How to Use BuzzSumo to Find Killer Keywords and Topic Ideas

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Josue Valles

Josue Valles

I'm a proud internet marketer, boyfriend of the most wonderful woman in the world, we've been together for over 2 years now (wow, time goes fast...) and I currently live in Chihuahua, Mexico. There are three things that I LOVE more than anything: -Jesus -My girlfriend -Internet Marketing I'm entrepreneur, author and founder of Internet Marketing Club, a blog that helps people succeed in their online businesses. There I blog about SEO, blogging and proven Internet marketing strategies that I've been using in my own sites and marketing campaigns. You can contact me on Twitter
Josue Valles
Josue Valles
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Today I’m going to show you how to find untapped topic ideas that your competitors didn’t know, and how to use them to write powerful content… attract more readers, increase social media interaction, and rack up a lot of comments.

So, How to Find Ideas?

Let’s face it. Finding cool topics for your new blog post isn’t an easy task, especially when you’ve been blogging for a while.

In fact, it is a common problem for bloggers and writers nowadays (including me).

And it’s OK; there are a lot of good reasons to not finding a good topic.

Cause you don’t find inspiration…

Cause all the topics have been already covered for another person (apparently)…

Cause you don’t find keywords with sufficient amount of monthly searches…

…Or simply because you don’t know where to find cool topic ideas…

So, if you are experiencing all these frustrating patterns, lucky for you…because here is where BuzzSumo comes in handy.

Using BuzzSumo

Let me tell you a short story.

When I first came across Internet Marketing, I used to spend about five or six hours (sometimes even more) searching for a topic  to write about.

Really, I used to spend hours and hours looking for keywords in the Google’s Keyword Planner.

I know I know…It sounds exaggerated, but it’s true.

Because I knew that if I could manage to find a trend keyword with low competition, my results could be great!

And sometimes was…

But the truth of the matter is that I wasted a lot of time and efforts…

Then, I found BuzzSumo and my story changed.

I started to find powerful topic ideas in just MINUTES…

I know…probably your thoughts at this moment are: “Just give me the meat”

So here we go:

How to find untapped keywords and topic ideas using BuzzSumo (step-by-step process)

Option 1

  1. – Go to BuzzSumo’s searcher and type any broad keyword related to your niche

If you manage a blog related to the SEO niche, you could write keywords or keyword phrases like “backlinks” or “On-page SEO”.

In this case, I typed the word “Marketing”.

Topic ideas

Then BuzzSumo will break down a list of the most popular blog posts on social media that have relation with the keyword you typed.

topic ideas

  1. – Identify determinant keywords

You should start looking for keywords that people usually type on the search engines.

As an example, I found three:

topic ideas



  1. – Create a unique and coherent keyword phrase


you find determinant words, it’s time to create your own keyword.

In my case, I selected the words “Facebook”, “Ads Issue” and “Ads campaign”. I developed the keyword phrase: “Facebook Ads Campaign Issues”.

If you had a website related to Internet Marketing or Advertising topics, “Facebook Ads Campaign Issues” would be an amazing content idea for your new blog post.

Cool right?

Well, if at this point you don’t feel satisfied with your topics, you have other way to find them.

Option 2

  1. – Select the more promising blog post on the BuzzSumo’s list.

Hint: If you pay attention to the list, you’ll find that some blog posts have a lot of Facebook shares, but low Twitter, LinkedIn and Google+ shares or vice versa.

Make sure to look for blog posts that have managed to find a balance on their social juice.

That means they have a strong audience, and you need that.


  1. – Enter the URL of the blog post in Moz’ Open Site Explorer.

Note: You can use any other site explorer like or Majestic Site Explorer.


  1. – Click “Top Pages” on the sidebar.

Open Site Explorer will show you a list of the most popular pages in the website you just entered.

Now you have a HUGE list of keyword phrases, blog post ideas and topics to start from.

You can export the list to a .CSV document and save it for later, so when you need a new idea you can go to your list and find it.



That’s all you need to know before starting to find AWESOME ideas!

And when I say “awesome ideas“, I don’t mean finding just a close related topic to your niche or just “another topic idea” to write about.

I mean finding a powerful content idea that gives you result.

I’m talking to serious bloggers who want to find topics with a previous record of results, social media interaction and comments.

That’s the awesome of this technique.

Cause now you don’t need to “test” the topic and see if it works.

You KNOW that your topic will work because it‘s demonstrated.

So, it’s all I have to say that you need to find other people blog posts?  Not quite, you need to IMPROVE those blog posts if you want to get results.

I’ll not explain much about improving your blog posts, because you can find a section on my previous article where I discuss about this.

If you want to create a superior piece and outrun your competitor’s blog post you only need to focus your attention on three patterns:

  • Content length
  • Design and usability
  • Quality information

As an example, if your competitor’s blog post is 1000 words long, you should create a more thorough version and write a 2,000 or 3,000 words blog post.

So, basically you need to have outrun your competition in those three aspects.

Make sense?

What other techniques do you know?

Please let me know in the comments…