Latest posts by Sanjeev (see all)
- Do you have a Guest Posting Strategy? - March 17, 2012
- Are You Using Smartphones to its Potential - October 29, 2011
- 5 Changes to Reduce Bounce Rate by 50% - September 11, 2011
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Guest Coming to your Blogs
Do you do planning for your online business or promotion of your blog through Guest Posting?
Strategy planning for your blog can be a competitive advantage in the current online world. If you are not doing that then you can be left behind by your competitors.
Everything which you do online to mark your presence felt, should be done with a proper planning.
Guest posting is one of the good ways to get free traffic and good quality backlinks, but does that mean you should spend your precious time in creating guest posts and send them to all the blogs?
No, it should be a planned effort and you should have a proper strategy for that.
Create a schedule for Guest Posting
We always have a schedule for posting on our blog, but most people do guest posting in their extra time. It should also be included in the posting schedule and you should keep some time for this.
My preference is having at least 1 guest post per week which makes it 4 in a month, but it can also depend on the posting frequency of your blog. If you post less frequently you can choose some other frequency.
The main idea is you should have some time spare for it, so that it can become a routine activity.
Find a Blog for Sending Guest Post
Once you have created a schedule and are creating guest posts then next step is to find out which blogs you are going to send your post to.
You will always find many choices in your niche, but you need to decide which ones you are going to use. There can be many parameters to decide and here are few of those which I look for:
PR Rank
You should be looking for PR rank or other similar ranks for the blog. You should not only look for main page rank, should also look what ranking their internal pages get. Your post will eventually become an internal page of that blog and will give a backlink to your blog.
PR for blogs main page and internal page are different, like Problogger is a PR6 blog but the guest posts goes to PR4. So my last guest post on Problogger is a PR4 page and I have got a link from that page not a PR6 page.
Users Interactions
User interaction is another important factor, which you should look. Number of comments per post and traffic for that blog is a good indication.
You can look for some guest posts on that blog and check how many comments they get. You want some traffic back to your blog and one of the parameter to guess that is user interaction.
The more interaction your post will get on host blog, more chances are there that readers will check your blog.
Post Availability on Front Page
Another important factor is how long your post will be available on the home page of the host blog. Remember only the timing is not important, you need to include the amount of traffic also.
So if a blog gives you a week on the home page with huge traffic than it is better than a blog which gives you a month with low traffic.
So my formula for putting blogs in priority list is: Time on home page * Amount of traffic
Intention is to show your post to more readers and get more exposure.
Track Your Guest Post
Yes, you also need to track your guest post. You include backlinks in your guest post and you need to track how much traffic you got from that host blog.
An easy way is to use source tag in your link, which can help you generate a report in your Google Analytics account. It’s an easy way to see how much traffic you are actually getting from that post.
You need to add ?utm_src tag to your links to make them visible in Google Analytics. If you want to create links with source you can check this link creation tool from Google.
So What else are you doing for your guest posts?
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Twitter: aidacarbone
Hello Sanjeev
You are right, many people don’t get the actual importance of quality backlinks which are provided from quest posting and this is the reason why they don’t spend more time on that.It’s very essential for a blog’s success and sustainability.I found also very interesting the details about the page rank of each web page.Thanks for sharing.
Sara recently posted..Wood Arbors
Twitter: makewebworld
Yes I agree, Guest posting is one of the best way to generate quality backlinks but it’s one of the least use methods.
PR is really important, I have seen many sites which has a good home page PR but their internal page does not rank well because it’s not being promoted correctly, we should avoid those sites.
Guest Posting has become one of my favourite link building activities of late, not only does it provide you with the quality links that you website so desperately needs, it also promotes ethical link building and engages users from similar websites resulting in traffic as well!
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Twitter: makewebworld
Yes, as long as we respect comment policy on the blog and add something useful its a great way. Getting traffic is an additional benefit.
Sanjeev recently posted..5 Movie Quotes That Will Improve Your Business
Yep, until reading this post, I’d not never thought that we need a strategy about “Guest Post” thanks for your suggestion, nice guide.
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Twitter: makewebworld
Thanks Trung for liking the post. By creating a strategy we can be more consistent in achieving our targets.
Sanjeev recently posted..Blogger Relations: Learn how to work with other bloggers in Future of Publishing!
Twitter: esther96
I probably won’t be able to track the traffic, but yes, I agree with all that you’ve said. It’s a great idea to have a schedule so you know exactly what you’re doing when. Life on the Internet can be very distracting, and the more you plan your day, the better.
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Twitter: makewebworld
Yes, the more we plan, we can become organised and accomplish. Are you not using Google Analytics for your blog? For tracking you just need to add the tag and rest is done by GA.
Sanjeev recently posted..WordPress Installation and Maintenance Services on Makewebworld
Twitter: zindadilpakistan
I’ve been reading on Guest Post Strategy for past few days and have enabled this feature on my blog. All guest posts on blog are moderated, once I approve a post on then it gets published. I’ve been hesitant to publish the posts that don’t come under my Niche. Any suggestions please?
zindadilpakistan recently posted..Plight of Women in Pakistan’s Largest Province Baluchistan
Twitter: makewebworld
You should not go out of your niche, I also accept guest post but I approve and publish them. Keeping it on same niche helps your readers, they will get what they accept.
My strategy is to put a page on my site or niche site to allow guest posters to contact me via email. I also go on Bloogerlinkup to request guest posts. This has been very crucial for me!
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Twitter: makewebworld
Bloggerlinkup is something new for me, I am using Myblogguest sometime, I will try that.
Twitter: abhishek611991
Well,guest blogging is really important if you want to make your blog known to everyone
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Twitter: makewebworld
Thanks Abhishek, I have used Guest posting to a good extent for Makewebworld and yes it does return good results.
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Twitter: TheMainlandBlog
For me, I run a humor blog and have had a hard time trying to find good blogs to try and write guest posts for. My site is PR3 and most places I’ve looked at or have been asked to write for are PR0 or PR1, so not sure it makes sense in that case. Then again, some exposure is better than no exposure.
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Twitter: makewebworld
Sometimes its hard to find a good blog in your niche, but this opens up another opportunity..Do you accept guest posts on your blog because in this case your blog can be a good host in your niche…
I have 2 blogs and I really dont know how to find someone for guest post. I have tried but most of the time I get irelevant content
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Twitter: makewebworld
You want to guest post on other blog or want others to guest post on your blog? if its later than the best way to create a invitation page or contacting some bloggers from same niche…
Sanjeev recently posted..Help! My Blogging Muses Have Escaped
Guest posting is a great way to build quality backlinks. I don’t personally have a guest posting strategy. I have always wanted to have a strategy like you mentioned. I should work on it. One should do guest posts on do follow blogs with a reasonable page rank.
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Twitter: makewebworld
Yes, PR helps but its loosing its importance…but it is still a good indication that the post are getting promoted and we should send guest post.
Sanjeev recently posted..When Is the Right Time to Show a Popups?
Twitter: jenniferdrai
Thank you for sharing the great insight Sanjeev. I especially agree with you on creating a schedule for posting guest articles. 1 posting per week per guest is a good formula to keep the host blog full of new and diverse content.
Jennifer Rai recently posted..How to Avoid Non-Stop Inertia
Twitter: makewebworld
Hi Jennifer, It does provide a lot of benefit for the host blog, giving new perspective and ideas for the host blog. 1 post per week per guest is indeed a good formula…
Twitter: janesheeba
I like working with schedules with anything and guest blogging is no exception. By doing guest posting with a strategic plan, one can reap huge benefits in a very short span of time!
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Twitter: makewebworld
Hi Jane, I agree scheduling is really important and it can work for almost everything. I also like working with the schedules and when we are not working as a full time blogger, scheduling tasks helps a lot.
Sanjeev recently posted..Blogger Relations: Learn how to work with other bloggers in Future of Publishing!
Twitter: BlogSEOLady
Glad you mentioned that about PR for internal pages. Too often people just look at the home page PR and assume it’s the same one they get from a guest post, when it isn’t. But at the same time, I don’t think PageRank carries as much importance as before. Google seems to be de-emphasizing it.
I don’t think there are many blogs to write guest posts for in ALL niches. Some niches are more active in this regard than others, especially SEO, technology and “make money online” blogs. These are the most SEO-savvy niches anyway, so that’s not surprising.
I think it’s important to do guest posts in many sites, but it’s equally important to foster a relationship with some of these sites. You do that with more frequent posting and commenting. Just pick the blogs you like best. Frequent guest posting at the same site may also lead to rewards, such as being hired as a regular author, getting paid, more exposure, etc.
Blog Lady recently posted..How to Identify a Fake http://www.facebook login Page
Twitter: makewebworld
I agree PR is not carrying as much importance as earlier, but it is still a good indication of post promotions on that blog.
Sanjeev recently posted..WordPress Installation and Maintenance Services on Makewebworld
Twitter: rosemary_jayne
What a lot of people miss is that you should guest post on a variety of blogs with various different page ranks. Sure, that blog might be PR0 today, but next year it could be PR5 or higher! Additionally it’s not necessarily the quality of the link that’s so important, but the quality of the readers. If a blog is brand new but really good then those readers are more likely to engage with the content than an older well established blog which only requires them to be passive.
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Twitter: BlogSEOLady
Very wise, Rosemary. Guest blogging in sites with different PR is good strategy. It also looks more natural. Besides, PageRank will not always have as much importance as it does now. Google is always changing its algorithm. And as you’ve observed, PR for any site can change too.
It’s also a smart move to guest blog in new sites. These are the ones that need it most (often) and getting acquainted with them early on will help build long-term relationships.
Blog Lady recently posted..How to Change the WordPress Admin Username
Twitter: makewebworld
I agree to some extent, but usually with the increase of home page PR, old page PR will not increase. But we do have to do guest posting on almost all places and most important thing is reader engagement, we do want our post to get in front of as many people as we can…
We have about 4 guest post options a week as we post a couple of times a day and we have a wide variety of topics covered so it keeps the site fresh and the people who guest post are so thankful when we post their work. We probably guest post on other sites less but that is something that we need to work on this year
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Twitter: makewebworld
Guest posting frequency really should depends on the frequency of the posts on the blog, being a good host is more tough task than just doing the guest posting.
Twitter: internetdreamof
I can agree more with you, Sanjeev. Having a strategy to guest posting is the best way to succeed.
Always study the blogs that have done great with guest posting, and try to follow on how they do well. I talk about how a killer article is supposed to be done the same way. Writing a killer article as a guest post, is probably the best thing a blogger can receive.
Just follow through with these points and I am certainly sure you will succeed greatly.
Thanks for the excellent article!
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Twitter: makewebworld
Yes, most people make a mistake of sending low quality article for guest posting, key is to send killer article out as it is going to get a lot of things for your blog.
The idea of post availability is important because a great post will do nothing for you if no one reads it. The chances of it being read are going to be due in very large part to where it shows up. If someone has to scroll through several posts, or pages, to find it that decreases the likelihood of it being read and commented on. Thanks for that reminder!
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Twitter: makewebworld
Yes, at the start many people do not think about sharing their great article, its a simple math to see where that article will get a maximum exposure.
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Twitter: osbournedav
I just recently found out about guest posting. I’m not sure if it’s better to provide guest posts or to accept them. Anyone with more experience with any thoughts about this?
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Twitter: BlogSEOLady
If you need content, you’ll want to open up your site to guest authors. But first make sure you have a lot of posts on your site already. And some age and authority. Make sure your site looks well-maintained. No one would want to guest blog in a site that looks neglected.
If you want to build a reputation for yourself and your site among your peers, submit guest posts.
Blog Lady recently posted..How to Post Engaging Facebook Updates
Twitter: makewebworld
Blog Lady has already answered this, and yes giving guest post is more of a act of building visibility for your blog and yourself, it should be one of the promotion activity.
Opening your blog guest post depends on how comfortable you feel about it, you may have to reject many low quality post so be prepare for it.
Sanjeev recently posted..WordPress Plugins Which I use on my blogs
Twitter: toshibaburton
Thanks for the tips Sanjeev w/o a plan then you are definitely planning to fail!
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Twitter: makewebworld
Nicely said, we do need a plan for almost everything…
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Guest blogging can be a great way to help build up brand name, earn recognition, and even get some great links back to your site. When guest blogging it’s important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site.
Twitter: wordpressthemev
Nice article Sanjeev,
I didn’t know Bloggerlinkup too. I’ll give a try.
Regards
KArlos
Twitter: makewebworld
I am also trying it right now…looks good till now..
how to make a section for guest posting.please do help me admin.
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Twitter: makewebworld
Most people do create a page for inviting guest post and create a category for that, there can be many ways you can accept guest posts. You need to try few and see which one is working fine for you.
Sanjeev recently posted..What is the Best Guest Post System for your Blog
I like the tip about tracking your links. I will definitely be using that one!
I find that viewing user interaction doesn’t always mean a whole lot – it really depends on whether the audience is interested in your article. For example, I see a lot of people get massive comments on here in regards to online business, but other articles don’t get those kinds of comments. I just check for facebook followers, twitter followers, and hope cross my fingers that they will like it.
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Twitter: makewebworld
What I mean with user interaction is overall interaction on the site, yes number of comments mostly depend on the post and can vary based on content. But still can give some indication..:)
Sanjeev recently posted..WordPress Installation and Maintenance Services on Makewebworld
Twitter: BlogSEOLady
Here’s another strategy:
Use a guest blogging platform, whether free or premium. Guest blogging on your own (email back and forth) can be very tedious. It may be worth your money to invest in a guest blogging service. They really help.
Blog Lady recently posted..Top Tips to Make Your Content Shareable in Facebook, Twitter and Other Social Media
Twitter: makewebworld
Yes, If you can afford that than its a good strategy, outsourcing is always good to get some extra time and get the things done. Choosing outsourcing agency is a tough task and needs to be done carefully.
Sanjeev recently posted..5 Movie Quotes That Will Improve Your Business
I’ll be honest, I’ve never thought about guest-posting strategy as a way to generate more traffic, until reading this. its simple and was right in front of me the whole time + should work as well! I run a few blogs on different niches, and come to think of it, I have a few people who could guest post for each one of them! Thanks for the post, seriously!
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Thanks Ahmad for liking the post, yes it can increase the traffic on your post…A nice way to save time for some promotional activities for your blog.
Sanjeev recently posted..Help! My Blogging Muses Have Escaped
The main problem is to have all this free time to do so. I admire people who can do this! nothing to say on the strategy, perfect.
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Twitter: makewebworld
Once you start doing it, you start creating time for it. It sounds tough at start but once implemented it can increase the engagement.
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Twitter: drkavitashaikh
Hi Sanjeev,
This is an awesome post on guest blogging. I totally agree with point # 1. Having a schedule is so important to get consistent results. Simply posting a guest post once in a blue moon will not be as effective as scheduled and planned guest blogging.
drkavitashaikh recently posted..Guest Blogging: 4 Great Reasons to Guest Blog Other Than Getting Back Links
Twitter: makewebworld
Yes, keeping schedule is important. It makes it routine and make sure we do not miss it. Once in a blue moon might give some advantage in terms of backlinks but will not do any good to consistent traffic.
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That\’s the exact how-to guide I\’ve been browsing for today. I\’ve just relaunched my blog with a new focus and I\’m going to start slow with sending off guest posts to other blogs. I\’m thinking at least twice a month for 2 months then increase to once a week. Thanks for this post.
Twitter: makewebworld
Thanks for liking the post…Its always good to have a start, start with any number of posts and then you can increase the frequency according to the need.
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Hi Sanjeev,
I have a simple Qs about guest posting strategy we should follow to get desired results:
* How many guest posts should we submit every week/month?
* Suppose you answer is 20 then how many guest posts to PR1 site, how many to PR2 and so on….?
Thanks,
Shah!
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Twitter: makewebworld
I usually go for 4 in a month or once per week, but you can change it according to your need. If you are using virtual assistant, you can increase it.
I do look for PR but also look for alexa ranking and the amount of traffic I get from that post. So there are multiple factor’s which decides the blog.
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Twitter: chantel_mario
Guest posting is a very tricky and complicated element. However, being a good blogger can definitely help you avoid negative consequences.
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I think a very important part of your guest blog strategy is promoting the guest blog itself. Too many people just want the link to their home site. It is important to also promote the guest blog!
Hi,
Are you currently accepting guest posts on website ?
My name is Anna Cleanthous and I am a freelance writer to help them reach new audiences online by developing content partnerships with good quality blogs and websites like yours.
I would like to stress that the article itself will not be self-promotional – I strive to ensure each piece I write is unique, written exclusively for your website and offers value to your audience.
If you are happy for me to do so, then I will include a reference to my client in the byline so that your readers can find out more if they wish.
Does this sound like something you would be interested in?
I look forwards to hearing from you.
All the best,
Anna Cleanthous
see the ‘write for us’ link in the toolbar.
Great post. I especially like the part about a *Guest Post Schedule.* I do that, as well, and it is helpful. Although, I do find that sometimes the guest post task drops off, especially with other deadlines. But, it is a great place to start, and maybe, for some people, one guest post a month is a doable goal. After all, that is better than zero, right? Thanks, Deborah
Yes I agree, Guest posting is one of the best way to generate quality backlinks but it’s one of the least use methods.
PR is really important, I have seen many sites which has a good home page PR but their internal page does not rank well because it’s not being promoted correctly, we should avoid those sites.
Twitter: donmanualcom
What a great article! I wish I could find guest bloggers to my website.
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These days I have been spending lots of time in doing guest blogging on blogs that are based in blogging niche. I used to find some high pr and most popular blogs in blogging niche. Then I send them by high quality guest posts which meets their guest blogging guidelines. Most of the time, I had success in getting my guest posts published on top blogs in my niche.
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