Want to Know How To Increase Website Ranking Easily? Look to Home First!
Finding a way to increase website ranking is something that a lot of people struggle with and with good reason, most of the information that you will find out there on the web about this subject can be misleading, confusing or just plain wrong.
Lots of guides point out various ways of building backlinks with varying percentages of anchor text, then you have the people who tell you what percentage of your text needs to be your keyword and how many different variations on the keyword you need etc, etc, etc, blah, blah, blah. It’s a headache!
Follow the basics here and you’ll be on your way to ranking.
In this quick guide I’ll try to make things as simple as possible so that anybody reading can get an almost guaranteed top 10 search engine ranking when they make their next few articles.
I’ll come clean right up front, I am going to plug my book at the end of this article but even if it doesn’t interest you, I hope the information here will help you anyway. The biggest part of this whole process will be made easier if you have the information in that book to hand however.
If you have been struggling with ranking, there are 2 areas that I’d like to concentrate on that will help you for sure, namely:
- On page SEO
- Keyword research
Achieving Higher Search Engine Rankings with on Page SEO
1) Linking to a Related Authority
The first thing you can do is link out to an authority on the subject that you are writing about, and yes, it should be a ‘dofollow’ link if you are wondering. Here for example I can take the opportunity to link to this article on Goolge Ranking and Spam which is on Google.com. Note that the link is set to open in a new tab so that you don’t lose the visitor completely if they do decide to click through.
2a) Having Your Target Keyword in the Domain Name
This is of course the main ranking factor behind the concept of EMD (Exact Match Domain) and/or niche sites. While it is not always a factor you can use, it is definitely worth mentioning for those who are in the stage of planning a new site.
2b) Including Your Target Keyword in the URL
This is a factor that you can control on just about every article you write. The best way to achieve this in WordPress is to enter ‘/%postname%/’ into the ‘custom structure’ field on the permalink settings page. Then when you are creating an article, the URL will automatically become whatever your title is. This can be further optimized by clicking the ‘edit’ button next to the permalink when editing if desired.
Note: I don’t recommend changing the permalink structure on an existing site that is already ranking!
3) Include the Keyword in the Title of the Article
This is pretty much self explanatory, what isn’t so obvious however is that you can also use the title to include a longer tail version of your keyword along with something catchy to pull in readers from the SERP’s.
4) Put the Keyword in Your description
I find the best way to do this in WordPress is by using Yoasts WordPress SEO plugin, there are of course other plugins or even themes which can help with this.
Again, bear in mind that you can squeeze in a longer tail version of your keywords along with more catchy wording to pull in the SERP
5) Use H1 (Header 1) Tags around your Keyword
This again is fairly easy to carry out, just be wary of writing exactly the same thing in your articles H1 tags as you did in the title. It looks kinda strange, especially when they are both right at the top of the page one on top of the other.
6) Put Keywords in alt tags of an image
Putting an image in a post makes it look prettier anyway so why not take the opportunity to get your keyword on the page in another form by using the image alt tags? Not only do the search engines take notice of this, you may end up picking up a few extra visitors through Goolge image search.
7) Write Your Keyword Once in Bold and Italics
Once again, this is pretty much self explanatory, I personally like to do the keyword with both bold and italics on time and towards the beginning of the article. Toward the start of the first paragraph is the best option if it will make sense.
8) A related YouTube video
Quite simple, head on over to YouTube and search for a video that is related to what you are talking about and embed it within your post. Make sure that it is helpful and informative for the visitor, they are more likely to stay longer on your page if they watch and Google likes this!
By the way, have you noticed I haven’t mentioned using the meta keywords tag?
How to Get Ranked on Page 1 of Google Using Smart Keyword Research
9) Skilled Keyword Research
This really should be the very first thing you concentrate on, without good keyword research you are really going to struggle no matter how good your on page SEO is. You could fail for many reasons:
- Not many searchers for your chosen keyword
- Keyword is too difficult to rank for
- Building links to get yourself ranked, ends up getting you slapped instead
Big companies with a big budget or huge authority sites will always have a big advantage over us when it comes to ‘head keywords’ like ‘SEO’ or ‘dieting’ etc but there is fortunately a way we can research keywords to see if they will be easy to rank for.
To give you a clue on how to do this, you could choose one of the keywords that you are trying to rank for on one of your own posts and go through the top 10 results in Google to find out if they are doing everything I told you to do above, with your on page SEO.
You might be lucky and find that they are not, doubtful however.
Now next time you are doing research you can go through each of your prospective keywords one by one, trying to find the gems that have not been heavily targeted yet. You have all the information you need to succeed now.
…it is going to take you hours and hours of research every time you need a new keyword for an article.
This is where my new book comes in, it will show you how to get all of that research done in record time using free tools and it also runs you through a live example where you get to see how I increase website ranking to page 1 for a 1300 local US search in a matter of days.
And it will cost you less that a glass of beer, not the crazy amounts these gurus charge you for garbage that doesn’t work!
I hope you found enough value in this article to go and take a look at my new book which is called ‘How to Find Low Competition Long Tail Keywords Using Free Tools’ by yours truly, Chris Naish.
You can find it here:
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No Kindle? No Problem…
You can read Kindle eBooks on PC, Mac, Android, iPhone/iPad and a bunch of other things with the free software that Amazon supplies HERE.
Thanks for reading!