How to Reduce Website Bounce Rate – 2 Practical Points to Consider

Prime Aque
Prime Aque is a Blogger, SEO enthusiast, Freelance Writer and Self-taught Web-designer. He blogs about making money online from the comfort of your living room. Learn how he got PageRank 3 in his 3-month old blog.
Prime Aque
Prime Aque
Prime Aque
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I will be talking about practical points to consider in reducing bounce rate. These ideas are coming from trusted sources, which, I have analyzed and tested.

Warning: This is only applicable for people who want to exert effort to reduce their site’s bounce rate, and no way applicable to people who want an instant solution – but if you are serious, if you are ready to work to generate quality and targeted traffic for a higher conversion rate – kindly read and digest.

Bounce Rate has a lot of factors but there are 2 main points to consider

  • Website Content
  • Website Design & Behavior

Why is content the first factor to reduce bounce rate?

I always Google tutorials and information. I stick reading to a page which gives precise information to solve my problem. I continue reading when the author has presented great ideas for me to ponder. I will bookmark that page, or stumble that and go back to it later! That’s how conversion starts.

I might leave for my first visit in just few minutes without checking some more pages on that site – however, I have bookmarked it for future reference. Exploring it the second time around could be more engaging, as I will be back to dig more topics!

Why would I do that? The content is simply promising at my first visit – so am sure I can find some great contents on the archives!

What is an important lesson to learn from that real life scenario?

Writing great contents is imperative to reduce bounce rate in whatever niche your website or blog is about. In the first place, people that use search engines in looking for information online are most likely in a hurry and in need of ideas.

If you want to succeed in your content marketing, you must write for your audience. Okay, what is the difference between writing for the search engines and writing for your audience? Let’s ponder these points below:

  1. Content is key to quality traffic
  2. Quality traffic is revenue
  3. Search Engines are the tool to generate traffics

From these 3 ideas, we learnt the following:

  1. Content is crucial for us to get the quality and targeted traffic. Quality traffic are people in their homes and offices who needs your help, suggestions, opinions or reviews. A secretary, for instance, who have problems on her PC while hurrying for her deadlines will look for information on the internet, precise and informative content can help a lot, hence writing magnetic or compelling title is not enough.
  2. Quality traffic is revenue. Without traffic, you can’t make money and generate passive income
    online. Thus, you are writing for the search engines, as well. You use keywords (long tail keywords) and optimize your titles, sub-headings and post body with these keywords so search engines can recommend you to people’s queries.

Is it clear to you by now? Writing for our audience is the first priority. Optimizing our content for the search engines is the second, therefore, writing for the search engines alone is the reason why you have a high bounce rate.

Moreso, if you are writing several quality related contents connect them, or link them together to reduce bounce rate. Please consider my behavior in reading online:

  1. I read until the end ignoring all suggested links, but I go back to check 1 or 2 links
  2. I read and stop to visit suggested or internal and external links

So, if you offer several worth reading contents for a related post, put the links inside the post body. It’s a great idea to break paragraphs, be creative in doing so.

Why does your website design can affect bounce rate?

  1. Dull and unprofessional pages can turn off readers. Remember “first impression lasts”. Get rid of unnecessary widgets, designs and pages. Organize your homepage and use a clean theme. Make the navigation easy for your readers.
  2. Make your content readable, use a good font size and style. Use headings, sub-headings, make use of the list (numbered or bullets) and block quotes to emphasize ideas from other sources.
  3. Loading speed is imperative to attract readers to read your content. Most of us are in a hurry, in such case I won’t wait until the page loads completely – I’ll close the tab and go back to Google again.
  4. Browser compatibility is crucial. You must observe how your website renders in all major browsers used by your visitors. Check your analytics. If your website looks odd on Internet Explorer, then try asking your web designer to tweak your Styleheet or CSS for compatibility.
  5. Too many advertisements above the fold annoy readers. Are you putting text and banner ads above the fold? Consider moving them on the right placement and let your content shine.

What are other website behaviors that can affect bounce rate?

All sort of pop ups can annoy users. If you want to reduce your bounce rate, consider removing your pop up windows. Common examples of pop ups are:

  1. Newsletter
  2. Facebook fanpage

The most common pop ups as I observe while visiting different blogs and websites are Newsletter sign up forms. Why don’t you consider placing your newsletter on your sidebar or below post content? You can strategically incorporate your layout with your newsletter form other than placing them in Jquery pop up windows.

Therefore, content and your website design are 2 important factors to reduce bounce rate! Have you check your analytics? Keep a closer look at your bounce rate report, if bounce rate is high, examine your website contents and layout and consider my points above.

Meanwhile, I need your opinions, you may add, suggest or correct.



  1. Twitter:
    Interesting Contents are the most important factor in reducing bounce rate, It helps to stick the reader for long time to the blog post.
    James Lee recently posted..We are pleased to announce a new venture into the world of Google Glass!My Profile

  2. Hello there. Just wannna share my personal experience! I have been working on my bounce rate for my WordPress website and have got it down to 39% to 44% avg just by making sure I have content relevant…for the search that a visitor wants and it improves page rank at the same time..thanks good post!!
    Evan recently posted..Top 40 WordPress Magazine Themes 2013 – NEWEST SHOWCASEMy Profile

  3. i reduced the bounce rate in the last mounth from 70% to 40%. I had the phone number on every page. So after i removed it, all the people interacted with my website, going to the contact page for info. This means reduced bounce rate . Ha ha
    Andrei recently posted..Avantajele si dezavantajele procesului de optimizare siteMy Profile

  4. Twitter:
    I think the ultimate way to reduce the bounce rate is to write the more article related to the blog niche and interlinking of the articles.., there are several plugins for wordpress which shows your related contents interlinked..:)
    Rohit recently posted..Top Budget Smartphones under 10K price range | 2013My Profile

  5. Twitter:
    Nice tips there..thank you
    Suraj recently posted..Call of Juarez: Gunslinger Release date announcedMy Profile

  6. Hello Dear

    these are amazing points really and i am also appreciate with your points really design are always decreasing bounce rate, so thanks for sharing me

  7. Twitter:
    hello Prime nice post about bounce rate and helpful for people who suffering from this problem.
    santosh recently posted..The Hangover 3 Coming SoonMy Profile

  8. Twitter:
    Good topic Prime,

    One more tip that I would like to add.

    If you want to keep people on your site make sure your LINKS that open to other pages open in NEW WINDOWS.

    This makes a big difference trust me.

    When your links to other sites change the page it’s counted as a BOUNCE if it opens in a new window it’s not.
    Darnell Jackson recently posted..How to Grow Your Audience Starting from SCRATCH [5M 012]My Profile

  9. Linking other articles on your blog is one of the best and free way to reduce bounce rate.
    Rohan Shankar recently posted..Comparison : Zen Ultrafone 701 HD vs Micromax Canvas HD A116My Profile

  10. Twitter:
    I like how you mentioned the importance of website design in decreasing or increasing the bounce rate. It’s def an important factor but normally newbies bloggers seem to forget. We are all obsessed with “content is king” but forget “design is queen”
    Anh Le recently posted..Viral Optins BONUS PACKAGEMy Profile

  11. Hello Prime,
    You really did post some lovely tips here today. about your last tip, I have a facebook popup on my blog and it popups just once and will never pop up as long as you do not delete your cookies. I feel this does not affect bounce rate except doing it excessively. Thanks for the lovely post and have a good day…
    Babanature recently posted..How To Enable Google Plus Comment Box On Blogger BlogMy Profile

  12. Eric Pangburn says:


    You offer some very nice content tips, but what about titles. One thing that I have found is keeping your titles not only interesting, but make sure that the title is relevant and delivers the readers just what they were excepting to click on. If you try to mislead or fool with a clever title it could hurt and result in a very high bounce rate.

    Thanks for sharing the tips,


  13. Twitter:
    I used to use clickheat. It is a javascript invisible layer on your website that collects the data and shows you some nice results where the hotspots are. After analyzing that I get better idea on where to keep my tag lines and click to action buttons.
    Keral Patel recently posted..10 Tips for Webmasters | Webmaster Blog by Keral PatelMy Profile

  14. Twitter:
    i agree with almost all the points. yes content is the first and the best thing to reduce bounce rate followed by showing related posts and other things but the priority should be content
    prabhat recently posted..How to Create a PayPal Account without Credit Card 2013 – iEatTrafficMy Profile

  15. Hey Prime,
    Nice post and I think the best way to reduce bounce rate is write quality content related to our niche and then interlinking that post with other and it really helps in reducing bounce rate. Thanks for sharing these useful tips.
    Sudipto recently posted..Best Korean Romantic MoviesMy Profile

  16. Twitter:
    Yes Prime… Bounce rate play an important role in for SEO too..Nice tips to reduce bounce rate.It is bad for a blogger bounce rate more than 75.100 % means no one reader is interested in your blog.Thanks for the tips.
    Mahendra recently posted..Ways to reduce cell phone bill :easy and effectiveMy Profile

  17. Twitter:
    Hi Prime , coming across your post for the first time on any blog. You have raised extremely important point and the two factors you have mentioned are really correct. Reducing bounce rate is essential because we do all the hard-work to get visitors and losing the visitors that have come to our blog is a big loss. These tips are going to work.
    Kumar Suhas recently posted..6 advanced website performance inspection toolsMy Profile

  18. Twitter:
    Try avoid squeeze page. I got one that has over 85% bounce. I have to delete the page so that it doesn’t affect the whole site.
    Foo recently posted..Improving Your Site Bounce Rate for Better Google RankingMy Profile

  19. Twitter:
    Speeding up the site speed also decreases bounce rate as it makes it easier for the readers to visit more and more content easily . I really have experienced Your first point i-e fresh content decreases bounce rate. If content is what readers are looking for then surely bounce rate will be decreased. Thanks for summing up all important points.

    Also one thing is that the traffic from social networks also rises the bounce rate .

  20. Twitter:
    Thanks Prime for this well informative article.
    Some newbies forget about website speed, and choose cheap web hosting services. This is really important to consider when choosing a new domain host.
    Dima Al Mahsiri recently posted..Face Care Tips ( Infographic)My Profile

  21. Twitter:
    // The most common pop ups as I observe while visiting different blogs and websites are Newsletter sign up forms. Why don’t you consider placing your newsletter on your sidebar or below post content? //

    Well Said Prime Aque. I seen many bloggers doing the same mistake by asking “subscribe to their Newsletter” and “Like their FB page”. They can place this in Sidebar or Post footer in-order to get the natural attention. This even can convert more when it comes to a E-Commerce Transactions. Or Otherwise, those type of bloggers will end up with Junk irrelevant lists and they won’t get enough relevant traffic because of this bounce rate also.
    Albert recently posted..How different is the display of MacBook Pro Retina display from its predecessors?My Profile

  22. Twitter:
    A nice way to do this is interlinking. And it should be done effectively. So that the related content are interlinked. Thanks for sharing this.
    Prakash recently posted..Best Media Player for Android | Video and Music Player for AndroidMy Profile

  23. Leslie Edwards says:

    If you interlink, you can also further decrease bounce rate

  24. yes i do agree with you that when we write for SEO instead of our readers then bounce rate will be high and chances of earning money decreases by this.

  25. Twitter:
    Hi Prime,

    Thanks for sharing the information. You said it rite ,content is very important not only for improving bounce rate but also for alot of things. Second thing is design yes i agree with that but also one more thing is that how you place your article is also very important. The anchor text you give is also very import , the plugins you use is also very important. SEO Smart links and related posts , these two plugins i use to improve my bounce rate.

    Thanks for sharing the information.
    Shorya recently posted..How to get more views on YouTube in just 1 Hour – Free waysMy Profile

  26. Twitter:
    Actually, it is not always the quality of the content, Prime. I think that another crucial factor which you had mentioned i.e. the way of presentation is more important. There are many a sites which provide quality content but du to the lack of good presentation, they suffer with the high bounce rates!
    yogesh pant recently posted..UPSC | INDIAN FOREST SERVICE EXAMINATIONMy Profile

  27. Twitter:
    Hi Prime,
    In my resolution pop-up ads annoy people who lead the crawl rate. In some rare cases provided something worth barrier, but usually they disrupt the user experience.
    Chetan recently posted..How important technology for kids?My Profile

  28. Twitter:
    Hi Prime,
    Nice to know that you liked that but the idea actually was whole yours! I completely agree that what you write shall be completely readable to your readers and in the same manner as intended.
    yogesh pant recently posted..UPSC | INDIAN FOREST SERVICE EXAMINATIONMy Profile

  29. vishvast says:

    hello dear
    yes content is the first and the best thing to reduce bounce rate followed by showing related posts and other things but the priority should be content

  30. Twitter:
    Hey Prime
    you are absolutely right that content is crucial for us to get the quality and targeted traffic and qualitative traffic gives us revenue. without traffic, its too hard to generate money from a blog.
    Thanks for covering all the important points for reducing website bounce rate.
    Chetan Gupta recently posted..How to Plan a Website in Few Easy StepsMy Profile

  31. Twitter:
    It really is frustrating to see a high bounce rate when a developer checks webmaster-tools, and over the years i have figured out that content is the major factor however i never imagined that the design which is appealing to me might be the cause of the bounce rate, since the sites behavior is an obvious bet. One engage visitors more on such things as web developing.
    Silas O’Malley recently posted..Fashion Photography TipsMy Profile

  32. Twitter:
    Thanks prime for providing detailed article to overcome bounce rate. I feel these facebook like box pop ups are the main reason why people leave the blog with in seconds.
    raman bathina recently posted..5 People I Would Love To Connect With In a WeChat GroupMy Profile

  33. Twitter:
    Very good article. My web consultant has recommended strongly that I redo my site design as he thinks I have plenty of words-content on the site. At first I thought he was crazy but now I am thinking that compared to others in my niche-e commerce, I have a good deal of articles but I thought you can never have too much content-quality content that is. Will updating my site-which does look dated reduce my bounce rate measurably? My average bounce rate is 46%-48%.

  34. Twitter:
    One of the biggest reason of High bounce rate is Too Much Blog Loading speed and Blog Full of Ads that user’s don’t like so everyone must take care of this two thing for must.
    Gautam recently posted..How To Find Windows 8 Product KeyMy Profile

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