USP – Unique Selling Proposition a.k.a. “unique selling point”
Here’s the simple definition of USP.
Why should I buy from you instead of others?
Or Why should I read your blog instead of others?
Question seems to be very simple.. but the answer is definitely not.
Your blogging success depends on how you define your USP, how you stand out from the remaining crowd.
Interested in finding and selling your USP?
Lets jump into the details then..
You can make more sells when you’re providing your readers/customers with attractive benefits. They’ll love to buy the stuff from you if they’ve something value in it or when you’re giving at least ONE extra feature from other competitors, they’ll buy your products.
First step is to finding your own USP.
But how can you do that?
Here’s a simple strategy you can use.. find the holes in your competitors blogs. This step will be hard especially when you’re new to online business. Even if you’re a pro online marketer, finding holes is not an easy task.
Don’t give up. Analyze what other sites in your niche are missing? Finding and filling the holes in your niche is the FIRST step to your online success.
Great example is: When Darren Rowse launched problogger.net in 2002, blogosphere is not so much crowded as it is now. His blog was the ONLY best resource to learn blogging for all the bloggers.
In 2005, when Brian Clark launched Copyblogger with the unique concept called ‘copywriting’, he absolutely stunned everyone. Darren Rowse was only talking about ‘how to blog’ till then, Brian Clark focused on ‘how to write’ instead of rehashing the contents like ‘how to blog’. His USP was to attract everyone with ‘copywriting skills’.
Now… copyblogger is one of the biggest resources for bloggers, writers and online marketers. That’s the POWER of having a USP.
So first find out the holes in your niche, fill them on your blog. Very soon you’ll attract more people to read your blog. Once you’ve the potential readers, it’ll be a breeze for you to sell your products