Make Your Blog into a Lucrative Business

Ivan Dimitrijevic
Ivan Dimitrijevic is a seasoned blogger and SEO consultant with years of experience. His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics. He is a digital marketing & business consultant and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Tech and Online Business to Home & Family, Health & Wellness and Architecture, Real Estate & Design.
Ivan Dimitrijevic
Ivan Dimitrijevic
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Blogs are everywhere we turn, and they have become an important tool for creating your online business presence and engaging your audience. A blog can be focused on one single topic, or it can cover a wider range of themes, and platforms that host them are becoming quite popular, like blogger.com, for instance. Most people still use it as their personal online journal, but it can be used for much more than a simple way of expressing your feelings – it is a very simple way of reaching an international readership, and not only that, but you can even earn some cash in the process.

High-quality design

The aesthetics of a blog are extremely important, as that can easily attract your readers and create a large enough audience. On the other hand, this should also be backed up by some high-quality material which is both informative and interesting, yet it has your personal touch and writing style. When it comes to design, there are many premade templates online that you can use for free, but it would be much more advisable to buy or create a custom theme that will suit your style and your needs. WordPress is a very nice choice for beginners who have a bit more experience when it comes to website creation. It is important to have a goal in mind and trying to achieve it in a way that is both eye-pleasing and practical.

The implementation of social sharing buttons should be your priority, as this is the easiest way of letting your readers promote your blog, which is the best way of advertising, and it is free. Those buttons should be prominently placed at the end of each article, yet not in a way that draws too much attention. Feel free to experiment until you achieve the look you want. Think about implementing some plugins that can add a lot of functionality and that are easy to install and set up. The creation of a blog is the most technically related part, so don’t be afraid to ask for help from someone who understands advanced coding and website design.

The importance of good content

Creating unique and interesting blog posts requires a deep understanding of the topic you are writing about. It also requires consistency, so planning ahead is good, and even though all of this can be time consuming, it will create dedicated followers who truly want to hear what you have to say. Naturally, this content can be used to gently promote your own business, but in a way that is unobtrusive and isn’t too pushy, as that can only create a negative feedback. The best part about being a blogger is actually turning yourself into an expert, someone who understand their area of work, and is willing to share their knowledge with others.

In order to do this, you will need to do a lot of research, and not only that, but it should become an inevitable

part of your daily routine, as having the latest information related to your work is extremely important. It would be a good idea to follow other bloggers who write about similar topics, and feel free to take some ideas from them. However, do not be a simple copy/paste blogger, try and create your own niche, and complement that with a good and attractive writing style. This way, you can engage your readers without actually trying to create a two-way communication. Once you do create a core of regular readers, you will need to post regularly, but this will become a part of your life and it won’t be so difficult after a while. Make material in advance if you know that you won’t be able to post for some time, and don’t be afraid to try out writing about something new which can test the reader’s’ reaction.

Product advertising

The ultimate goal of most blogs is to become profitable, and this can be your strategy, too. Most of the already present bloggers have something that they are trying to sell, or a way to cash in their popularity. Even popular video bloggers on YouTube are a trying to engage their audience in an interesting way, make some money but remain true to their style and their purpose. Your main goal should be to create a reliable source of information, and other monetary desires should be balanced around that. If nothing else, a good blog is a valuable source for your website, it can generate a lot of new visitors, and a certain number of them can easily turn into potential buyers. This is one of the best SEO strategies that you can use, and when combined with other social media, it can be quite successful, it can even increase your rankings on Google or other search engines.

You are right if you think that a blog is not enough, and we’ve mentioned that you will need to use all the other social networks that are available to you in order to advertise both your blog and your website. Linking your blog posts is a much more efficient way of attracting people to visit it than linking your homepage, but in the end, you will only get visits from those who are really interested in the topic you are writing about. Linking your homepage is something that is not natural and can be considered quite aggressive by the visitors. This way, you will build trust, which is necessary for any online presence. Becoming a trustworthy person can be a really difficult task, but it can be achieved by giving honest and reliable information about your area of work.

As you can see, being a good blogger can be quite a satisfying, not to mention, lucrative business opportunity for you. But whatever you do, you will need to dedicate all your passion and perseverance, but depending on your ultimate goals, it can be a supportive activity that is designed to improve your business. The right mix of regular posting and social media, in addition to a great website is sure to bring some results, and that is a combination that is here to stay.

Comments


  1. Twitter:
    I believe StumbleUpon is a good way to increase traffic as is Pinterest. Your readers may want to consider those.
    “It also requires consistency…” I wonder what the author’s personal opinion on how often one should post is?
    Troy S. recently posted..#921 A great tribute actMy Profile


  2. Twitter:
    Spot on post. Driving traffic through social search to a great looking blog is a great way to get views. However, the goal is to develop excellent content which will convert viewers into loyal followers and readers. That is easier said than done and I am finding requires a lot of planning and strategy. A blog is proving to be one of the best ways to gently self promote. When properly implemented followers don’t mind and even look forward to the self promotion. I wonder if we even encourage it. As they say give your best content away so that people feel like they are stealing it from you. Well many of us just want to give back so we purchase….over and over again ;-)
    Tamira Hamilton recently posted..What is Facebook Profits Blueprint?My Profile

  3. I agree with everything that was said here, but I think having engaging content and good advertising are the most important. I have seen some very simple blogs that have a lot of unique visitors. There are two things that I noticed right away about these blogs. 1) They were around for quite some time and 2) Had good content that there readers loved and was entertained by. These bloggers were all different and had their own ways of writing. So, yes everything you say here is true, but must remember to be unique and original.

    Regards,
    Lawrence
    Lawrence Berry recently posted..Financial Freedom: Be Transformational And Master The BasicsMy Profile


  4. Twitter:
    Another way to get to those top pages is by using good keywords that are focused on the business, product, or service that is being marketed- aside from having a really good content, of course. Good content pages are critical in building a reputation for the blog, business, and marketer.
    Worli recently posted..Jane Austen Love QuotesMy Profile


  5. Twitter:
    It is very easy to set up a blog but getting traffic is very difficult. no traffic = no money!! thanks for sharing.
    Sreeraj M Ajay recently posted..How Marketers Use Social Media NetworksMy Profile


  6. Twitter:
    I agree with getting great content. However, everybody has great content these days. I think focusing on driving more traffic and getting an email capture plan will serve a blogger better for monetization purposes.
    Jakarri Demery recently posted..List of 13 Powerful Internet-Based Website Content Creation ToolsMy Profile


  7. Twitter:
    I think the design of a blog decides it fate. because a attractive looking will attract a lot of audience and will turn it into a big business, but a ugly will never help you build a quality business blog. so in my thinking design is very very important.
    Atinder recently posted..Top 5 Free Responsive Blogger Templates 2015My Profile

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