@winsonyeung
Latest posts by Winson Yeung (see all)
- How To Polish Your Social Media Marketing Strategy - March 13, 2013
- 5 Things You Want To Reconsider To Get Keyword Research and Content Creation Right - March 9, 2013
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Sometimes, when it comes to SEO, the best thing to do to make sure that you are on the right track is to go back to the basics. This is basically keyword research and content creation done with 2 goals prioritized: your customers and the conversion rate of your website. If your SEO strategy has not been working that well for you lately, clearly you are doing something wrong. This post can help you figure out exactly what that something is.
About efficient keyword research and good content creation
1. Broad keywords are useful but they should not be the only keywords you focus on
For search engine optimization, while you want to invest in improving your website’s ranking in the search results for the broad keywords, often almost all your competitors use these same keywords. The competition can get fierce and unproductive. In addition to that, broad keywords only contribute so much to your business profitability since very few people directed to your website through these keywords actually convert into buying customers.
All in all, what should be your take-away from the above is this: in addition to broad keywords, it is important for online businesses to focus on optimization for more specific keywords too. It is mostly traffic generated by optimization for the specific keywords that bring in the majority of buying customers.
Ideally, if you offer different categories of products and services, you should conduct a keyword research to generate specific keywords for each of the product categories. Track your conversion by testing out the different keywords in turn to determine which specific keywords work best for you.
2. Optimization for specific keywords should be done for each product category as well as the individual products
We already covered the importance of focusing on keyword research for the different categories of products you offer. This is a lot easier said than done. Most businesses use Google AdWords for this purpose. Google AdWords is in fact a good tool to evaluate the weightage of different keywords, whether broad or specific. It gives website owners a pretty good idea of what people type in the search bar to look for things online. Note that since keyword research is a lengthy process, if you offer a selection of many products and services, focus on the keyword research for your most popular products first.
3. Content on your category pages helps
Once you’ve done your keyword research and you have your keywords home and right, using this knowledge, you can create a piece of content or an overview for the different categories of products you offer. This should be done tactfully because while content on your category pages can help boost the ranking of your website in the search results, at the same time, you don’t want push the products you are actually selling too far out of sight. Getting the amount of content right is important.
Note that in addition to helping your websites rank better, content on your product category pages also gives you an opportunity to connect with your customers. Sometimes, people don’t land on your homepage first and then they navigate to the products you offer. They can land on the other web pages too. This makes it important for you to have some kind of sales message on each of your web pages.
So in summary, some content on your category pages that includes one or two relevant keyword phrases can go a long way in improving your ranking in the search results and improving your conversion rate.
4. Content on your product pages
Equally important for the purpose of improving your ranking in the Google search results is to add content to your product pages. This may be a simple product description, a few product reviews put together in one place or if you want to go the extra mile, a video message.
Also note at this point that even if you forget about ranking well in the search results for a while, any content you create pertaining to a particular product will serve to help you establish a connection with your potential customers. It is a means for you to get to your readers and sell your products. To increase your chances of getting found online, throw in some specific keywords pertaining to the product in the content you create but always make sure that the keywords don’t appear too cumbersome or conspicuous.
Twitter: googlai
Hi Winson !
Thank you for your reat information regarding keyword research. It is one of the essential task for SEO. When anyone visitors enter to your blog then you have to know the sources of traffics.
I agree with your point, use longtailed keywords which are less competitive.
Googma Sansar recently posted..Moving Jobs Center Stage: WB Report 2013
Twitter: winsonyeung
yeah long tail keyword competition are lesser and easily to rank too.
Winson recently posted..How To Write A Cover Letter For A Job Application
Hello Winson!!
At first thank you for your great information regarding keyword research. It is very essential work for SEO. When visitors enter to your blog then you have to know the sources of traffics. I agree with your point, use longtailed keywords which are less competitive.
Nancy recently posted..Facebook PVA Account Prices
Twitter: Drw3c
Great post Winson! It really help me regarding my own keyword research. Thanks a lot.
steve wec recently posted..La nouvelle passion Htmlogiste : Le SteamPunk
Twitter: winsonyeung
I’m glad the post have help you in your keyword research! keep it up!
Winson recently posted..Is Your Social Media Ready For Recruiters?
Twitter: Rohitkabdwal
great article Winson,
you’ve mentioned very nice and useful tips here, actually i am a newbie in the blogging field and don’t know much about the blogging and SEO stuffs.,
your article seem very much interesting and useful to me.. thanks for the great article
Rohit kabdwal recently posted..Is it Harmful to “Hibernate Windows”
My keyword research uses long keywords which gives me higher ranking.
But it all depends on Google, as they are changing.
Rohan Shankar recently posted..BigRock Coupon Code 2013 – March to August – 20%
Twitter: winsonyeung
yes, so sick of the changes Google keep rolling out. It just getting harder and harder to rank well on Google even for the longer keyword. But still, the competition for long tail keyword are much lesser compare to the short one.
Winson recently posted..Using Google Analytics to Identify Mobile Trends
Twitter: hugloo
Every E-commerce site should follow these above SEO tactics. Empty category and description is not only negative SEO but non human friendly too!
Keywords research is the must and very fast step before writing any new post, since it help us the blogger to win the heart of search engines..
Thanks for the post..!
chatung recently posted..One Day I Would be Yours Hero
Twitter: winsonyeung
that is so true. And most of the time webmaster ignore the benefit and also the importance of filling up the category description and they are missing the real benefit from these small details.
Winson Yeung recently posted..Is Your Social Media Ready For Recruiters?
Twitter: bhar
Very interesting ways to use keyword strategy. I agree that competition is fierce and use of keywords needs to be smartly utilised for maximum benefit. I did not realise that the content on your category can also help rankings of the site.
Shalu Sharma recently posted..Valley of Flowers National Park
Twitter: The_ESman
Keyword research is the heart of SEO. I realize that in this article you have emphasized the need of adding content to product pages – this is usually overlooked.
Greats SEO insights – Thanks
Viren recently posted..Email Marketing To Moms, What To Consider
Ya right.Keyword research plays big role while doing SEO because it helps you to know about target keyword.
Twitter: surajramnani
Hi,I am a keyword research junkie..and this post is particularly useful…I haven’t read the whole post..but have bookmarked it to carefully go through it later…I will try to implement this and see how i go about improving traffic
Suraj recently posted..Lost Planet 3 release date and trailer revealed
I always go back to the basics. That includes me re-anylyzing my sites periodically to make sure that I’m up to Goolge’s code so to speak, researching the latest keyword terms, and maybe adding some video to the page. This keeps me focused on what’s really important.
Twitter: winsonyeung
Hi kenneth, that’s great! I’m glad my article can helps in your keyword research too.
Winson Yeung recently posted..Is Your Social Media Ready For Recruiters?
Twitter: ashuaj2
thanks it will help me to find keyword
Ashutosh recently posted..Application Development Company
Hey winson,
Your tips are wonderful and help me understand the actual science behind the SEO and Keyword . I usually use traffic travis and Google keyword tool for picking up the best keyword for my post and work. Anyway i will be using them also and implement them. Hope that result would be better
himanshi recently posted..Top Music Apps For Android
Very good post. It is all about the content!
Twitter: HadleyHodgson
As old a strategy as it is, having your keywords in your domain name can still really help, I was able to target around 20 cities across the uk within my market doing that and got them to rank very easily.
Good tips to choose and use keywords. Optimization of each page for specific keyword is the best way to get better results.
Tarun Jaitely recently posted..Best 5 Point and Shoot Cameras in India
Twitter: deep_singh13
Hi,
This is a great article. I’m new to writing for my site. But these techniques seem like they will work for me.
I’ll try tonight and let you know. Thanks!!
deepak mehra recently posted..Manufacturing Operations Management Software India
Twitter: Techblowup
We should use long tail keyword as they are easy to optimize. Talking about my keyword research that is done by google keyword tool. I think that is the best keyword tool.
Prakash recently posted..UC Browser download for PC or Computer Free | UC Browser for PC
Twitter: ashish_therao
content and keyword makes your post rocks on google indexing and u were get traffic and the long keyword are very usefull.
ashish recently posted..5 Affordable Portable Chargers To Fulfill Your Battery Needs On The Go
Thank you. I have learnt a lot. Great stuff!
Sam recently posted..Chicken puttanesca recipe and ingredients
I liked the optimization tip the most. Thanks again!
Twitter: SolusiHerbalID
research a keyword ->use that keyword after fitting to the content ^^. Nice post
Nugroho Nur Hakim recently posted..Obat Peninggi Badan
Twitter: iusbd
Before creating a Website or blog, everyone follow those point which you already write in your article. Without this no one can success in website or blog. Because, this are the main step to choose a website or blog name and content.
Thanks for your nice article.
Symoon recently posted..How to install WordPress in cPanel
Twitter: musicianmakers7
When you use google’s keyword tool, ALWAYS use the exact match. It will narrow down better keywords and results are more accurate
Leslie Edwards recently posted..The Basics On How To Make Electronic Music: Drum Loops
Twitter: winsonyeung
Yes, always use the exact match because the result return are more accurate and it will help you to judge your keyword research better.
Winson Yeung recently posted..How To Write A Good Essay About Yourself
Hey Winson,
Awesome post with great information and I really enjoyed this post while reading and I think this post gonna helps all the newbies. I generally prefer long tailed keyword as it have low competition and it also easily strike in google page. Thanks for sharing these tips.
Sudipto recently posted..Best Love Stories Of All Time
Twitter: keralpatel
This might sound bit primitive but my most popular posts are the ones for which I didn’t do any keyword research but just sticked with my normal blogging tone and used whatever words I had to use in my blog post. I guess google is becoming smarter in catching all this nowadays.
Twitter: @thescript102
These tips are fundamental to write a 100% seo optimized article thanks for sharing and have a great day ahead
Anis Emitez recently posted..How to Get Free Stuff Shipped to Your House For Free !
Twitter: DavidSabados1
Awesome post. I have been showing my team the very same techniques for a while now. Google keyword tool is awesome especially for quick searches and of course it’s “Free” gotta luv that.
Thanks for the share
Dave recently posted..Call to Action and How to Implement one Effectively in Your Blog
Twitter: ambikamahajan
One more thing I’d like to point out here for all those who do a bit of KW research is that inspite of the easy availability of dozens of online tools for KW analysis, Google adwords is the best. And like the proverbial cherry on the top, it is completely free of cost!
Ambika Choudhary Mahajan recently posted..How to Get Back Deleted WhatsApp Messages, Photos, Videos?
hello dear
Good tips to choose and use keywords. Optimization of each page for specific keyword is the best way to get better results.
vishvast recently posted..Top 5 best android security app
Twitter: WebEmergence
Great article on Keyword Research. While keyword selection is extremely important in SEO and to achieve better results in search engine rankings, one must also consider including good quality content to get website traffic. Additionally, selecting the right keywords can be a daunting task as search trends change. We like to compare keywords to womens clothing. While the article of clothing may be hot one month, it may fade out in the coming months. Thanks again for sharing this article.
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