How do you reduce High Bounce Rate without rebuilding your site? Or, in other words, how do you get people to visit multiple pages on your site? It’s easy-get rid of the junk.
That is a simple answer but of course people love to see the more detailed ways of reducing bounce rate.
Here is a quick list:
- Get highly targeted website visitors.
- Create great content.
- Insert internal linking to lead the visitor to more valuable information.
- Make your website easy to use and attractive to the human.
- Give them a really good reason to stay.
Now lets get into the out of the ordinary ways to get rid of a High Bounce Rate rate:
Reduce Bounce Rate By Deleting Pages
If you look at the Website Bounce Rate for your site as a whole, you’ll notice that some pages perform better than others. That means you can immediately reduce bounce rate problems by deleting unnecessary pages.
But wait-do you really want to delete pages? Absolutely-if the pages don’t perform well, and you can’t quickly improve them, then your site is better off without them. Bad pages on your site likely draw people away from the good pages, so get rid of the bad pages to improve the overall performance of your site. All they are doing is distracting your visitors from your real goals.
Reduce Bounce Rate By Deleting Content
You probably read that long-form sales pages tend to perform better than shorter sales pages, so one afternoon you ordered a pizza a spent the next several hours writing several thousand words about
Unfortunately, that incredible labor is now wasted as 99% or more of the people who see your sales letter leave without buying your product.
I have good news for you: you can reduce bounce rate problems on that page by going back and performing the step you skipped-intensive editing.
I typically delete 50% or more of the material I write for sales pages because anything which doesn’t move the customer closer to buying is irrelevant on a sales page. (To compensate for this reduction in sales page length, I also overwrite my sales pages.)
Take a moment and create a backup copy of your sales page. Then go through and delete unnecessary words, sentences, paragraphs, bullet points, benefits, and anything else which isn’t absolutely compelling. Try to cut the total length in half and then test it against your previous unedited sales page to verify that it performs better.
I have done this with content pages as well because low quality content just brings your sites rankings down and it’s always better to have a Good Bounce Rate.
Streamline Pages To Reduce Bounce Rate
Your website layout stinks. I say that generically because many websites use bad layouts, although I admit it is not always the case.
Take a moment to compare your website against the most successful website in your niche or a related niche. You’ll probably discover that the successful website uses a much more streamlined layout-that’s because a streamlined layout works.
A streamlined layout can reduce bounce rate problems by keeping your visitors focused on your copy. A non-streamlined layout distracts readers with advertisements and navigation menus on the side, but a streamlined layout puts everything in front of the reader exactly when you think they need it-advertisements in the middle of a good article; navigation at the end of the article so they can find another interesting article on your site; etc.
In short, if you manage your visitors attention well, you’ll immediately reduce bounce rate problems.