Why is my blog traffic low? This is the common question that most bloggers ask on a regular basis. To be frank, Getting traffic to a blog can be a daunting task especially if you are just starting out, I have been in this stage before and I know how it feels to get just 75 visits in a month when you read blogs that publish their monthly traffic report with over 20,000 visits.
When I started my blog, Traffic and income report used to “encourage me” and as well as “frighten me”, sometimes I find it hard to convince my inner-self that I can achieve such feat of top bloggers in the blogosphere; but I have learnt overtime that the secret to their huge traffic is just Two things which are: “Hard work and Smartness” if you can harness the power of these two attribute, you are on your way to an avalanche of traffic.
In this post, I will be addressing some mistakes you could making that is having a negative impact on your blog traffic, these things are those little things you are ignoring unknowingly, they are the reason you keep asking yourself “Why is my blog traffic low?
Networking With the Wrong People
Have you heard the saying; “Birds of the same feather flocks together”? This saying is very well applicable to blogging especially if you want to improve your blog traffic. Let’s take a look at this illustration: let’s say you are a weight loss/health blogger and you have 1,000 Facebook friends but out of these 1,000 friends 90% of them are Football Fanatics and the remaining 10% have diversified interest, do you think you can get referral traffic from Facebook?
The answer is simply NO, why? Because the larger part of your friend base is not interested in what you are offering; they would prefer a link to a Football Transfer rumour site or a world cup highlight video to your own weight loss blog, but if the scenario is reversed (90% friends are weight loss fanatics) you will discover that you will be getting a handful of traffic via your friend base because you are in network with people with the same interest.
This principle applies to all social networking sites you use, be it Twitter or LinkedIn, the more targeted followers and friends you have the more referral traffic you will get to your blog. I am a fan of Facebook and I will recommend that you join various Facebook groups; this is the best way to find like-minded people and connect with them.
If you are in the weight loss niche, look for friends in that niche, follow them and build a relationship with them this will help you on the long run. This same technique apply to Twitter and co. Follow people of the same interest, retweet their tweets and occasional send them a direct message.
You Don’t Publish Regularly
Posting regularly is very important especially if your blog is new, have you heard the saying “Out of Sight, Out of Mind” these six words are the killer of any business! (Including a blog). Am also guilty of this point, because some point I don’t usually publish on my blog due to school stress and time factor and I can see the effect it has on my rankings. When people don’t see you around, naturally they tend to forget that you ever existed, if you want more traffic you need to be consistent with your posting schedules.
Apart from your readers, search engines also love sites that are updated regularly; they love blogs that produce unique and valuable content on a consistent basis that is why it is imperative for you to publish regularly.
The more posts you publish, the more frequent search engines bots crawl your site, the more pages you have in Search Engine Result Pages (SERPs) and the more traffic you will get. So, if you usually publish once or twice a week, I will advice you to step up your game, the competition is high out there and most f your competition are publishing daily.
So, if you don’t want to keep asking “Why is my blog traffic Low?” work out a posting schedule and stick to it.
You don’t Guest Post
Guest posting is a great opportunity for bloggers, you get the chance to hijack the audience of established blogs in your niche for FREE. Apart from the exposure and awareness guest posting creates, the targeted traffic you can get might be just what you need to take your blog to the next level.
If you are just starting out, guest posting is one of the best way for you to get traffic, when you start your new blog, I guess no one knows you and only a few people will care to even listen to what you have to say in your blog post, people listen to people they have known and trust; big guys like Danny In, “Freddy Krueger of Blogging” or “His Royal Awesomeness” Jon Morrow.
It is much easier for this guys to get traffic because they are established, and it is possible for you to achieve the same feat too by Guest blogging, Onibalusi bamidele is a good example, his blog is solely built around guest blogging, he stunned the world with is guest blogging passion.
So, if you want more traffic, start guest blogging today, and I will strongly advice you to give your best in your guest post because it may turn out to be a source of endless traffic for you. You can start with two guest post per week and gradually step up the pace. So, what are you waiting for? Get out of your shell and let the world know you and your blog exist via Guest posting.
Your Blog is New
Another reason you may be asking “Why is my blog traffic low?” may be because your blog in new! If you have just started a blog, like I said earlier, except you are pros like: Brian Clark or Darren Rowse, it is normal for you to get little or no traffic, but with time this will surely change and your blog traffic will improve.
So, if you have a month or two old blog, don’t be in a hurry to ask why your blog traffic is low, rather work on the implementation of the above tips and see your blog soar.
I have a conviction within me that this post is meant for someone and I believe he who wears the shoe knows where it pinches. Find the spot where the post pinches you and fix it ASAP.
I love comments, it’s a source of encouragement to me, and so if you have any observation, question or additional tips, kindly spit it out using the comment form.