How To Polish Your Social Media Marketing Strategy

Winson Yeung
Winson Yeung, is a blogger who writes for his www.winsonyeung.com, on various topics like Blogging and Search Engine Optimization techniques. In his blog, he tries to make his readers learn what is seo easily. He is also the founder of CCArticles Writing Service.
Winson Yeung
Winson Yeung
Winson Yeung
You can get your own content published on this site as long as you have CommentLuv installed on your site.

Doing so means you get exposure to thousands and thousands of other CommentLuv users and your posts get sent out to the massive subscriber list.

Google loves this site and indexes it multiple times per day and posts always get lots of comments so you can be sure of some excellent exposure.

See the Write For Us page for more details

btw.. you can get this author box here

rel="nofollow" href="http://comluv.com/wp-content/uploads/2013/02/sm2.jpg">I LikeYou know how if your content is not beneficial to your business, you might as well not bother at all because no good will come out of it? Guess what? If you use social media as part of your Internet marketing strategy, believe or not, the same rule applies.

In any typical organization, especially the big names, the social media team takes care of tweeting while the content writers broil in another department, constantly pressurized to come up with fresh and useful content. What many business owners fail to understand is this: the thing is, social posts and shares are actually content, too!

As a business, if you are not getting the results you expected from marketing on the social media networks, it’s time for you to start treating your social postings as seriously as you do your content. Here is how to do this quickly and effectively:

1. You want to design a clear social media posting schedule

According to bitly.com, it matters when you choose to post updates on Facebook and Twitter. This is one very compelling reason for you to plan and schedule your shares and posts in advance. The task doesn’t have to be daunting. ONE quality social post a day in more than enough.

2. Build anticipation for your upcoming pieces of content

When it comes to Twitter for example, do not hesitate to talk about the previous day’s tweet: “Here is ______ for those of you who didn’t see it yesterday”. This will “˜catch’ those who have really missed your tweet, as well as some of those who ignored it. Similarly, consider posting “˜teasers’. That’s something not many people do. Let’s say you are about to make a post about weight loss for women tomorrow. Today, you can post a picture of a hot and slim girl and tweet, “Ladies, stay tuned and I’ll show you her secrets! No guys allowed!”

3. Know your audience

One of the most important things about marketing on the social media networks is knowing your audience and subsequently tailoring your posts just like you would with your content. Whatever you post, do it for your audience. Plant a seed for discussion and debate. That’s the way to roll.

4. Maintain an active presence

This is indeed very important. Just like you would never in your right mind not respond to the people who comment on your blog, you should never neglect answering a follower, irrespective of the social platform you are on. In fact, since we are talking about social media, you should respond within 24 hours, and even faster on Twitter!

5. About your promotional posts

Do not forget that posts on social media are (at least should be!)”¦social. This basically means that when you post on Facebook or Google+, include an element of interaction. For example, for your list posts, it would be so good to include something like “Is there anything we missed?” or “Do you have any more suggestions?” at the end of the post, Similarly, “Do you agree with us?” type of questions for controversial posts can make you a very popular figure on the social media platforms.

6. Curation

When you do not have anything original to share (it happens to everyone), it doesn’t mean that you “should not post today”.

Instead, curate! This means that you can share something someone else created (something relevant, something that your audience will like). Just don’t claim to be the original creator, and give the credit where it is due. Also, while it’s okay to just publish “as is” once in a while, your audience will appreciate it if you give your take on what you are sharing – a comment, a suggestion for improvement, etc.

7. Optimization

 In most cases, social posts and shares do show up in the search engines results pages. So whenever it’s possible, try to potimize your post. How? By simply introducing the target keyword in the post, and in the comments. HOWEVER! Do it only if it fits. If it doesn’t, don’t even think about it. Remember, you are writing for the audience, not for the search engines. The optimization is just a plus, for when it can be done.

Remember”¦

Social media marketing is a

real form of marketing. Just because it’s on Facebook or Twitter doesn’t mean it should be taken “˜lightly’; it should be taken just as seriously as your other marketing and advertising strategies. This means that it should involve: planning, tracking, optimization and feedback. 

Comments


  1. Twitter:
    Hi Winson
    a very nice post and adding on one must ne clear with his or her her objective at every time he thinks about his strategy! being focused is the key !
    harshi recently posted..Youtube Video in Power Point – Embed in a few secondsMy Profile


  2. Twitter:
    Hi Winson !
    Thank you for sharing Great Social Media Optimization (SMO) process. it is really important for link building as well as traffic generating purpose.
    Googma Sansar recently posted..The Effective Ways to Web OptimizationMy Profile


  3. Twitter:
    Winson,
    These are good points you have hit on.
    #4. Maintain an active presence. This one stood out and should be in bright colored text. How many sites do we all visit, read the content, find it incredibly value-packed, leave a comment, then never get a reply?

    That, in my opinion, is like leaving money on the table when exiting a poker game.

    If the author cannot take the time to reply to a comment, why would the author think the comment-er would possibly visit other pages of the site and potentially make a purchase?

    The sales process starts with engagement and building a relationship.
    D Hayes recently posted..Email From PayPal Discover If It Is RealMy Profile


  4. Twitter:
    Good one Yeung,

    #2 is my favorite.

    I think people who don’t study their results on social media make the biggest mistake.

    Everything you do has some effect the point is to gauge if it is positive, negative, or in between.

    PS
    I’m also sharing this for #SoMeSa
    Darnell Jackson recently posted..What is the BEST SEO Plugin for WordPress? Seopressor vs Yoast ComparisonMy Profile

  5. I think it also should be said that your social media account should be SOCIAL, and not just promotional. It does make a huge difference if your followers can see that you are using your account to interact with people genuinely, and not just sending out promo content (though still useful and helpful).


  6. Twitter:
    Interesting post. I wonder what can we do if our audience tends to change ? Do we need to adapt our promotional posts to the largest number ?

  7. More than social, your facebook and twitter profiles are interactive. You need to give something that ‘s useful to followers in order to receive support.
    Robert Koenig recently posted..X Games to Drop Snowmobile Tricks After Death of RiderMy Profile

  8. I recently did know about SMM and i am getting to know it more and it is interesting to learn. Your post is also something for me to grab. Nice article bro…
    babanature recently posted..How To Permanently Uninstall Any WordPress PluginsMy Profile

  9. This is definitely an a-ha moment for me – I think the KW’s that grabbed my attention were the words about “Social Posts and Shares” and how important their role is in reader engagement. All good stuff – keep at it!
    Wesley recently posted..Removing Shower Mold Got You Bathing Outside?My Profile


  10. Twitter:
    I’m really really into building anticipation..I always do it and it always pays off…Thanks for your kind words.
    saqib razzaq recently posted..Are You Making These Deadliest Blogging Mistakes?My Profile


  11. Twitter:
    hi Winson Yeung
    exactly! Well, I think most of the author did not reply to comment because they only care about the SEO value from their post and ignore the engagement part with the reader to build a good relationship.
    the above technique is grateful.
    Anil Bhogia recently posted..Hospital Software IndiaMy Profile


  12. Twitter:
    In my next Social media promotion I am going to take care of all these points for sure. As you said knowing your audience is very important else we will keep promoting it where its not going to give any conversion. thanks a lot for these advices.
    Abhishek recently posted..Happy Holi 2013 Facebook Status Messages Orkut ScrapsMy Profile


  13. Twitter:
    I think compelling title and right time to post is really essential to take full benefits of social media marketing. I means you won’t like to share anything when nobody is listening. And after some time your post get down by many other updates.
    Pankaj recently posted..Mobile Recharge Software DevelopersMy Profile

  14. Thanks for the post Winson! Point 2 is definitely something that I can learn from… building anticipation and linking tweets together certainly seems to make sense! Kate
    Kate Brown recently posted..George Clooney Buys a Villa in Marbella: Fancy Being his Neighbour?My Profile


  15. Twitter:
    Very helpful information there, Most people forget that social media content is not content.
    Viren recently posted..Email Marketing To MenMy Profile


  16. Twitter:
    Great Post
    Most of the People Approach it Only for Generating Traffic and Less for Generating Reputation in Blogosphere. I guess this Attitude of Increasing Social Media Followers has Doomed many Good Bloggers
    Ravi recently posted..4 Methods to hack Facebook Account used by HackersMy Profile


  17. Twitter:
    I agree. Social media marketing is a technique. For me I find it a bit difficult because my friends don’t want to see just promotional posts of my business. I have been told I over do it. Thanks for the post I will use some of these tips to try on my own!
    Luis Valaladez recently posted..I Know Nothing About Blogging!My Profile

  18. Knowing your audience is one of the most crucial part on optimizing your social media marketing. You have to target what information they want to know so that you can easily drive their attention to visit your site.

  19. I need to implement some of these strategies. Unfortunately, I sometimes get in a slump because I feel like no one is really looking at my posts even though I have followers. Does anyone else feel like that?
    Genna Weisheit recently posted..10 Ways To Make Extra MoneyMy Profile


  20. Twitter:
    Hi,

    Promoting your site was not so easy to be done, you must be always on way to be inspired on everything you do and be patient.
    Thanks for share with me this informative article!!
    deepak mehra recently posted..University College Management SoftwareMy Profile

  21. I think your advice about creating an element of interaction on your post / tweet is great advice. I like your suggestions of including questions at the end like, “Is there anything we missed?” or “Do you have any more suggestions?” or “Do you agree with us?” I think that is a fantastic way to end it. I will start doing this moving forward.
    Also, I took a look at your blog. Very nice! I left a question for you in the comments section.
    Thank you Winson!
    Sam Martinez recently posted..Hollywood Hills Real Estate is set to go BOOM!My Profile


  22. Twitter:
    I read somewhere that if you want to promote your content on Facebook, the best time is 8 pm. And for Twitter, it is 4 pm.
    Praveen Bhardwaj recently posted..Samsung Galaxy S4: Waving, Tilting, 8 Core Chip and, yes, Eye TrackingMy Profile


  23. Twitter:
    I agree with you about knowing your audience. According to my experience in terms of looking for the right audience on facebook, I tend to look for pages that are similar to my blog. For example if my blog talks about how freelancers can make money online, I will search for the keyword freelancers and facebook will show me pages that share the same keyword. Then I will be posting my blog articles on the facebook freelancers pages therefore leading to more traffic to my blog.
    Wilfred Imbukwa recently posted..Online Success In Creating Quality Blogs For FreelancersMy Profile


  24. Twitter:
    I agree, that making sure posts are always “social” is so important! Wonder why so many still focus on “promoting.” Can’t quite figure this one out. I guess it starts with each one of us ‘doing the right thing.’


  25. Twitter:
    Great work. Nice article
    Harkunwar Singh Kochar recently posted..You Can Customise Your Motorola X Phone According To Your Wish!My Profile

  26. Firstly, i must say thanks to you for sharing nice post as we audience is one of the most a part on optimizing your social media marketing. You need to target whatever shared the information they wanna know about it . so that you can easily handle their attention to visit of your sites. and i must try to your points that How To Polish Your Social Media Marketing Strategy. And i hope we will get positive result ..


  27. Twitter:
    Thanks, Winson. But I want to know whether you have some fast ways to develop your own social audience, such as the third-party tool. Do you have?
    Amily Jones recently posted..Samsung Smartwatch Challenges Apple iWatchMy Profile


  28. Twitter:
    Excellent post ! Good info here! Thanks for sharing. It is hard to keep up with the plethora of changes in social media.Upgrading yourself daily in social media marketing field
    is very essential to today s world. And You did a wonderful task assembling all striking tips about social media marketing.


  29. Twitter:
    It is taking a toll on me to just manage multiple social media profiles. Hiring someone else to do it messes it up and if you do it yourself then have to heavily rely on some tools to make life bit more easier.
    Keral Patel recently posted..The Best Server Options For ColocationMy Profile


  30. Twitter:
    We’ve recently put together a content distribution system which involves taking a piece of content and making it suitable for articles, facebook, tweets, video, podcast etc. This seems to have had a very positive effect in the long term.


  31. Twitter:
    Thank you for sharing your insight. Very good and important information to consider.

  32. I think that people who don’t study their results every week on social media make the biggest mistake – because they don´t see the actual trends.


  33. Twitter:
    this seem like an automated comment… did you even read what I posted?
    Winson Yeung recently posted..Using Google Analytics to Identify Mobile TrendsMy Profile

Speak Your Mind

*

CommentLuv badge
%d bloggers like this: