2013 Safe Link Building Info
2013 is the year that you need to be extremely careful and safe with your link building. It is all about being safe, natural looking, and mirroring a site that tons of people are visiting and linking to daily. If you do not follow certain guidelines, and you take the fast and aggressive route, you will be punished, that is for sure. Diversity, diversity, diversity, I cannot say that enough. That is probably one of the most important aspects of link building, especially for this year and the future. Sometimes it is best to let the professionals do this, as we have seen so many business owners do more harm than good. My Delray Beach SEO Company is in South Florida, and if anyone would like help or advice on their site please feel free to ask in the comment section, free of charge of course
What We Already Know
Most of us already know that if we target a specific keyword too much, too fast, too often, and it happens to be an exact match keyword, it is not good. When Penguin hit hard and the big companies started to do the research on what sites got hit and who did not, they all came to the same conclusion. Sites that had more than 50% exact match anchor text got penalized. Given that the “Big G” does make mistakes, they did penalize sites that did nothing wrong, and that happens a lot these days. The fact is, it’s an algorithm, and not human, so mistakes can and will be made. Even humans make mistakes, so there is no sure thing. The only way to stay away from a penalty is to play it 10000% safe.
You can read a post here: do backlinks have to be relevant
Make sure that your link profile is extremely diverse, and this means having all of the following:
1) Brand (SEOjus)
2) URL (http://www.seojus.com)
3) Long Tail (URL Title of a Post)
4) Brand + Keyword (SEOjus Florida SEO Company)
5) Exact Match (SEO Company)
Link Analysis Information
In addition to having a very natural and diverse link profile, there are a few other aspects that are of equal importance.
Total Backlinks – The Complete Total # of Incoming Links
Referring Pages – Backlinks coming from specific pages
Referring Domains – Backlinks coming in per 1 domain
Referring IP’s – Many sites may be hosted on 1 IP, so it is best to not link from sites that are all hosted from the same IP Address
Example”¦ 10,000 Total Backlinks
Now if you have only 7,500 Referring Pages, that means that you have more than 1 link per page, because the ratio is 10,000 links to 7,500 pages. If you had 1 link per page, the values would be the same, which is what we want.
Now if you have only 5,000 Referring Domains, that means that you have more than 1 link per domain, because the ratio is 10,000 links to 5,000 domains. If you had 1 link per domain, the values would be the same, which is what we want.
Now if you have only 5,000 Referring IP’s, that means that you have more than 1 link per IP Address, because the ratio is 10,000 links to 5,000 IP’s. If you had 1 link per IP, the values would be the same, which is what we want.
The moral here is that you want as close to an even ratio of these as possible. If you have something like the above examples, you more than likely have been building links. Most sites do not have an even ratio, because if there is any effort in link building, the values are not going to be even. If you do not know anything about your link profile, I suggest you check out Ahrefs.com, and use their site explorer. If you have any questions please feel free to leave them below.