Being a small business owner can be a very satisfying, yet sometimes extremely troublesome experience. Not only do you have to work with everyday tasks and problems, but you also have to have in mind a bigger picture, which is expanding your business. Of course, every business is made to produce money, and running a dental office is not much different. Your goal is to attract as many customers as possible, and offer them your services, at a competitive price, and watch them spread the good word about you to their friends. That way, you can hire more people to work for you, or you can finally move to a bigger space, and you will finally see your dreams come true.
Is this easy? Certainly not, it is a road filled with many obstacles, but there is at least one way that can help you, and you only need to put the smallest amount of effort in it. Of course, from the title of this article, you could have guessed what we are going to talk about, and that is how you, a small business owner, can use the internet and all it has to offer to your advantage and try to advertise and expand your business. Now, how can you do that? By using different social media combined, creating your own personal website and running a blog. They all offer different options and cater to different groups of people.
Facebook – Being one of the most popular social networks has it perks. Everyone has a Facebook account and that is what makes it our current number one platform for advertising your business. Creating a profile is easy, and then the hard work begins. Be mindful that none of these options will not get you anywhere if you do not invest in them, and Facebook is no different. You will need to pay to promote your Facebook Page and attract customers. There, you can post all the updates, new services or technologies you are planning to import, as well as some other, industry related things. Keeping in touch with your audience is easy on Facebook, and you should use that and have close contact with them.
Twitter – Twitter has a very straightforward use. It is created for sharing short and clear messages with your followers. You can use your Twitter profile to tweet some
Google+ – Creating proper circles is very important for this networks and there, you need to divide your customers, potential customers, or your other business partners. It should also be used similarly to Facebook – post interesting content, encourage feedback and natural conversation, and remember to create occasional offers.
LinkedIn – LinkedIn is more business oriented, where it is very important to join the right groups where your potential business partners could contact you. Many customers post questions or comments, and you can use it to mention your products and services.
YouTube – If you have any videos to post, look no further, as YouTube is the place to be. You will link your channel on all your other profiles.
Blog – This is an excellent and important way of positioning yourself as an expert in your field. You can direct all your patients to look for your blog, where they can find all the new technologies introduced in the dental industry, and the best part is that your blog posts can be shared on all your other social networks.
Personal Website – Probably the most important thing that you should think about is having a full-blown website, where you can present all your services, prices and offers without holding back. Think about investing into some proper SEO marketing as there are many hidden secrets that you can use to improve traffic on your website, and increase the number of potential customers.
We are sure that you understand the importance of proper marketing, and even though you’re primarily a dental professional, you are also a businessman. You must take advantage of the internet in any way possible. Your business is unique, and you must find a unique way of promoting it, and the above mentioned solutions will be successful as long as you are willing to invest your time and your money, but it will pay off in the end.