How to Boost Your Email Subscribers Even If You Are A Newbie?

Rahul Kuntala
I write about inbound marketing at Learn Blog Tips. Grab your free copy of "Building Thriving Audience With Content" (Worth $37). Visit my personal blog to know more about me.
Rahul Kuntala

@learnblogtips

A full time blogger. I ♥ helping people to get more productive. I help you do that. YOU IN? http://www.learnblogtips.com
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Rahul Kuntala
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Do you know small design changes can bring you more email subscribers?

No doubt, email subscribers are one of the best assets to grow your online business.

When it comes to increasing the number of email subscribers, you must focus on giving less options.

That’s the ONLY secret to boost your email subscribers.

Because, when you give too many options to the readers.. they likely to choosing nothing!

When you don’t have a focus on your blog homepage or design, you’re not going to get more email subscriptions.

Boost your emails subscribers using following tips

Landing pages are gold

I’ve seen a rapid growth on my blog’s email subscribers after using landing pages. I’m averaging almost 5 to 7 new email subscriptions almost every single day [Monday to Friday].

So landing pages work!

They work because… they’re laser focused pages!

3 reasons to use landing pages to boost your email subscribers

  1. They act as entry points to give more visibility
  2. Landing pages can give better user experience
  3. They improve the conversion rates of your site

So if you want to see a boost in your email subscribers use landing pages. They should be clear, concise and less distracting.

Note: My blog is just 7 month old.. so the average new subscriptions are really great for any new blog.

Provide only one option.. give or leave

Do more with less. Provide less options to the readers.

What do you want from your blog?

Is it getting more Facebook likes, YouTube views or boost in email subscribers?

Play according to the pitch, you’ll get great results then.

If your blog’s primary goal is getting more email subscribers.. give only one option to the readers. Give your email or leave.

It’s as simple as that.

Note: Give a strong reason to the readers to subscribe to your blog. Why should they subscribe? What are the benefits they’re getting after subscribing to you?

Is it a freebie? A video? Or something unique and useful?

Having clear CTA’s can make the difference

Call To Actions (CTA’s) play a vital role when it comes to boost your email subscribers.

Why?

Your readers are looking for what to do after landing on your page.

If you give proper actions, they’ll definitely do it.

There’s no reason for me to subscribe to your blog if you don’t add a specific call to action on your home page.

Offer something to me, if your offer is really interesting, I’ll certainly give my private asset to you: email address.

Social proof can make you stand out from the crowd

Most of the blogs lack this. They don’t provide a social proof to their visitors.

Your readers will trust you if you’ve a social proof.

Have a look at SocialTriggers home page design.

How Derek Halphern is using smart strategies to boost his email subscribers.

Last but not least: give more subscription options

The following are the 5 most visible places on any blog

  1. Above the fold: Sushant is using this concept right now on this blog. This can certainly give more visibility to the visitors. They can’t ignore noticing the above fold. If your offer is killer, you’ll see a boost in email subscribers.
  2. Top of the sidebar: When someone opens your blog post, your readers will first notice this place: top of the sidebar. If your blog has a sidebar (I’m sure most blogs use this), then make use of it by placing an opt-in form over there.
  3. Your About page: If your readers find the content interesting, they’ll likely to read your about us page to know more about you and blog. If you place opt-in forms there with the specific reasons, then they’ll bring you more email subscriptions.
  4. Below each post: One of the best ways to boost your email subscribers from the blog is: placing opt-in forms right under each post. This thing works especially for the scrollers (who skip everything!).
  5. Footer: If you don’t have a footer on your blog, go and create one now. Footer is the most visible places after ‘above the fold’. Try not to clutter your footer by placing alexa widgets PR etc. Use it smartly, focus more on creating sexy ‘email opt-in forms’

In a nutshell:

The best way to boost your email subscribers is this: kill the distractions in your blog design, focus more on creating valuable incentives and grab your readers email addresses in return. 

Comments


  1. Twitter:
    Very informative.I was using mailchimp but i was following any of your advise.

    Let me see what would be the change after using these advises.

    Thank you for creating this post!


  2. Twitter:
    One more thing ! Could you please post screenshot of email subscription are you using !
    Nitin Maurya recently posted..Best Paid Android AppsMy Profile

  3. This is more or less the method that I’m using on my site. We average roughly a %10 conversion for emails. Not bad I think!


  4. Twitter:
    Nice article. I like this because its give me new idea about increase email subscribers for my website. I will try this…
    Thanks.
    Symoon recently posted..How to Make a Blog on BloggerMy Profile

  5. You’ve shared wonderful points here bro!
    Although I’m not a newbie, these are the methods we applied when I started my blog with my partner some few months ago.These techniques really worked.Thanks for sharing it to others
    Tojola Bolaji recently posted..6 Blogging Errors that Can Ruin Your BlogMy Profile


  6. Twitter:
    Nice article Rahul, we use mailchimp for our email’s and are always looking to increase our email subscribers. It is an effective and cheap marketing tool, I like your ideas about the importance of landing pages and calls to action. Will bare this in mind in the future.
    Michael McNeillis recently posted..Keep CalmMy Profile

  7. nyc post…i wanted this post as i am a newbie
    rahul recently posted..Blogging Goals of 2013 to Make More MoneyMy Profile


  8. Twitter:
    I can see landing pages working great if you’re using PPC advertising to drive traffic to a specific URL. But how does this work out with blogs that use SEO to drive search engine traffic to your content?

    In that case, I like the opt in at the end of the post. Use your content to sell the subscriber, then have a call to action for subscribing.
    Brian Rock recently posted..Periodic Table Webquest: Creating a Baby Book or a ScrapbookMy Profile

  9. Thanks I hope it Will help i just Created my website Did’nt even Do The email susbscription
    Corey recently posted..How to Change The Color Folders in windowsMy Profile


  10. Twitter:
    Good topic Rahul,

    It’s important to focus on building your email list but not to the point that the only thing you have on your home page is an email form.

    I’m seeing a trend of this by affiliate newbs and this is a mistake.

    For long term success build authority blogs that have real use.
    Darnell Jackson recently posted..3 ways your blog can exploit the 2013 Oscar NominationsMy Profile


  11. Twitter:
    Well Rahul,
    Thank you for sharing this post. As you know I have a tech blog, do you think it would be of any benefit to build email list?
    I am interested to enter into affiliate marketing , can you tell me how many subscribers can i get in one year?
    Sanjib
    Sanjib Saha recently posted..iPhone 5 vs. Samsung Galaxy S4 (Rumored): New Year SpecialMy Profile


  12. Twitter:
    Nice article Rahul. e-mail subscriptions are really important to increase traffic and you have provided great tips. But i would like to question one thing most of the people say that e-mail marketing is outdated because of Social Networking while some say that its still best , what do you think is more important/
    Ravi recently posted..4 Security Apps for every Mobile Platform to Secure Mobile and it’s ContentsMy Profile


  13. Twitter:
    I’m planning on making a landing page in the future
    Jade recently posted..Verbling reviewMy Profile


  14. Twitter:
    I’m trying to do this… tks for sharing!
    Dani Fuller recently posted..10 melhores aplicativos Android em 2012My Profile


  15. Twitter:
    Hi Rahul,
    You’re right! More subscription options can expose the option of subscription to the visitors easily and thus we can earn more number of subscribers. Moreover, the socializing lets us get more fans who are loyal readers in fact.
    Ajay recently posted..How To Increase Internet Speed On Google Chrome?My Profile


  16. Twitter:
    Hello Rahul,
    Thank you for the informative article. My blog is just a couple of months old and I’m struggling to get subscribers. I’m focusing on content now and social networking. I will have to work on a landing page. Thanks for the information. Best wishes.
    Rich Donahue recently posted..Juice Cleansing That Works Part II: The 24 Hour Juice FastMy Profile


  17. Twitter:
    I have not done the email subscription yet because do not know how to make it running well, this post definitely gives some good hints. Thanks for sharing.
    Mark recently posted..How to Delete / Uninstall/ Remove Java for Mac, Windows 7, Vista, XPMy Profile

  18. Hi Rahul.
    I have new blog about chemistry. For the subscriber, I have a little problem, it is because my visitor is still low. Maybe I must generate the traffic first then increase the subscriber.
    Am I right?
    Ilmu Kimia recently posted..Kurva TitrasiMy Profile


  19. Twitter:
    Hello Rahul,Thank you for the informative article. Thanks for the information. Best wishes

  20. Thanks for informative post, I am new to blogging and dont know much about email subscription. But now I got it. I will try the methods told by you to implement.

  21. “Give your email or leave.”

    Does that actually work without backlash? I assume you still provide some sort of content for free to get them hooked before pushing for the email address?
    Kevin recently posted..Great Fish For Your First Freshwater AqauriumMy Profile

  22. Great article. Email subscription will surely help readers to get update on our blog.
    qadar recently posted..Cash Out RefinanceMy Profile


  23. Twitter:
    Nice tutorial, thanks for your effort. I will need some email subscription when I create my free ebook about learning money on forex market. To give my readers present for subscription.
    Pawel recently posted..The Currency At Forex MarketMy Profile


  24. Twitter:
    You made some very good points here Rahul! Each one of them are helpful and effective, especially the Call to Action points. I really prefer AWeber over the others but probably because I have the most experience with them. I have saved the link to the WP Subscribers plug-in and will give it some thought.

    I think it might work well with my blog. Should I use this plug-in and get rid of my Feedburner sign up form? What do you think? Your subscribers form looks pretty decent and I think that always helps too. Keep up the good work and best of luck with your new blog.

    Derek
    Derek Bowman recently posted..JustBeenPaid ReviewMy Profile


  25. Twitter:
    Hey Rahul,

    Very useful tips, Having call to action and placing your opt-in form at correct place generally works great. Plus you should tell your visitors what they’re going to receive after the subscription, so that they won’t be confused.
    Pankaj recently posted..Mobile Recharge SoftwareMy Profile

  26. 3 reasons to use landing pages to boost your email subscribers

    They act as entry points to give more visibility
    Landing pages can give better user experience
    They improve the conversion rates of your site

    Excuse me, I didn’t really understand how landing page affects on subscribers quantity. Can anyone explain me?
    Dan recently posted..V.6.1.2 WorksForWeb Classified Software Is Now ReleasedMy Profile

  27. You missed out a big one here, perhaps the biggest reason you can give people to subscribe to you: valuable, excellent content! Good content is the best incentive you can give people so that they subscribe to you.

    If the content on a website/blog that I land on/stumble upon is good, and I find it to be well-written, up-to-date, valuable and relevant to my interests, I will make sure that I subscribe to the blog before I leave the page.
    KevinR recently posted..A Checklist of Things to Do Before Publishing a PostMy Profile


  28. Twitter:
    It seems I have underestimated using e-mail subscriptions in blogging. I think I’ll find a way to have my visitors subscribe to my blog to have the upper hand against competition.
    Thanks for the article. It was an interesting read.
    Alanna recently posted..How to Use Perfume ProperlyMy Profile


  29. Twitter:
    We tried mail chimp but just ran into too many issues with our OWN client list that we collected. Do you have other mail advertising clients you might suggest?
    Andrea recently posted..CES 2013 Part 1My Profile


  30. Twitter:
    All good points, Rahul.
    I went to your site actually and was greeted by the Welcome Gate. Personally, in my opinion anyway, that’s a real turn-off as the first thing to be presented when I click a link expecting to be able to browse information related to my search.

    I’m cool with pop-ups where I can see there’s information behind it and typically click close if I’m still uncertain whether I wish to sign up. A Welcome Gate, for me anyway, is a red-flag to move on. Just saying.
    Martin Cooney recently posted..Opt-In Plugin That Will Literally Blow Your Socks Off!My Profile

  31. Give your email id or leave. Wouldn’t this be rude to our readers? I won’t agree on that point.
    Pop ups are fine even though they are irritating.
    Afterall, if they like the blog, they will subscribe. If they don’t they won’t.
    They are not reading for us.


  32. Twitter:
    Provide the less options. That was most impressive thing to me. Rahul, I have read your posts on many blogs and always felt pretty satisfied after I’m done reading. Thank for this wonderful post.
    Saqib Razzaq recently posted..9 Tips For Highly Affective Blog Commenting CampaignsMy Profile


  33. Twitter:
    As a new blogger who is still just building credibility on his site i have not yet had time to create an eBook as i have not got enough articles yet, i was wondering if i can however start using free eBooks to entice my current visitors or is that a reputation killer?
    Silas recently posted..How to name your blogMy Profile

  34. Nice tips. i’ll use these in some of my sites.
    arnelsr recently posted..Paris CatacombsMy Profile


  35. Twitter:
    Great post. I will try this
    Thank you
    andrey recently posted..[Movie] Stand Up Guys 2012 DVDSCR XviDMy Profile

  36. Its finally beginning to make sense to me! I have been struggling for a while now to increase my email subscribers. I’m not sure of the ‘give or leave’ technique but i will give it a go and see if i see any change. Many thanks


  37. Twitter:
    Excellent tips here. The thing I lack on is list building. I simply do not have the time as of now, but it seems it is growing as a necessity every day.
    Justin Musiker recently posted..Do Backlinks Have To Be From A Relevant SiteMy Profile


  38. Twitter:
    i also lack of mailing list as i do not pay much attention to the landing pages
    but will surely optimize for that
    HAMID ROSHAAN TAHIR recently posted..Guest Blogging Tips: How to Get Your Post AcceptedMy Profile

  39. This is some very interesting material. I find images and ALT text to be very big things in promoting your blog. Also, keeping your topics recent is a big plus.
    Mario Smith recently posted..Are Apple Products Worth Their Price Point? Looks Do Matter.My Profile

  40. Nice post Rahul.Email marketing is the cornerstone of a solid Internet marketing strategy. Building your own list is far more effective and less risky than renting or purchasing third party email lists.

    Double opt-in is safest to avoid potential issues with CAN-SPAM. Less is more on email opt-in forms. Best to use just name, email or just email to increase your conversion/email capture rate. Thanks for sharing.
    Rick Noel recently posted..Stodgy Email Marketing Stomps Social for B2B Priorities, ROIMy Profile


  41. Twitter:
    Provide only one option is a great advise. It’s clear and simple to show what we want exactly. To readers it’s an easy to follow, just take it or leave. Nothing complicated. Good information Rahul!


  42. Twitter:
    These are the great tips for newbies. Thanks for sharing these tips.


  43. Twitter:
    Awesome Article Rahul ! Thanks For sharing,
    Sorry for the Above comment.
    Salman Ahmad recently posted..The Android History {Infographic}My Profile

  44. Nice article …i wanted this post as i am a newbie. I like this because its give me new idea about increase email subscribers for my website. I will try this…Thank you for the informative article.
    Rahul recently posted..Parineeti Chopra New And Latest Pics After Weight LossMy Profile


  45. Twitter:
    Thanks for sharing this this tip rahul! think you have spent a lot of time on doing research to write this useful tips for us. I really appreciate it.
    Ruchika recently posted..Tea Board of India Assam, Recruitment for Various postsMy Profile


  46. Twitter:
    Hey Rahul,

    Superb post mate. I am reading your blog LBT from starting days and i can observe improvement in your blog.

    It is quite interesting and beneficial to read your content. Email Marketing is really one of the best practices to make huge money.

    I am going to change things as per your tips on my blog.

    Thanks mate :)
    Mohd Aktar recently posted..FaceTime – Alternative to skypeMy Profile


  47. Twitter:
    Thanks article I think it is very useful.I have my own blog, as well as blog about When do pregnant women start showing.
    if You are interested to try it. ^__^
    Sarah Bender recently posted..When do pregnant women start showing – When women pregnant vegetarians Foods is EssentialMy Profile


  48. Twitter:
    Nice tips Rahul ! I will make sure to include your advice on placing the opt in forms at various places.
    Salman recently posted..HTC 8S ReviewMy Profile


  49. Twitter:
    Sometimes we thing we’ve got everything done, meanwhile it’s possible we have missed out one little important detail.

    A post like this is like a push button for us to go have another look at our blogs and see if we have everything in place. Thanks for this comprehensive post Rahul.


  50. Twitter:
    I would love to try these email subsciption tips from you!! thanks!
    yash recently posted..How To | Try Facebook Graph Search before anybody else doesMy Profile


  51. Twitter:
    Sometimes you work really hard on the web design such as the landing, but it’s important to have interesting content


  52. Twitter:
    Landing pages is a very good idea and yes I am going to use it :) :) :)

    Thanks
    Mohit Rajwani recently posted..Best PS3 Games Of 2012My Profile

  53. I had a landing page set up for adwords. I was giving out free stuff in exchange for an email address, as you do. I got my campaigns rejected because you can’t ask for an email and then give them something for free. It really made me angry, but I understand that.
    Adam recently posted..What Attracts WomenMy Profile

  54. I recently added e-mail subscribers widget in my website and you have give me valuable tips for a new blogger like me. I thanks you for this.
    amarinder recently posted..Physical Therapist Assistant-job description, salary, careerMy Profile


  55. Twitter:
    Some really nice tips for bloggers like me.
    I do believe that placement of Opt-in matters.
    Creating a nice landing page with a freebie for email work 100%!


  56. Twitter:
    I am planning to add a widget for subscribers. Looking forward to implement the tips you have provided!! Thanks Rahul
    Rohan Advani recently posted..Top 10 Cars to look for in 2013My Profile

  57. Good Post Rahul, as always,
    Thanks for the tips it will really help me. I am planning to create an eBook to boost the subscribers now as it is the best way to increase subscribers rapidly.
    Anurag recently posted..SEO Tips For Beginners – Kickstart Your Search Engine Traffic NOWMy Profile


  58. Twitter:
    this one will actually gonna help ! and i thnk it have even done it by thetime im typing as i can see the numbers change in hours !! :)
    harshi recently posted..How to Host a Webserver from Home PC for your WebsiteMy Profile


  59. Twitter:
    Hi Rahul,

    Awesome tips on emails list, this is the one thing that I just do not do, as I do not have the time in the day to collect or manage a list, but it seems that so many people are doing it, not sure why…
    Justin Musiker recently posted..Free SEO For A Lucky Few To Start Off The New YearMy Profile


  60. Twitter:
    Great post, Email marketing is one of the best ways to turn one visitor into multiple.

    Sending your list relative products to the niche they’re interested in is a great way to get return traffic.

    If you want more free website traffic and tips check out my blog, Show luv :)
    Joshua recently posted..1.5 Million Website ViewsMy Profile


  61. Twitter:
    hello rahul
    nice list of factors which affect the subscription rate. i was using mailchimp on my old blog and i try to create simple forms.
    prabhat recently posted..Best Android Phones Under 10000 Rs in IndiaMy Profile


  62. Twitter:
    Great info and the punch line is give or leave …very impressive one.
    Rohan Mod recently posted..High CPC KeywordsMy Profile


  63. Twitter:
    I personally don’t believe in email subscribers. I believe more in organic traffic, which stays long. Anyway like your idea about the importance of landing pages. Thanks.
    Pranjal Borah recently posted..20 High PR Blog Directories To Submit Your BlogMy Profile


  64. Twitter:
    Which mailing list provider do you think is the best? I was just searching Mailchimp and Aweber for my new blog when I found out your article.
    Chetan recently posted..Dreamhost Discount Coupon For 50% OffMy Profile


  65. Twitter:
    thanks for this post, i will surely try it out on my blog to increase the number of subscriber as this will increase my traffic thanks


  66. Twitter:
    This is really great tips for increasing email subscribers even if we are newbie. Thanks for sharing these tips.
    Prakash recently posted..Hike Messenger Download for Symbian, Android, PC, iPhone, BlackberryMy Profile


  67. Twitter:
    Great tips rahul..
    These are really seems very effective. I will goes to apply them for increasing my email subscriptions.Thanks for sharing this nice post wit us .
    Mahendra recently posted..List of best torrent sites for movie downloadMy Profile

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