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Latest posts by Rahul Kuntala (see all)
- How to Boost Your Email Subscribers Even If You Are A Newbie? - January 12, 2013
- How to Find and Sell Your Unique Selling Proposition? - December 15, 2012
- 3 Surefire Ways to Succeed In Blogging When You Don’t Have Online Reputation Before - October 9, 2012
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USP – Unique Selling Proposition a.k.a. “unique selling point”
Here’s the simple definition of USP.
Why should I buy from you instead of others?
Or Why should I read your blog instead of others?
Question seems to be very simple.. but the answer is definitely not.
Your blogging success depends on how you define your USP, how you stand out from the remaining crowd.
Interested in finding and selling your USP?
Lets jump into the details then..
Provide benefits
Not features.
For example,
You can make more sells when you’re providing your readers/customers with attractive benefits. They’ll love to buy the stuff from you if they’ve something value in it or when you’re giving at least ONE extra feature from other competitors, they’ll buy your products.
First step is to finding your own USP.
But how can you do that?
Here’s a simple strategy you can use.. find the holes in your competitors blogs. This step will be hard especially when you’re new to online business. Even if you’re a pro online marketer, finding holes is not an easy task.
Don’t give up. Analyze what other sites in your niche are missing? Finding and filling the holes in your niche is the FIRST step to your online success.
Great example is: When Darren Rowse launched problogger.net in 2002, blogosphere is not so much crowded as it is now. His blog was the ONLY best resource to learn blogging for all the bloggers.
In 2005, when Brian Clark launched Copyblogger with the unique concept called ‘copywriting’, he absolutely stunned everyone. Darren Rowse was only talking about ‘how to blog’ till then, Brian Clark focused on ‘how to write’ instead of rehashing the contents like ‘how to blog’. His USP was to attract everyone with ‘copywriting skills’.
Now… copyblogger is one of the biggest resources for bloggers, writers and online marketers. That’s the POWER of having a USP.
So first find out the holes in your niche, fill them on your blog. Very soon you’ll attract more people to read your blog. Once you’ve the potential readers, it’ll be a breeze for you to sell your products 
Use compelling words to attract
Shorter sentences deliver clear messages.
Attract your readers or buyers with compelling words. You need to write effectively to grab their attention.
More importantly you must grab others attention within seconds. Because most online readers/surfers have less attention spans. So you need to convey your USP within seconds with your words. That’s how you can convert readers into buyers or visitors into email subscribers.
Pro tip: Use a landing page to sell your products on collect email leads. Why?
Landing pages are the best way to quickly grab someone’s attention. They’ve ONLY a single purpose. Give only two options to them in your landing pages. Buy or leave.
Your copy should be as tight as possible. Edit the unwanted words ruthlessly. It should be concise and compelling so that no one can easily leave your USP without taking some action.
Now optimize it for the search engines
You’ve done the two parts. One is you’ve provided the benefits including finding & filling the holes in your niche and the other is you’ve attracted others with compelling words.
The final step is to optimize your contents for the search engines.
Why?
You need to have more online visibility to get more leads, subscribers or money.
So the best way to do that is to drive quality traffic from search engines. So you must focus on optimizing your copy for the search engines to get long lasting search results for the desired keywords.
The best tip I can give you here is: don’t keyword stuff your contents by using the tools like SEOPressor, EasyWPSEO etc.
Instead, focus on finding your ‘best keyword phrase’ and use it only ONCE in your copy.
Then..
Use the relevant keyword phrases, get the links from other sites by doing guest blogging or other methods.
Search engines will give you BEST results when others are linking to you for the specific keywords. This is the KEY to bring long lasting search traffic, not keyword stuffing.
In a nutshell:
- Find and fill the holes in your niche (unique selling proposition is very essential for you to stand out)
- Write engaging content and
- Optimize your content for better online visibility
Share your views on unique selling proposition.. I’d be glad to respond to everyone in the comments.
I love you rahul, Sorry! I love your writing style rahul bro. I’m very happy to see your second guest post on Commentluv blog
I’m regular reader of comluv and wanna read more posts from rahul in coming weeks.
Sai recently posted..How to Quickly Make Money Online with Website Flipping?
Twitter: learnblogtips
I love you too Sai, sorry! I love your comments on my blog posts
Glad you’re reading Comment Luv blog regularly, I’d be glad to see more comments from you.
Keep in touch, bud!
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Twitter: Martin_Cooney
Well, I’m a little freaked out by all this male loving, Rahul but if you guys are good with it, then it’s fine by me.
Just wanted to say that this is a refreshing and unique post. From memory, the first one on ComLuv on USP.
Though, should the USP also be rolled into your tagline as well as meta descriptions as well, you think?
Martin Cooney recently posted..Advertising On Your Website – Easy and Automated
Hi Rahul
I like your point that write something unique from others,because readers want some thing new&informative.So you should write unique and informative content.
Another way for getting their attention is Social media.Through it you can come more closer to your audience and came to know their opinion and what they wani in your post?.This will help you in creating a great post for your audience
Thanks for sharing these useful tip.
Ali zia recently posted..How right priority affects the rate of success
Twitter: learnblogtips
Hi Zia,
Being unique to stand out from the crowd is indeed a great USP, you only need to strive hard to make your writing unique. Use short paragraphs if everyone’s using long blocks of text in your niche, create videos, if everyone else is creating only textual content.
All the best
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Twitter: ShynessCure
Finding the holes in your niche to fill them in sounds like an awesome tactic, Rahul!
I believe one efficient way to do this would be to listen to other blogs’ readers opinions and complaints, or even requests. Then you can deliver that content before others do, and will attract those readers.
Feedback is so underestimated by many bloggers these days, when it’s the most important thing of all!
After all, if you want to sell something, you need buyers. In this case, readers are your buyers. Why not listen to them, why not let them improve your business?
Thanks for the inspiration!
Andrew M. recently posted..14 Reasons You Always Give Up New Year Resolutions
Twitter: learnblogtips
Hey Andrew,
Glad to see you around here. Yea, one needs to find out their readers’ frustrations and problems to fill the holes in their blogging niches.
Just by rehashing what all others are saying WILL never bring you online success. You need to distinguish yourself from others.
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Twitter: googlai
Hi Rahul ! Thank you for sharing concise and excellent ideas to transform from a visitor to a customers. It will really helpful to monetize the traffics. SWOT analysis is always important for the marketing of your blog topics and you have to know the weaks section under your niche blogs. Need to catchup the weak points of a competitors. Thank you again for sharing your ideas in this competitive blogging earth.
Twitter: freedommmc
Good post Rahul,
A good activity to practice building your selling proposition is to watch those infomercials on television.
The way the salesmen break down the offer into key sections is what’s important.
It’s also hilarious. Especially when they show the OLD way people used to do things. LOL
Hi Rahul,
Nice post! I was so impressed not only because of your impeccable writing skills but how you come up with your ideas as well. I hope that you continue providing us useful articles like this. Thanks!
adrian mendoza recently posted..Marvel Galactic Guardians HeroClix
Twitter: primejuicers
Hi Rahul,
Nicely written. You make very interesting points in your article and they all have great benefit. I am new to blogging, so thank you. I’ll take and use what you point out here. I’m still a little unsure of how to utilize a landing page, but your comments gave me a great idea. I’ll investigate. Thanks and Happy Holidays!
Rich Donahue recently posted..Juice Diet & Protein | Will I Get Enough Protein?
I have always admired your work rahul
,your writing style is simple to understand and is interesting to read 
.
abhishek recently posted..Copying In Blogging World Is An Art
very nice tips about increase the sells of our products thanks rhaul…
Rahul recently posted..Make money from Paid Surveys
Twitter: TechAndTeaching
Good tips. I kind of used the hole strategy when I developed The thought process for my ed tech blog. Everybody writes about resources and news. No one writes about the research behind ed tech. A weekly spotlight of peer reviewed research delivers something that few/no other blogs in the niche do.
Brian Rock recently posted..A New Line of Research: Chromebooks vs Galaxy Tabs
Twitter: learnblogtips
Wow, I’m glad that you’re already into the process.
Please let me know about ed tech blog here Brian, if you want let others know about it. And try to spread the word with the influencers in your niche to make your ideas go viral.
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Twitter: zaccshegzy
Really interesting tips, but are you sure all these holes are not yet filled? With millions of bloggers out there.
Social Lifestyle recently posted..Gold Karat, Gold Filled, Gold Plated and Vermeil
Twitter: learnblogtips
Great question.
90% of the bloggers rehash what others are saying on their niches. So, you have more chances to stand out from the crowd if you work on finding ‘unique perspectives in your niche’.
For example, in SEO/SEM niche, everyone talks about “SEO blog tips”, but almost no one talks about how to get traffic from the search engines without optimizing their posts.
I hope you got my points!
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Twitter: zaccshegzy
Ok, I got your point, got to work on that, thanks.
Zac recently posted..Gold Karat, Gold Filled, Gold Plated and Vermeil
It’s brilian idea Rahul. To attract many buyer we should do various interesting way to win the competition and master the niche.
julidarmaputra recently posted..The Relationship Between Angina And Blood Pressure
thanks rahul! this is great tips. and the most important for all is never give up to reach your goal and be patient. cauze “rome wasnt build in a day”
Twitter: seewhatyouneed
Hi Rahul,
The simplest thing a blogger can do to grab their USP is by being themselves every time delivering blog content. Every one voice should be different though they’ll talk on the same topics (or to some extend, same niche)
Okto recently posted..Why does YouTube Matters?
Twitter: learnblogtips
Hey Okto,
Yea, creating great blog contents is a great USP for any blogger to quickly create impact on others.
Agree with your points, thanks for stopping by!
Rahul Kuntala recently posted..6 Little-Known Ways to Overcome Procrastination As A Blogger
Another good post by Rahul. The idea of finding holes in competitor’s website is great and i will surely implement this.
Twitter: @seoagencysyd
Good post Rahul, USP has to be short and sweet, so much competition out there these days that you only have 30 seconds to attract and get the attention of your visitor, offer them something, tell them what you do (in very few words) and then provide value once you have them interested.
Twitter: OddRandomThots
Some excellent points Rahul. We’ve all heard it over and over again that content is king. But I truly believe it, the best thing a site owner can do is produce fresh engaging content that you can’t find everywhere else. If you’re producing the same articles that everyone else is, chances are there’s a bigger and badder site out there that people will read them on.
A lot of people probably think, well, I’m not actually selling a product, but your brand is your product. If nothing else you have to sell your articles and website to future subscribers or followers.
The thing I’ve found most discouraging is the time it takes to see results of your hard work. Sometimes it’s hard to know what is actually working and what isn’t because the subtle changes we make will never have immediate results, they take time to surface.
Robert recently posted..Blogging, Working Toward the American Dream
Bro, good points but i still have some bitter thoughts like using EasyWPSEO is stuffing the keywords. I am using EasyWPSEO from the few days back and i observed it is not stuffing the keywords. It’s properly optimizing the ON-Page SEO. It works for me.
Anyhow, thanks for the good post and make me thinkable about USP.
Bal Krishna recently posted..SRMEE 2013 Entrance Examination Time Table & Date Sheet
Twitter: george_defo
Hey Rahul this is a good idea but darren rowse came up with the niche of making money blogging which not many people were doing at that time , tha twas his usp
george mathew recently posted..Mailchimp vs Aweber- Which is just the best email newsletter service for you?
Twitter: dennisknows
I was just talking with another successful internet marketer and he was telling me how important a USP is. How can you sell if you don’t know who you’re selling to? LOL..
Also have to realize that you can’t sell to everyone. Have to find that unique group of people and sell to them….
Dennis Marshall recently posted..Tips To Effectively Use Internet Marketing For Your Business
Unique Selling Proposition is one of the cornerstones of modern marketing – online and off. A a blogger or a website-owner, a USP is essential because there is a LOT of competition, and you need to stand up and above the crowd in order to be noticed. Otherwise, you’re just another fish in the pond! Thanks for these insightful tips Rahul!
Jeff recently posted..Social Media Secrets to Success for Bloggers
Many new copywriters find himself going under and this tangent and going off-topic. This distracts the prospect, and it lowers conversion rates. What I like to do is to start talking about my product, then I\’ll rephrase it into a new and much detailed way, that way the customer knows what he\’s getting into.
This is all very sound advice. Much of which I will take with me. My pitch may need a little work, but hey there’s only room for improvement.
mario smith recently posted..IPad Mini 2nd Gen Rumors Begin Stirring Up
Twitter: geekblogtips
Hi Rahul,
You are writing Awesome, writing SEO friendly article is quite tuff task but optimizing your article is quite easy, because we can replace the words as per our needs or Search engines, but if we try to write with those words they took lots of valuable time.
Nice Share…
Nishant Srivastava recently posted..FREE is Awesome you should Apply it on Your Blog
Twitter: myDCAreaHomes
Hi Rahul,
Man, great blog. We started our USP in our real estate business 2 years ago, and our business have doubled 2x since.
Hi Rahul,
Once you’ve picked your USP it’s time to share it with your prospects. If you use Powerpoint slides in your presentation, add a tagline about your USP and include it on at least the first and last slides. Add the same tagline to your email signature and (if you use them) social media marketing accounts. And work your USP prominently into both your cold call patter and your main sales pitch.
Regards
Sara
sara recently posted..The Mens Linen Suits Have Made Men Become Fashionable
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Excellent tips on improving a website or even makign the sale over the phone to a prospective customer. I just redid the homepage on my website today with this in mind.
Jared Adams recently posted..How to Get a Confession Thrown Out of Court
Wow, I never thought about really analyzing your competitors blogs and trying to find holes in their websites but it does make a lot of sense. I also like the tip in writing in shorter sentences. It makes sense nowadays when people are in such a hurry. Thanks for the great article!
Good post & good idea Rahul,
Being unique to stand out from the crowd is indeed a great USP, be different to beat our competitors…
Nice Share
megah indra recently posted..Sukses Menjalani MLM Online Plus Offline Bersama d’BC Network (2)
Twitter: Techblowup
Yes it ‘s a great idea to sell our unique proposition. For showing our talent it is a good idea I think. Thanks for sharing this.
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Twitter: mchhimwal
Hello Rahul
The question you asked in the beginning of post are really matters a lot. Finding the answers for these questions is the solution of the problem. Very nice article.Thanks for sharing it.
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