10 White Hat SEO Link Building Strategies

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Mitz Pantic
My name is Milica Pantic (aka Mitz) and I am a serial full-time blogger. I started out with one website many years ago and it went so well, I sold my businesses and began living the internet dream. Since then I have been perfecting the system of blogging and building Wordpress websites to earn money online. This is an ever changing business and I love the challenge. Please feel free to download my favorite FREE REPORTS if you are interested in improving your blogging business or starting one from scratch.
Mitz Pantic
Mitz Pantic
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SEO Link building

Over the past few years, there have been some great improvements in search engine algorithms with much more accurate search results. We are riding the wave of change and innovation. I even wrote about how I had to fight back after the panda update and we all know the battle is not over yet.  This is all a bit crazy for me because in the early days of Internet, all that was required was to add content to your website and you could automatically gain a good position in the search engine results.

But times change and with the increased competition, having your website on top of search engine results is more like a dream for majority of webmasters. This competition to acquire better search engine ranks has given rise to different SEO link building strategies which can be categorized as: White Hat SEO & Black Hat SEO. In this article we are going to discuss the White hat SEO methods but first let us have a basic understanding of both of these strategies.

White hat SEO is the method of SEO which includes all the activities conforming to the norms and guidelines of search engines that are performed to achieve better search engine ranks. Black hat SEO consists of activities against the norms and rules of search engines. Some of the famous black hat strategies include link farming, hidden text, keyword stuffing etc. These techniques are often difficult to be handled by the search engines themselves in case of suspicion, these search engines ban the site and there is considerable loss to the search engine ranking. Now let us discuss some white hat SEO link building strategies which will help you in achieving better search engine rankings and climb to the top of Google.

#1 Focus on relevant links

One of the most important aspects of SEO link building is to involve in link building with sites related to the concept of your website. Search engines value links that are from relevant sites and it’s a plus point if you can get some backlinks with sites having high PR. It helps in building authority of your website and search engine value links from well established websites. It is simple no good to get a link on a dog training site when your website is about computers. I know this sounds silly to mention, however I get e-mails every day asking to exchange links to non-relevant sites and I simply wonder why?

#2 Create content on Wikipedia

Informative websites like that of Wikipedia are great are a good medium for promoting your business and you can enlist everything about your business. By creating Wikipedia profile for your business, you will get backlinks from one of the most trusted website over the internet.

Webmasters often avoid making a Wikipedia page as they believe that you need to be highly qualified to do so. That is the whole point of Wikipedia. It allows the community to share their knowledge. If you do intend on creating a page on Wikipedia make sure you do your research and the subject is related to your website.

I have also added relevant content to other peoples Wikipedia pages and sometimes it gets deleted and other times it doesn’t.

#3 Proper use of social media

Social media is one of the best and most used SEO link building strategy. It offers quick as well as valuable backlinks. One of the best sites for the purpose is Twitter; you can post tweets related to your business or latest product related tweets. Moreover there are paid tweet services which will handle all your tweets for you and will help in getting such useful backlinks.

For a handy tweeting machine that works in the background you should check out Tweet Old Posts by Ajay. It tweets about your old posts without you having to do anything! Also when grabbing a free plugin make sure you rate the plugin for the developer and maybe even donate something if you really love it!

#4 Directory listings for SEO Link Building

Web directories are defined as websites having list of related links and these are used by large amount of visitors seeking information. The first benefit is that you get a backlink at no cost and additionally you can get some

quality visitors from these directories. This is especially required for a local business as there would be many local business directories that you should be included in.

If you are a blogger on the other hand, there are only a few quality directories that you should probably be listed on. But a gain we should not go overboard with this and buy 1000 directory links.

#5 Focus on better user experience

One of the most important benefits of creating a user friendly site is that if the user finds your site easy to navigate. If you can provide a good user experience then there is a chance that the visitor will make a return visit and possibly recommend your site to his friends. So always make sure to create a high quality website with a better user experience as your top priority.

Stand back and look at your website. Do you want to hang around there? Have you got content to die for?

#6 Establish authority of your website

Create links from well-established websites will help you in establishing an authority of your website. If search engines find incoming links to your site from some of the well known websites then they will consider your site as a relevant one and you will get a good rank automatically.

#7 Look for sites with “do follow” links

A link from a site with do-follow attribute contributes towards the SEO of your website and having links from such sites is a powerful SEO link building strategy. The do follow makes sure that the search engine is going to crawl your site too whereas a no-follow attribute restricts search engine from crawling your website. A great way to find dofollow websites is to look for dofollow commentluv blogs.

#8 Optimize your site for local search

One of the best SEO link building strategy is to list your website to all the possible listings or business portals. Some famous examples are : www.google.com/boost, www.bing.com/buisnessportals, www.getlisted.org or biz.yelp.com etc.

Even if you think that your blog or website is suited for a worldwide audience, a local audience can be just as fruitful.

#9 Create free profile pages

Find out the most used business portals and social networking sites, create profile pages for your business in all of these websites. It will create trust both in eyes of people and search engine. You definitely do not go out and create thousands of profile pages as a few quality ones will do fine. People say that profile pages do not work, however they are always going overboard with it. Everyone seems to overdo it.

#10 Avoid repeating anchor text

Anchor text used in your link is one of the most important factors considered by search engines and it is always good to use your major keywords as the anchor text. But keep in mind that you should not be using same keyword everywhere otherwise these search engines will penalize you. Again there have been Webmasters that have actually being penalized and others that have not been penalized. You cannot compare the two situations because there is no way of tracking the details but it is just is safer to mix it up a bit.

SEO Link Building My Way

One of the most important things to understand is that white hat SEO link building strategies do not include any tricks or secrets. But yes it is all about hard work and strategies which can help you in your climb to the top. The tips described in the article are to be used as a guidance that can help you generate some good high quality links. The cheap SEO link building services do more harm than benefit to your website and it is best to avoid such practices entirely.

There is no right way, better way, or even an expert way to SEO link building. If you are seeing great results from your SEO efforts then keep with your system. Never let anyone tell you that you cannot do SEO yourself, because you can!

SEO link building strategies requires consistent efforts from your side and it is an ongoing job, so just keep working and one day you will reap the benefits too. If you need more help I have a free PDF report that includes more link building strategies and it is called SEO My Way.

Which hat are you wearing for your SEO link building strategies?