost to your organic traffic and this is very beneficial from the SEO point of view. This update could also mean that Google is striving hard to separate between low quality blogs and the authoritative ones. If you want to be in the list of high authority blogs, this could be the new way to go.

How to optimize your blog for in-depth articles?

You need to optimize your blog before it can qualify for ranking in the in-depth articles section. The first and important one is to implement article markup which includes attributes like headline, alternative headline, crawlable images, description, datePublished and articleBody. As a next step, you should implement Google Authorship for your blog which lets Google evaluate relevant and expert authors. If your content is split into multiple parts, you should also use pagination and canonicalization to help Google understand your page structure.

A logo is very important to let everyone know about your brand and stand out in the SERP; so it also helps to let Google find your logo. You can use the organization markup to give Google a hint about your logo or create a Google+ page with your logo as display image and link it with your website.

Once you are done with all the essential optimization, it is time to write long and compelling articles which Google would be glad to rank for their in-depth results. 


  1. Hello David,

    I am a great fan of long detailed posts myself and your explanation of Indepth articles and how to attract the status of their source is eye opening…who hates free, organic and targeted traffic?

    I look forward to more great entries from your pen.

    Akaahan Terungwa recently posted…HOW TO BE A FAILED BLOGGER IN 10 EASY STEPSMy Profile

  2. Bilal Ahmad says:

    I was not aware of this. Thanks for sharing David. The competition seems very low in this industry.

  3. Long detailed posts are gaining more importance.
    Not only Google but also people like In-depth articles.

    Thanks David for the explanation.
    Shoukot recently posted…Add Blogger Blog & Sitemap To Google Webmaster ToolsMy Profile

  4. David Ford

    That’s right, Shoukot. Detailed, good content is going to play even more prominent role in the coming days.

  5. Saif ullah says:

    Quality is Better then Quantity. If a article having 1500 words better then a article having 3000 words but visitors can’t understand whats actually he wants to say.

  6. hey david
    i was not aware of it ? it sound promising and using this method we can rank high and gain more traffic. Thanks a lot for such a informative article. Would love to read more from you. Keep up the good work ;)

    Thanks & Regards
    Ashish Kumar recently posted…7 Ways to Convert Your Windows 8 Laptop into Wifi Router HotspotMy Profile

  7. Yes Ashish, if done right, this can actually get you good traffic. This is the right time to implement it on your site.
    David Ford recently posted…Securing your VPS with ConfigServer firewallMy Profile

  8. Hearing this name for very first time in my blogging life. Seems interesting. I guess I should try this right away, as the competition is most likely to catch fire in the months to come. By the way, David, have you tried it to get traffic? What was the result? Will be very helpful if you can share it with us.
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  9. Great article. I did not know about in-depth articles at all. Definitely makes sense that ranking for one could give your entire website a boost in organic ranking. Being considered an expert for a topic will definitely do nothing but help your ranking.

    Thanks again for the information.
    Gary Bowers recently posted…Opening up the pool or hot tub – get tips from the prosMy Profile

  10. Thanks David for the informative post.

    Personally I loved Long article but I was not aware about the long term benefits of In-depth articles in Google’s point of view.
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  11. Interesting article and am always wishing to learn more about and i guess you have expressed it in a very simple way.
    writing indepth article is not only beneficial to you and search engines, but also to the visitors who might come back for more.
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  12. That’s right Joseph, they go a long way in establishing your authority on the subject.
    David Ford recently posted…Securing your VPS with ConfigServer firewallMy Profile

  13. Hi David,

    In-depth articles are great to drive traffic to your website. there are some plugins in WordPress repository to help you for that. You can check it it helps a lot to catch Google’s eye
    Nikhil recently posted…30 Most Useful WordPress Plugins For Your WebsiteMy Profile

  14. Long article should be useful and informative, using unnecessary filler can make your article long but they hardly serve quality. It also makes reader to skip your article without reading completely, and leaves bad impression to your readers.
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  15. How I wish I could oblige but my limited coding skills hold me back from delving deeper into it. Maybe these links could be of some help:
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  16. Yes in-depth articles are a good opportunity for a great content maker to get maximum out of it. But in these days of google updates where most of the white hat seo techniques are converting to black hat seo techniques, one should be really careful as overdoing for anything can comeback to bite you and your site.

    • As long as you continue to place bots over your readers, you can only have temporary benefits, if any at all. The only permanent solution is to write for your readers and let the search engines know that you are doing so. I believe well-written, in-depth articles will always play a constructive role in the growth of your site irrespective of any changes in search engine policies. But yes, if people just start marking their articles as in-depth without paying attention to the quality, that’s obviously going to work against you, sooner or later.
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  17. I completely agree with your points. But i think that the In-Depth is specially designed for major brands and trusted sources only.
    Chetan recently posted…Home Buying Destinations in the SuburbsMy Profile

    • Hey Chetan, all blogs and sites can get benefited from in-depth articles, with of course, a few exceptions. For instance, a video blog or a photography blog as such may hardly have anything to write in-depth articles on but a blog on video tips or photography tips can obviously make use of it. Similarly, an e-commerce site may not make use of it per se but again it can apply the concept on the blog attached to the site.
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  18. Hey I have a question,What do you think which types of blogs will rank for In-Depth articles? If I start with long and deatiled articles now on my blog will I rank?
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  19. Maybe for the same reason wikipedia articles are always in top ten of Google. But i also believe that an article title must be perfect enough to pique the viewer’s interest, the body must provide them with the proper and enough information that they want and the conclusion must be a summary of the entire article and must again stimulate the viewer’s interest.

    • Yes Worli, an interesting title goes a long way in improving your CTR. Adding a summary/conclusion towards the end is also a good idea. As for ranking of Wikipedia articles, quality surely is a major factor but there are also many other things like domain authority, link popularity, and more.
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  20. Do you have any article on adding markup to a WordPress website?
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  21. Is a 10,000 word article considered a long, in depth article, or are we talking a school textbook??
    Devin Bisanz recently posted…The easy way to self hypnosis.My Profile

  22. Hello David,
    Can you tell me any plugin available for adding markups attributes like headline, alternative headline, crawlable images, description, datePublished and articleBody in my WordPress blog.

  23. Longer is better only if its intereting and compelling. It seems appropriate to work on those areas first. But if Google likes longer then we need to strive for that too. Thanks for the post.

  24. Hi David
    I also agree with your views to get your website more visitors and traffic with google in depth articles. visitors visit those sites in which they find simple and briefly described article. I am very glad that you told us such an important content for blogging.
    thanks a lot
    Devendra Mehta recently posted…STPI Recruitment 2014 – Senior DirectorMy Profile

  25. Foster Rainmaker says:

    This is welcomed news. It’s time to weed out the useless websites and let people who care about quality content succeed.

  26. Hi David Ford,
    Its a great post.I agree with your all points,logo of the site plays vital role,it indicates what you and your business as whole and will make an instant impression who sees it.

  27. To get noticed by Google for in-depth articles it helps to actually be an authority on the subject. While it may at this point be easy to appear as an authority it would be best to actually be one. The big question though is how long it will take for Google to include any of our niches as needing an in-depth article. Currently it is only with very broad topics. For example, there are In-Depth Articles for the search term “SEO” but not for organic seo, content marketing, seo strategy, seo pricing, guaranteed seo, pay for performance seo, or small business seo. Who knows how long it will take Google to include in-depth articles for these search terms.
    Kirby Hopper recently posted…On My Radar Screen: Performance-Based SEO PricingMy Profile

  28. In Depth Articles are Really Way to Go About Blogging these Days. Providing Deep Knowledge To readers not only Benefits them but Also Search Engine as it play Middle Men Role. All readers Will Pleased to get Deep Knowledge through Google Search.
    Atinder recently posted…How to proofread an Article to Avoid MistakesMy Profile

  29. Im agree with your.But i think that the In-Depth is specially designed for major brands and trusted sources only.Any way great post.keep it up :)
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  30. Hello David
    Here I know something about in depth article and one more thing which I learn from here is about This article is really helpful;l for me. Thanks for the share.
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  31. I’ve recently implemented the changes you’ve detailed above. Hopefully I start to see a difference to my visitor counts. Thanks for sharing.
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  32. Thanks you for this great helpful guide. I was hunting for the best resources to read about the most recent Google update which in this case is in-depth articles and found everything I required to find out here. Hopefully next time you can write more about in-depth articles if there you got any new experience. I’m sure there are also advantages/disadvantages to it just like other Google algorithm updates. Anyway …. thanks again.
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  33. i guess google schema dont work on every site, they have their own way to implement it so how can we sure that these depth articles will work for each of us ?
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  34. Yeah…Very few people have made the switch to the long format. So, yes competition as of now would be less, I guess.
    lalina recently posted…Top 10 Best Gaming Laptops in 2014My Profile

  35. For In-depth Articles, the content has to be very unique and it will need a lot of work. It is obviously going to have its own reward with time. The success of retaining visitors will also depend on how well the author maintains the attention of the readers with the presentation of information.
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  36. Hello David,
    wow ! really helpful post for me. thanks for sharing !
    Keep it up !
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  37. In-depth articles are a great source of traffic. People like to read articles which are more informative. Great guide sir.

  38. Hi David,

    This is kinda new to me. Other than steps you mentioned above, do we need to register or insert widget or something? Thank you in advance,
    Ismail N recently posted…Simply The Best Way To Drive Traffic To Your BlogMy Profile

  39. Yes Saif ullah, quality of course matters. It’s high quality, detailed articles what big G is targeting under this category. They already have panda to take care of the garbage.
    It is very very true
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  40. Detailed post with some bullet point, people always love it but what about some great info-graphics. It’s a great alternative also.
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