Why The Wrong Kind Of SEO Is Hurting Your Online Network Marketing Business

Mike Hemmins
If there was one thing I was good at whilst at school, it was writing, which I continue to enjoy to this day. Having left school, I found that I was quite good at business too. So, since the late 1990's I've been able to combine both passions, helping me to build numerous businesses online culminating in my latest project and challenge, that of helping others succeed in building their own online business empire. If you like what you see, drop by my website for a chat and let's see if I can't help you start or improve your own internet business...
Mike Hemmins
Mike Hemmins
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Online Network Marketing SEO Tips: Mike Hemmins

Have you been doing everything all the SEO gurus keep telling you to do to your website to ‘guarantee’ you get to page one on Google, but you’re still nowhere near page 20, let alone page one?

I’m sure you’ve spent hours, days and possibly months going through all the ‘best keywords’ and trying to weave the right amount into your posts so that you get to the optimum 5% density, because that’s how you have to do it to make sure you get the online traffic to showcase your Network Marking business right?

You know what? I really believe you’re doing too much, trying too hard and at the end of the day, getting bad advice…

Look, try to understand the process of online marketing. In short, you write content and hope that Google takes pity on you and places your site on page one. Tons of people see the content, click to your site, giving you masses of traffic, they buy your product or join your team and everyone’s happy

OK, I hear what you’re saying…”That’s what I’ve been doing, but I still can’t get on page one!”

First Things First: It’s Not Your Traffic – It’s Google’s…

You see, here’s the thing. Too many people (and I’m not saying you’re one of them) believe they have a right to receive traffic, because they generated it

Except they didn’t. Google generated it by being so good at what it does. Love or hate ‘Big G’, it still has the most relevant search results of any other engine, which is why everyone uses it

What that means is that any search return has to be as relevant as possible to the original query that gets plugged into Google. If Google understands what your site relates to and can see the structure of your site and can identify a post or article that relates to that query, then you have a great chance of getting a P1 slot

But that takes months and months doesn’t it?

Find a Niche, Structure Your Site & Write Relevant Content For Humans…

Take

a look at the image at the start of this article (logged out of Google and Private Browsing on Safari). Six returns at the top of page 2 (there is another on page 1 by the way). How long do you think I’ve been writing and developing that site?

Six months, 12 months…2 years???

Just under 2 months. That’s all. And I can assure you there are no ‘black hat’ SEO techniques involved in getting those articles in that position, and I certainly haven’t checked my keyword density!

So what’s the secret?

You need to tell Google what your site is all about. Narrow down your focus to a particular subject or niche and begin developing your site around that

Structure your site so that Google understands what’s important and relevant and what the hierarchical setup is. Don’t worry if that all sounds complicated because there is a simple solution and that’s WordPress, which is behind the website you’re at right now

WordPress sets up your site with categories, tags, pages and posts all set up for Google to understand

Help Google even more by setting up an account at its’ Webmaster Tools site and upload your Sitemap to it. You can use WordPress to do this for you once you’ve set up your account. Who said this SEO stuff was hard?!

But most importantly of all…write understandable, original and relevant content at least once a day. Believe me, gone are the days when you could stuff your meta tags with hundreds of keywords to get a jump on others not so savvy on ‘alternate SEO methods’

Gone too are the days of joining a link farm and hoping that 2,000 irrelevant back inks is going to do it for you. Just remember that Google employs thousands of the smartest people on earth to develop algorithms that can (and will) seek out tosh and punish the site deploying it. You may think you can beat it, but you never will

Write the best, most relevant and original content you can and get people to comment and share it. That’s how you’re going to grown your network marketing business online, just like I have done

It’s not hard. Success does take motivation and dedication, but don’t over-complicate things. You can do it…

Please let me know your thoughts by making a comment below. If this article has really helped, please share it on Google + by clicking the g+ button on the right just below the images and above the comment box… 

Comments


  1. Twitter:
    Great post on SEO, you have made some great points here Mike.

    So many people do all the on page seo they can but when it comes to the hard work of link building either they get lazy and skip it or plain get it wrong and end up getting themselves penalised by Google for using low and bad quality backlinking strategies.

    It always should be about Quality over Quantity.
    Abdul Waheed recently posted..Generate Your Own LeadsMy Profile

    • Great Article. I am agreed by your saying as I am also suffered with this type of problem . I have done all SEO of my site but not getting traffic. I have used unique content. I am not able to solve What is going on? I am tired from it. Please suggest me why I am facing this type of problem. Please check my site.

  2. “Success does take motivation and dedication” and Sense of Humor which i believe matters the most in SEO business. Providing a proper shape and assigning a true niche helps in getting the SEO job done accordingly. if there is a mess in any of these then the SEO will not work as it should have to.

    By the way, i loved reading this post, you have put down things quite nicely.
    Marvin recently posted..How to Print from an iPadMy Profile

  3. He Mike!
    Very good topic to discuss and share some new.the one problem is also that doing on page mostly not to do off page more.this kind of SEO also hurt online marketing business.so do your work very good.
    Bhushan recently posted..College Management Software SystemMy Profile

  4. This is a really nice post.SEO requires skill and effecient managment of your content,so that Google provides your site with a good traffic.
    abhishek recently posted..Gaming Addiction:Can Get You In TroubleMy Profile

  5. Great article Mike, I always used to wonder why my website is not getting good traffic despite of doing all the hard work of writing original content, guest posting and other SEO techniques.
    Shiwangi peswani recently posted..How To Create A Best Facebook PageMy Profile


  6. Twitter:
    Hoorr! What a line!!! Its google traffic not yours! Killer line!
    Rohan Shankar recently posted..Build Your Own Computer- Best Configurations for all Budget- 2012-2013My Profile


  7. Twitter:
    Nice write up! I agree with you, original and unique content can help you to rank higher in search engines, rather than spending hours on optimizing your website.
    Sahil recently posted..25 Quick Tips To Optimize E-Commerce WebsiteMy Profile

  8. Good to learn some very useful points and content is always king if it’s original because search engine loves unique content and then if we done some proper basic seo then we got some good results.

  9. Great post. It’s refreshing to read people promoting healthy SEO practices. Every needs to jump on this ship, because as Google gets smarter, black hat techniques will be more and more ousted. Nothing will help your rank more than creating amazing, helpful content and really knowing your identity (which you wrote about with finding your niche). Again, great stuff!


  10. Twitter:
    Lets face it, SEO is now dead. Webmasters have to come out with new strategies and new ways to bring traffic to their sites. Its no longer about links but content and social media. As you says its going to be the end user now so keep them happy.

  11. very usefull article …
    thanks i have no more seo knowledge but i maintaine my blog on google and other search engines…
    piyush recently posted..Google Doodle Collection of Summer Olympic 2012My Profile


  12. Twitter:
    Hi Mike,

    You have some great advise to SEO gurus. I know few seo gurus very personally and they can get a site on top of page one in 2 weeks time. But unfortunately, Google pushes them down in 2 months time. Most of them are trying to make quick money with those projects.

    As an internet marketer trying to focus on few niche, your advice is very relevant. The important thing is to sty on top longer (may be forever) than being quick.
    Annetta Powell recently posted..Ganoderma Lucidum: Health Benefits and Side EffectsMy Profile

  13. I agree with you Mike 100%. It is Google’s traffic and they can do anything that they want. And they want the best user experience for their end users.

    I still believe that if you’re content doesn’t help your readers. Then it should not rank.
    If it’s garbage and a lot of thrash articles, then it should not rank.
    If it’s not engaging and doesn’t help or entertain your readers. It should not rank.

    Website owners should first ask themselves. Do I deserve to rank for this particular term?
    Or am I just spamming my way to the top?

    There is no quick way to become an expert. And SEO is the same. Cheers!
    Enzo Ewens recently posted..SENUKE X CR and BONUSMy Profile

  14. Yes you are right . SEO plays an important role for the success of any blog. WE should focus on seo and for quality and natural contents should be kept in mind
    Sandip Bhagat recently posted..How To Find Your Popular Most Retweeted Tweets ?My Profile

  15. SEO is like ocean where unique things are more prefer. So doing seo with proper rules always gives best result and makes good traffic.
    ayesha recently posted..Identify Day, Afternoon or NightMy Profile

  16. I am new in the field of SEO, thats why i prefer to write quality articles and use social media for increasing the number of visitors to my site. But your this article was really helpful for me for learning some SEO facts.
    Maddy recently posted..How to improve Alexa rank of my Blog?My Profile


  17. Twitter:
    The new era of SEO now is social media, a lot of sites could earn profit and get more traffic from social media rather than search engine
    Komang recently posted..Update Google PageRank Bulan Agustus 2012My Profile

  18. The message I got from your post is that I can do it and most certainly I will. Most of my attention had gone into Link building before I realized content mattered even more. Now my core focus is on developing quality content for my niche sites and this strategy is paying off.
    Kelly recently posted..Top Cordless Vacuum Cleaner ReviewsMy Profile

  19. This is some pretty useful info! A lot of people speak about SEO this and that, but rarely anyone ever talks about how damaging it can actually be damaging if not done right!
    CraigStevens recently posted..4 Ideas for Creating Interesting ContentMy Profile

  20. Yes, structure is everything… But let’s not make the mistake of overoptimizing our posts either! Google doesn’t like that one bit more…


  21. Twitter:
    Refreshing Post on SEO…..i agree that Google generates the traffic for us.And doing WHite hat SEO will always do good as compared to Black hat as some of the SEO do just to make backlinks which are of no use as Google will ban them.
    antiladitya14 recently posted..ERP Software IndiaMy Profile

  22. I still find it funny when people call organic SEO ‘Free Traffic’. There is nothing free about it from a time point of view! I understand it doesn’t cost money – but if you look at how long is spent to work on an organic SEO campaign – it’s definitely worth something.
    Sam Kennedy recently posted..First UpdateMy Profile

  23. How right you are! I have several pages and work hard for the position, is a very slow and uncertain resutados. The best result I have is with a website, I do not do and nothing and is presented as the first in Google – the content good and natural.
    Thanks


  24. Twitter:
    Bravo absolutely you have done a fantastic job of addressing all of the major SEO points.
    David recently posted..Michael Lombardi Critical Warning Number Six REVIEW Is this LEGIT or SCAM?My Profile

  25. Thanks for the article! I agree with everything you’ve stated, but I also think that engaging in link building is the most important next step to take after structuring your site appropriately and building useful and relevant content. People have to be able to find your great site, and the best way for that to happen is to let others know about it. Books could be written about link building, but it’s something that cannot be ignored!
    Mike recently posted..Brands – Don't Be Scared Of Your CustomersMy Profile

  26. Nice article and to add more one can also join add networks as they also provide you good traffic and yes eventually you would get a handsome amount of users and yes the most important part is that which the author of this post has already mentioned as the content should be original and continuously updated .So as soon as the users generated via add network will come on to your site and if the content is rich hence automatically they will stay on the website and eventually one would earn good and chances become favorable to recover the invested amount
    Sarah recently posted..Country RacersMy Profile

  27. One of the things that I’ve been reading is that since the Google algorithm is constantly changing that it would be wise to try to cover all of the bases, and not just cover one angle. Seems that one sweep declares content to be king, and the next declares relevant back links. I never did understand the value of link farms, though…
    Paige wakefield recently posted..GriefMy Profile


  28. Twitter:
    Good read Mike! I like how you cover why it’s hard to gain traffic which I think most of us had experience it. Thanks for the article :)
    Shadir Shik recently posted..How to Create a Business Web Layout in PhotoshopMy Profile

  29. Most of the old seo grey/blackhat link spamming stuff is going out the window, thankfully. The websites/seo’s that focus on content/social/links together, as a whole, will be the ones who will win out going forward. To your point, targeted content, meant for readers is the key

  30. your very helpful post, I’ll be more careful about the manner of otpimiser my blog on google.
    sum recently posted..Olympic Games london 2012 desktop wallpaperMy Profile

  31. There are so many shortcuts and programs offering shortcuts to “supercharge” your SEO that it is always refreshing to hear people point out the fact that content is and always will be king.

    Think about what happens when you use the big G for your own search – do you want the first results to be completely irrelevant to your inquiry or do you want a targeted list of sites that have real content written by a real human that may actually help you get the answers you are looking for?

    I choose the latter and applaud the content writers out there who are continually helping improve the knowledgebase available online.


  32. Twitter:
    Saw some very good blog post templates for Evernote and try to use that kind of structure on my posts. Always try to keep the focus on a a topic and a brief bullet point list of rationale for that topic. I love reading good articles like this one that you have posted and appreciate you sharing your knowledge.
    Valerie McEvoy recently posted..Buying a Home in Oklahoma City? | Good Reasons to Buy a Home in OKCMy Profile

  33. Great post but i don’t agree about getting on first page just by writing great content
    On a low competition keyword, yes
    But on a high competition it takes more than writing to be on first page
    Jean-Luc recently posted..Cristal Rente T2 2012My Profile

  34. The problem is, to do too little, it does not appear on the first pages on Google – makes too much, it can be Google banned you, it is crazy … :-)
    …and I´m not a automatic poster…no I´m Frank!!!

  35. I’m glad i came across this post. Being a newbie and owning a free coupons site, it seems merely impossible to get into google’s 1st page. The worst part is, i have come across some SEO sites that do promise to place your site on the 1st page but am glad i never actually tried to hire one. Thanks for this great post.

  36. This is interesting, and I think everyone has a some good points. Just to add
    there is really no such thing as to a secret ingredient in having a perfect SEO, there are techniques though.

    SEO is a complex process and I agree that good content is the soul. With the recent updates with Google, I personally think if you have some helpful information,people will eventually find you.
    Lloyd recently posted..How to fully utilize your Virtual AssistantMy Profile

  37. Something that took time for me to understand with SEO is that the most general terms are largely useless. Your site NEEDS somewhat specific keywords to be found. No one googles the term “car” when looking for automotive information. We specify our searches more than that. It’s about finding the right keywords that are general enough to find the widest audience, yet specific enough to actually allow for people to find your site.

  38. I feature on page 2 for my main, targeted keywords and it has taken me a lot of time and effort to get it there and have been trying twice as hard to try to ‘push’ it onto page 1, although I only employ white hat techniques. Perhaps I should simply stop trying so hard.
    Matt Alhaarth recently posted..Devious Sneaks Home For HHHC WinMy Profile


  39. Twitter:
    Thank you! I’ve read way too many articles about SEO where the author clearly feels that Google owes them traffic because they jumped through Google’s hoops. Google’s job is not to give you the rankings, it’s to show people what they’re searching for…and their current algorithm is a measurement of how well you fit that, not a goal in itself.

    Those who try to do their SEO solely by targeting today’s algorithm are like those who only study what they know is going to be on a test: it might work for *this* test, but it won’t help as much on the next one…or when you get out into the real world.
    Kelson recently posted..Celebrating Curiosity at Planetfest 2012My Profile

  40. I know some people say there are other search engines out there why are you concerned about it so much. Well all other search engines combined is know where near what Google brings. I also notice some of my sites Google understands the structure better than others. It’s like it finds, follows, and understands keywords much better on one site compared to the other.
    Ray recently posted..Google Pagerank Update August 2/3, 2012My Profile

  41. thanks for your nice post buddy.we have seen many sites have been penalized for wrong SEO.we always try to build our traffic with some wrong methods,there is many things to be learn from this post.
    saju recently posted..10 Guidelines For Success In BusinessMy Profile


  42. Twitter:
    nice article and a help for newbies like me. some people start thinking that writing about many things can help them in getting traffic but a particular niche is so important. i have spent many hours in searching good keywords and all this SEO stuff but its a waste of time until you find the correct niche and type of audience for your blog.
    prabhat recently posted..Why all Bloggers Should be on InstagramMy Profile

  43. thanks for this helpful post
    although it seems that SEO is dead but somehow i think it is helping a lil bit
    after a lot of hard work i have made the things better but not as much as expected
    Jazmeen Lork recently posted..68 Funny QuotesMy Profile


  44. Twitter:
    My question: How will one know or differentiate the wrong SEO and the Right SEO?
    Samuel recently posted..Top WordPress Plugins To Reach The Top!My Profile


  45. Twitter:
    great post there is all things are depend on your quality article and quality back link and remember this thing what u wont deliver.
    ashish recently posted..CSS(Cascading Style Sheet) Style Your web pageMy Profile

  46. Truer words have never been typed. Content is the most important aspect of SEO. More so now than ever.

  47. Great article Mike. I couldn’t agree more on all points, especially “Gone too are the days of joining a link farm and hoping that 2,000 irrelevant back inks is going to do it for you”. The wrong kind of SEO can be catastrophic as many effected by Panda and Penguin will tell you. Many websites were negatively affective by “unnatural links” and few of those most impacted have fully recovered based on our experience. Without unique quality content that fills an information need and adds values to readers, its very difficult, nearly impossible to get natural, inbound links. Thanks for sharing.
    Rick Noel recently posted..Common Internet marketing catastrophesMy Profile

  48. I agree that quality backlinks comes naturally but there is no harm in using other white or black methods if you are not getting backlinks naturally….
    vipin recently posted..Nokia Asha 311: Is Nokia Looking For A Suicide..?My Profile


  49. Twitter:
    Excellent article. You are absolutely correct, CONTENT is what matters. I believe that it’s more important to generate quality content on a regular basis, versus coming up with ho-hum content that is set it and forget it. Invest time into your site and it will produce great results.
    Elke Hinze recently posted..Welker Brothers Logo and Business CardsMy Profile


  50. Twitter:
    Content is King as they say :) if you create enough content (quality content) on a regular basis, people will eventually come to you!
    Daniel recently posted..Block Web TrackersMy Profile

  51. I’m a firm believer in the idea that content is king and marketing is queen.

    Simply writing great content isn’t enough in today’s competitive landscape. You need to make it easy for readers to find you.

    Most of your efforts should be focused on legitimate link building practices for SEO & strategies to drive traffic to your website such as guest posting, link bait, social networks etc.
    Siv Rauv recently posted..How To Manage Social Media Without The Hefty Price TagMy Profile


  52. Twitter:
    Been writing about technology for quite a while now. I’m not experienced to that extent which many bloggers might be, but I do believe that at times even if you do not apply great SEO techniques and just have great knowledge about a subject and know how to apply it, you WILL get recognition. I hope to gain knowledge on SEO and will take necessary measures to optimize my website for it in the near future.
    Abhay Bajaj recently posted..Comparison between the iPad, iPad 2 and the new iPadMy Profile

  53. Hi Mike

    Thank you for the traffic tips ebook including this useful post it will help me out, I have many websites that are dead in the water to be honest, I’ll be using this post/ebook to really dig deep into the whole concept.

    Angel
    Angel recently posted..iTunes Code GeneratorMy Profile

  54. Yes i have also done many back links for our website but not able to generate the traffic and get a PR.content should be unique i think and also working on it.

  55. Awesome post! I have been trying to do this to my best. I have just recently started my new blog and I am aiming high. thanks for the inspiration.
    Justin recently posted..Dating- Finding true loveMy Profile


  56. Twitter:
    Thanks for the advice Mike. I already have a webmaster tools account with google so submitting a sitemap through wordpress seems like the next best logical step. I was unaware you could do this through wordpress. I will definitely be focusing my attention to relevance of content from now on.
    Robert recently posted..Check the Name of the Restaurant first for Crying Out Loud!My Profile

  57. This information was very helpful to me. I’ve just started SEO not to long ago and I think that this post is something that I can refer back to and use it as a guide. Thanks for sharing it.


  58. Twitter:
    Nice post Mike, Thanks for sharing the useful tips!
    Cheers!
    Chaitanya recently posted..On page seo checklist – Rank high in GoogleMy Profile


  59. Twitter:
    Hi Mike!
    I enjoyed your article and congrats on your awesome Google rankings! SEO has changed over the years but many people have not changed with it. There’s a lot to be said for unique content. I see a lot of the same stuff over and over on websites where people do not set themselves apart from others.
    Social media also plays a part in driving traffic to websites. Site owners should have a social media marketing strategy in place and way to syndicate content through those networks.
    Great article! See ya in Google space!
    Lisa
    Lisa J. recently posted..Online Lead GenerationMy Profile

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