You’ve Heard You Should Be Investing in Social Media Marketing, but Why?
Most small business owners can see some value in running a Social Media Campaign but is it worth the time and money. The Risk vs Reward ratio is where many have a hard time in determining if it is right for their business.
In my humble opinion having some type of Social Media Campaign is no longer an option, rather just a part of doing business. Similar to having an Email Address.
But don’t take my word for it… here is some data to back it up.
1. US Internet Users Spend 3x More Minutes on Blogs and Social Networks Than On Email
2. People Spend More Time On Social Media Sites By a 2 to 3 Ratio:
3. All Age Groups Are Using Social Media Sites:
4. 2 Out Of 3 Businesses Report Increase In Marketing Effectiveness Using Social Media: