Self Publishing Within Our Own Media Companies

Mark Masters
Managing Director of Bournemouth based creative marketing company, The ID Group. Helping to position businesses as the authority in their industry and providing advice, opinion and guidance for brands to be the 'go to' choice.
Mark Masters
Mark Masters
You can get your own content published on this site as long as you have CommentLuv installed on your site.

Doing so means you get exposure to thousands and thousands of other CommentLuv users and your posts get sent out to the massive subscriber list.

Google loves this site and indexes it multiple times per day and posts always get lots of comments so you can be sure of some excellent exposure.

See the Write For Us page for more details

btw.. you can get this author box here

paperboy

We are all now creators, curators and self publishing within our own media companies. What a fantastic opportunity for all of us.

The digital world is now dominated by the relevance and credibility of content. To Google we are all just as valuable as The Times when the content we produce is appropriate and credible. We can now publish information in either an online or printed format and it can take the look and guise of whatever we want it to be in.

What A Place To Be

What a position we are all in, but what’s stopping us grabbing the bull by both horns?

The challenge is to create and to own our space. Every company today needs to be a media company in the way that it provides key information to its audience, the frequency of information and the platforms to use, from a blog, to a targeted email campaign. According to Jupiter Research, relevant emails that are targeted to an audience drive 18 times more revenue than broadcast/sales

based emails.

A blog is not a single voice, when it works it becomes a viewpoint and a trusted source for a particular industry. To have a blog that stands as a voice for an industry with a team of ‘reporters’ covering all different industry aspects, can mean a growth of influence and trust. This particular blog you’re reading has guest bloggers, similar to news agencies, it doesn’t have one person covering all news articles but teams covering areas of specialism.

Become Relevant To Our Audiences

As media companies, we have to understand what is relevant to our audience. What works is to put yourself in the audience’s shoes and identify the ways to make their lives better. It takes time, but once you understand your audience you can connect. Once you’ve connected, you can repeat with a proven formula.

For others to see that you care and stand for something that you believe in is so much more powerful than representing your product and merely becoming a salesperson.

Audiences now want information on their terms, it’s up to businesses to know what makes prospects tick and deliver information in a useful, compelling and engaging way.

Image Courtesy Of Flickr: Tom Bagley

 

Comments


  1. Twitter:
    Hello Mark,
    Thank you for making us realize who we are & what is our importance in any business. first sentence of the first paragraph itself made me feel like I’ve surely become somebody now from anybody I used to be before coming into the field of bloging. If the content you show in your website is relevant then you surely are someone to listen to.
    raj recently posted..Candy Crush Saga for PC download Free, Candy Crush Saga for Windows7/8/Vista Computer Para PCMy Profile


  2. Twitter:
    Hello Mark,
    Nice Post and it’s as effective as it should be. Blogging is something writing about your area of interest, not for yourself but for all your readers. So its necessary to provide relevant content. Because most of the people have trust on you and its your duty to maintain that Trust.
    Thanks for this article
    Regards
    Pankaj Jain
    Pankaj Jain recently posted..Sony PS4 Release Date in US, India and Other ContriesMy Profile


  3. Twitter:
    Hey Mark
    Amazing and informative post. It is important to take everything seriously and come up with the content which is meant for the users. I mean Google would recommend you if you have some values to your work.
    Thanks for the amazing post. Would love to read more from you. Keep up the good work
    Ashish Kumar recently posted..Top 5 Apps To Use Before InstagramMy Profile


  4. Twitter:
    Hi all,

    Thanks for your comments. We really are in a position to take control of our own platforms, it’s just the power of the idea and having an audience that will will know, like and trust you.

    Hope you enjoy the posts that make their way here on ComLuv

    Mark
    Mark recently posted..How The John Lewis Wages Mistake Represents What A Brand Stands For.My Profile


  5. Twitter:
    Whether its a media or any other company , i think bloggers should post content that would give the readers knowledge on the topic they looked for through the title of the blog post..This would help the blog rank better as we all know that Google loves unique and relevant information . Anyways,thanks for sharing this article with us Mark .

    -Pramod
    Pramod recently posted..Hostgator Discount August 2013: Save 9.95$ / 25% on all PlansMy Profile


  6. Twitter:
    BINGO!!

    I enjoyed reading :D
    Vineet Gupta recently posted..15th August – India got Freedom, but Did You Got Financial Freedom?My Profile

  7. puneet gupta says:

    HI Mark,
    Informative Post and really i fully enjoyed while reading your Post. its serious matter for my business. as we know that Content is most important for blog so I mean to say if you have some values to your work then Google would recommend you. otherwise it will be rejected and your content should be relevant of your site. Well thanks for sharing informative post.

  8. oliversmith says:

    Hello,
    I always love to read blogs. Here also i got new idea on social media.

    All credits goes to you.

    Thanks


  9. Twitter:
    Think like audience as God. because if they are not coming to your site than you are doing waste of time. Just share a kind interesting information they are really looking for.
    Johnw recently posted..How to communicate and connect with the key decision makers?My Profile

  10. Did is indeed one of the most shortest post i have ever read and i must say that it is well detailed and informative.

    The key factor of making any business grow, is knowing what your audience want and you just proven it on your post. thanks for sharing this with us and do have a great week start :)
    Babanature recently posted..5 Key Ingredient On How To Become A Better BloggerMy Profile

  11. Hello Mark,
    I am regularly visiting luv blogs. Because this blogs gives me great ideas about so many thing which is related to my marketing profile. I thank to you for giving another idea. Do you have any other post which is published in luv network. if that so then ping me.

    Thanks


  12. Twitter:
    i liked the point out there ! “become relevent to the audience ” what ever do we do ! its actually that all revolves around our customers an audience !
    harshi recently posted..Root Unroot | Samsung Galaxy Pocket S5300 | 5 minutesMy Profile

  13. anis rehman says:

    not a bad article mark good suggestoins willing to use media strategies for my blog


  14. Twitter:
    Hey Mark
    Amazing and informative post. Understanding audience is the difficult task if it is done well things can
    go well,when this understanding is done well providing the quality content readers are looking for is much easier.
    siddharth recently posted..Dual Core or Quad Core Android ProcessorsMy Profile


  15. Twitter:
    Blog give us the opportunity to express our ideas and opinions to the same minded people.
    Mia Taylor recently posted..Adopting EHRs Found Beneficial for Mass Community DoctorsMy Profile


  16. Twitter:
    indeed, we should try to be as genuine as possible.
    Being fake may work for a short span of time, but in the long run, it will lead us nowhere.
    yogesh pant recently posted..What is an Accretion Disk?My Profile


  17. Twitter:
    We can do marketing for our own products with our assets and networks. WE could self publish using our own reader and client base by social media pages and email lists
    Jafar Dhada recently posted..Whatsapp for PC, Whatsapp for Windows 7/8/XPMy Profile

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