Latest posts by Glenn C (see all)
- Why Blog Post Length Must Always Be Secondary to Creating Value - March 2, 2013
- Just who the heck is your blog content for? - January 18, 2013
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There is no doubt about it, blog writing is massive. Okay, you don’t have to be a rocket scientist to know that. Thousands of new blogs start up every day. Most of which have great intentions; however, many completely miss the point.
Their content is not written for the right people! Huh, I hear you say? Well what I mean is that the blogger doesn’t write for the people they should.
To expand on this a little further, the following multiple choice question should help:
- Themselves
- Readers
Hopefully most people will choose a healthy split between their readers and Google. In reality it should be something like a 70/30 split, in favor of the readers. After all these are the people that actually bother to read the content you have (painstakingly) written.
Practically Unreadable
Unfortunately way too many bloggers are still writing content that is just for the search engines, aka Google. How do I know this? Well the stuff that gets churned out is practically unreadable. Most of the time the content contains way too many keywords, it seems that these bloggers are trying to force Google to notice their content.
It should also be noted that attention to formatting is important here too. A well laid out blog post will make it much easier for the reader to actually, errr… read it!
In some desperate attempt to get their content featured as high up the rankings they are resorting to churning out spam articles. Despite Google and the others stating time in memorial that content should be adding value.
Preventing Spam
The fix for this spam is quite easy. All that it really needs is the writer to think more about the audience that they are writing for. If it is not possible to fit a keyword into a sentence naturally, then it should be left out. This practice is much better than forcing keywords into text; it makes it so much better for the reader too.
Generally speaking a good, readable article will contain around 2-3% keyword density; much higher than this and you are risking spamming your readers with your blog content.
It’s all about me!
Nearly as damaging as purely writing for Google is to just to write for yourself. This means that you really don’t care about providing your reader with any kind of solution. Very often there will be way too much technical information in your writing, when this happens readers don’t get time to digest what they have read. People don’t want to be force fed this kind of text, they really don’t.
If there is any chance of becoming the expert in your area it is done by allowing people to arrive at their own conclusions. Constantly telling people how great you are, is one sure fire way to p**s them off. Fact.
The Wrap up
Blog content is a brilliant way of engaging with your site visitors. Done well it can help you to become the authority in your niche. However, a huge number of bloggers get wrapped up in either writing content that is just for the benefit of Google, or themselves. When this happens there is much less chance that the reader will want to share the content, or even come back for a second helping.
Twitter: jksingh99
Hi Glenn
I think you’ve made a point here. There are too many people out there who either bombard their posts with keywords or do absolutely nothing about their posts. A blog needs constant love, care and nurturing for it develop into well-known platform. However, most people are usually impatient to achieve the success, so they indulge in quick fire, shortcuts to success.
I believe a blog post should be such that after reading it, the viewer should leave the blog with a ‘Wow’ on his/her mouth and with a promise to return back to the blog. Once that is achieved, everything falls into place.
Regards,
Jay
Jay recently posted..Towards Energy Solutions One Step At A Time
When I write a post. I do it for my audience not for Google. If you are a good writer Google will automatically follow you.
Rohan Shankar recently posted..New Quad Core Tablet from Micromax 2013
Twitter: No1Copywriting
Exactly Jay,
Yes, you are spot on. Its the “Wow” factor that will ensure that the reader returns to that particular blog. Without it you are just another blog amongst the millions that are already out there
Depending on the type of site and the necessity to earn from it, many bloggers will try for the quick fix. Sadly this doesn’t always provide value to the reader!
Thanks for taking the time out to comment.
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
i think spam is a disgusting matter.so prevent the spam is essential for a blog site and there blogging tipsis very well.thanks this post
amran recently posted..Community: To Grow with Others
Twitter: RyanBiddulph
Hi Glenn,
Write for the people you read your blog and your content will become much more popular. Love the tips!
Fools write for themselves. Run a diary if this is your aim. Robots might appreciate keyword-stuffed posts on some level but we know google cares not for this tactic.
Write for the people who show up to your blog, read the name, read the tagline and figure that yep, the blog should cover the topics discussed in name and tagline. Then you are on to something.
Thanks!
Ryan Biddulph recently posted..Work at Home Mastery – Who Cares What They Say?
Twitter: No1Copywriting
Thanks Ryan,
Yes you’ve got it there, write for the people who show up to read your content.
Loving your comment about running a diary!
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: TechAndTeaching
There’s nothing wrong with writing a blog as a diary and writing for yourself – as long as you’re up front with yourself about it. It’s only foolish if your goal is to get a lot of readers/followers.
And the distinction between writing for Google and writing for subscribers doesn’t have to boil down to spam vs. non-spam. Writing evergreen content (tightly focused articles that will rank well in a search engine for the long term) will bring in a steady stream of traffic but may not be interesting to your regular readers. Likewise, a post that your subscribers find interesting may be completely unmarketable to Google because it has no clearly defined, searchable topic.
Both types of articles can be well written, interesting and useful, but they appeal to two different types of audiences.
Brian Rock recently posted..Fractions Webquest: Counting and Eating a Few Bags of MnMs
Twitter: No1Copywriting
Hey Brian,
Agree with your point about the different audiences. But, Google isn’t the only way to get yourself heard. Social media can play a large part in getting these “unmarketable” articles and blogs read.
Thanks for sharing
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
Hell Glenn,
A very interesting post. if i may say, as a blogger it is best to do what you feel, like give your readers what they need and not what they want and on the stuffed keywords? i wonder who still does that in this modern times.
babanature recently posted..ADDING A SUBSCRIBE BY EMAIL WIDGET FOR BLOGGER BLOG
Twitter: No1Copywriting
I try to check out as many sites as possible, still way too many that are writing just for Google and the other engines.
Thanks for sharing!
Glenn C recently posted..7 Tips for Effective Blog Content
very useful tips…by getting through this article one can easily understand the jist of blog writing
rahul recently posted..Blogging Goals of 2013 to Make More Money
Well then you must see his own website called orange copywriting, its amazing too.
Rohan Shankar recently posted..Micromax A116 Canvas HD with Specifications
Twitter: fred_henning
Hey Glenn,
Too often I’ve opened a rough and clumsy blog just to bounce right off. I wonder if the “author” actually thinks that way in real life. Having a personal chat would be quite a stress.
Relax, have a conversation with your pencil. Let thoughts flow naturally. Engage your reader and they will be eager to return.
Thanks for the great post!
Fred
Fred Henning recently posted..Four Best Principles that Secure Success
Twitter: No1Copywriting
Yes, Its all about engaging your reader. Once you have made a connection there is much more chance that they will want to come back and read whatever else you have written.
Thanks for taking the time to read and comment, much appreciated
Glenn C recently posted..Protect Your Content From Google’s Sharp Toothed Animals
Twitter: No1Copywriting
Rahul,
Thanks for taking the time to comment, glad that found the post useful
Glenn C recently posted..Is Your SEO Copywriting Damaging Your Image?
I see the same trend in blogging; However, the more I get into the blogs, the more good blogs I do find. People that are truly passionate about what they are writing is rare but a great find. Of course, when it comes to some subjects, who on earth could ever be excited about them
Twitter: No1Copywriting
Definitely agree Colt, the more you look the easier it is to come across good passionate writers.
These are the blogs that I tend to bookmark and want to come back to and catch up on their latest thoughts. Even though most of the tome they are not connected with my own niche area.
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
I agree that blogging content should have keywords, but not be overrun by them. So maybe in a 500 word post, mention your keyword five times?
Robert Koenig recently posted..Months After Car Accident, Boy Dies in Hospital
Twitter: No1Copywriting
5 times for every 500 words works really well when you are aiming to make the passage readable. Remember, you don’t always have to rely on Google search to pick up readers. Some will come from social media and repeat visitors.
For me it’s all about making it interesting and readable. Give your reader some value and they will return again and again.
Thanks for sharing Robert.
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: OddRandomThots
Some good points made Glenn. very now and then I’ll stumble upon one of those non-readable posts and it’s almost like reading a spun article. When someone has to read a sentence several times to make sense of it, then it’s not a good thing at all.
Personally my search engine ranking sucks, but I don’t spend all day placing keywords and stuff. But I do try to put interesting content out so the readers I do have can enjoy it. Thanks for being a voice in this very important aspect of blogging!
Robert recently posted..How Sound and Stone Intertwine
Twitter: No1Copywriting
Thanks Robert,
I see those blogs and articles all the time. The sad thing is that many of them have been written recently, certainly after the Penguin and Panda algorithm changes.
As you say, much better to write interesting content that readers can enjoy.
Thanks for sharing your thoughts
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: sorensjogren
A good blog post should always focus on the user. If bloggers feel the need to write keyword stuffed articles or writing content for themselves I would advise writing on several blogs.
I would unsubscribe any blog that starts posting keyword stuffed articles that does not make sense to anyone else but the search engines.
Twitter: No1Copywriting
Agreed Soren,
When you focus on the user it shows that you are interested in them. Providing answers to the questions that people have is one of the best ways of doing this.
Much appreciated!
Glenn C recently posted..Protect Your Content From Google’s Sharp Toothed Animals
Twitter: bhar
Anyone writing just for the search engines is making a huge mistake. One might be able to get away with it for a while but ultimately they will have pay for it for low quality.
Shalu Sharma recently posted..Pictures of India Gate
Twitter: No1Copywriting
Couldn’t agree more Shalu,
This is why so many people are finding that their blogs are being trashed in the rankings now.
Much better to write consistent content that adds value for a reader. Sure the progress might be a little slower than other methods, but the content will stand the test of time.
Glenn C recently posted..Is Your SEO Copywriting Damaging Your Image?
Twitter: answersafrica
Even the search engines don’t want you to write for them so we are left with only one option: our readers. The focus is to improve the quality of search results from search engines and even if a spammer gets away with spamming now, it is very likely that he will fall out of the game in the nearest future.
Andrew Okey recently posted..Top 10 Airports in Africa
Twitter: No1Copywriting
Focus on the readers and they will always want to come back
A writer should never be afraid of putting time and effort into producing great content. By writing great material it will inevitably get “shared” more often, this itself is a super way of getting higher in the rankings.
Thanks for taking the time to comment!
Glenn C recently posted..Is Your SEO Copywriting Damaging Your Image?
Twitter: Mazzastick
So true Glen. All I want is to either be inspired or to find an answer for what I am looking for. Being a blogger means I do a lot of commenting and let me tell you there is probably one really good blog with valuable content,for every 100 blogs I read.
Blogging is part science and part art form. You have to be willing to learn and grow with it in order to succeed.
Justin recently posted..Brain Evolution System Review
Twitter: No1Copywriting
Thanks for sharing Justin,
Yes, agreed that there is an awful lot of sites that fail to inspire. Much of them regurgitating content from elswhere.
Providing people with interesting information that they can actually use is one sure fire way to succeed. It’s just a shame that not so many people actually get it!
Glenn C recently posted..Benefits of Using a Great Copywriting Service
Twitter: onlinejobreview
Most of the people write for Google first & then for readers. This habit will not make their blog readable for readers.
I do a little bit of keyword research before writing but once I start writing, I never think of Google, just for readers. I do a good research before I write my contents.
Priya N recently posted..Can These 10 AdSense Alternatives Earn You Enough Income
Twitter: No1Copywriting
You’ve got it right there Priya.
Thanks for sharing
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
Twitter: johnnywallace
People forget that blogging should be fun as well as informative. It’s about YOU and what YOU think. Be compelling, a bit cheeky, add the information, cook in Google for a couple of days then reap the rewards!
Twitter: No1Copywriting
Hey John,
That sounds like the recipe for a great blog
Nice one, thanks for commenting!
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
Twitter: cravingfitness1
Great post. I keep my readers in mind and I don’t think about keywords enough. It’s nice to hear the 2-3% keyword guideline. I have read blog posts that are so keyword heavy that there’s no content there worth reading.
Tammy Fuller recently posted..Ultimate Reset Day 16 – Workout Temptations
Twitter: No1Copywriting
Thanks for commenting Tamnmy, much appreciated
Yes, 2-3% is where it should be. Although it is important not to force keywords in, they should come naturally in the blog post. Otherwise it becomes all to obvious to the reader and serves the lessen their enjoyment of your information.
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: languageninjas
Great post, I truly believe that the top priority should be your readers but you shouldn’t forget google and yourself.
Jade recently posted..Korean rap songs, here is my list of my favorite Korean rap songs
Twitter: No1Copywriting
Thanks so much for the feedback Jade
I’m 100% with you on creating content for your readers!
Twitter: neulabs
Always make a research on your readers and write fresh content for them. We are writing only to share the information among the people. And not to search engines.
Kyle recently posted..DirectOn Headphone Design
Twitter: No1Copywriting
Sharing good information takes time; however it is the best way of becoming the “authority” on your chosen niche!
Thanks for commenting Kyle
Glenn C recently posted..How to Unleash the Full Potential of Your Blog
To the point, Daily thousands of bloggers are adding low quality content. I would like to call the content for search engines as low quality because this content can’t be used in a long race and if you have started a blog than it must be for a long race or don’t start it. Writing for bots should not be your main focus otherwise Google is getting smarter and smarter so a day will come when it will penalize you for god sake.
Thanks for sharing.
Anurag recently posted..Do Honey Singh Really have a Bugatti Veyron?
Twitter: No1Copywriting
Thanks Anurag, you make some great points in your comment.
Glenn C recently posted..Protect Your Content From Google’s Sharp Toothed Animals
Usually a blogger will set a niche for their blog. But when it’s a time, they try to play with seo. So the contents will stray from their blog’s niche.
Joe recently posted..Kamera Air Clicker [3 gambar]
Twitter: No1Copywriting
I guess that’s one of the biggest problems Joe. Staying true to your niche can be hard work. However, for the ones that manage to do this the rewards will come.
Thanks for taking the time to check out my post and comment, much appreciated
Glenn C recently posted..Benefits of Using a Great Copywriting Service
I have also edited the content on my website again and reduced the keyword density. And surprisingly after some time my rankings improved. I think it was because of optimizing the content.
amarinder recently posted..Physical Therapist Assistant-job description, salary, career
Twitter: No1Copywriting
Nice one!
Agreed, its good practice to freshen up your content from time to time. After all not many things in today’s world stay the same for too long
Thanks for sharing
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: heyidgroup
Hi Glenn,
Enjoyed reading your article.
Everything is changing at such a rapid pace.
Alongside what you mention, the whole ethos is to move away from search engine ratings and being ‘pitch slapped’ on Twitter, but to be genuinely seen as helping others. That way you’re seen as the leader amongst your competition.
Thanks
Mark
Twitter: twitter.com/CoffeeL90593622
In my experience, if you don\’t care about the topic and have at least some experience in it, it\’s really difficult to blog about it in an engaging way. I\’ve been blogging about coffee, lately, and I find it really easy because I\’ve been a coffee lover since college and there are a lot of interesting aspects to it, such as health and performance-enhancement benefits.
Twitter: No1Copywriting
Thanks Joel,
Yes, agreed! It’s vital that someone cares about what they write. All too many people pick a niche area that they believe will be popular; however, when it comes to the content they let themselves down.
Glad to hear you have something neat to write about
Glenn C recently posted..7 Tips for Effective Blog Content
Twitter: primejuicers
Hi Glenn,
Point well taken about keywords. I see a lot of posts that don’t make sense. Their trying too hard to fit the keywords in and some just look like garbage. I try not to force my keywords in there even when my SEO plugin recommends more. Thanks!
Rich recently posted..Seasonal: Green Carrot Ginger Juice | Reboot With Joe
Twitter: No1Copywriting
I do the same too, Rich.
Despite what any plugins might tell you, you cant ever beat reading the material for yourself and adjusting as you go.
Thanks for commenting
Glenn C recently posted..Is Your SEO Copywriting Damaging Your Image?
Twitter: moneywaysOBSM
I agree with you Glenn, we should all ask ourselves that question and answer it honestly too.
Whoever is still writing for search engines alone already got the right audience – robots! LOl.
On a serious note, bloggers writing for themselves are most likely to keep the blog private.
Anyone writing for real people should write ‘human readable’ stuff full of ‘substance and quality’ and that’s what makes the difference.
Search engine matters but is should be: My readers first and search engine second, otherwise my readers won’t find me.
Lola Stoney A recently posted..Social Media Marketing Campaign – How to Establish A Strong Presence on Social Networks
Twitter: No1Copywriting
You make some great points there Lola,
There is no point in readers managing to find a blog, only to be completely turned off by what they read.
Its the bloggers job to leave their visitors wanting to read more. This will also dramatically increase the chances of the content being shared. No one want to share things that are hard work for others to read!
All the best….
Twitter: rohanadvani
Have been writing content for myself as well as the audience which connects them well. Plus I know what a reader on my website really wants to read. Google adwords help sometimes
Rohan Advani recently posted..Top 10 Ways To Flirt With A Woman
Twitter: No1Copywriting
Hey Rohan,
Thanks for taking the time to catch my guest blog post
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Twitter: rohanadvani
I am heading towards your blog on how to bore your post readers to death
Rohan Advani recently posted..10 Star Kids of Superstar Parents
Twitter: No1Copywriting
Gulp!
I hope you enjoy reading that piece and don’t find it too boring!
Always keen for any feedback (good/bad or downright ugly!)
Thanks again!
Glenn C recently posted..7 Tips for Effective Blog Content
Twitter: It_Freelancing
It’s important to have good quality content for your audience, after all your audience going to make your blog successful and search engines too prefer useful content.
Pankaj recently posted..MLM Software Delhi
Twitter: No1Copywriting
Exactly Pankaj,
The golden rule is to write material that provides your readers with the answers to their questions. Simple as that!
Thanks for reading and commenting
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Creating for the user is an essential, integral part of any good content-creation strategy.
PS. Like the new website design (even though the last one wasn’t half bad either). Quite a few kinks though that need to be ironed out with this design!
KevinR recently posted..A Checklist of Things to Do Before Publishing a Post
Twitter: No1Copywriting
Spot on Kevin, thanks so much for commenting!
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Twitter: gel231
This is a great post. Since Google panda is upgrading SPAM will no longer exist that is why the need to write quality contents is very important. And writing for yourself is good but you must first consider your audience. The more it relates them, more shares you get.
Thanks for your post..
Twitter: No1Copywriting
Thanks for the feedback Gel, much appreciated
Yeah, agreed. If you can relate your content to what your readers are all about it will help no end. Doing this consistently will build up lots of trust and you will be able to become and AUTHORITY in your own niche!
Thanks again,
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Hi Glenn,
Great post! People who do spamming will surely be demoted by Google as it was done by panda and penguin updates.
Jamiee recently posted..Important Ethics in Internet Marketing
Hi Jamiee,
Just to give you some information, if you already don’t know. Now you can report spam to Google and they will remove the spam website in just 1 day. You can report it using your Google account, through webmaster tools. The other thing you will need is the the link to the page and Google will remove his/her whole website. I have recently removed a website which was very successful but was keyword stuffing the posts.
Anurag recently posted..Why your BLOG posts are Not going POPULAR anywhere?
Twitter: No1Copywriting
Thats a very interesting point you raise, Anurag.
I haven’t seen this myself.
My thoughts would be that this action is a little extreme. I would much prefer Google to take the appropriate steps to “penalise” the site concerned.
To have a website taken down doesn’t like much of a good thing, unless of course it was being offensive or similar.
Thanks for sharing
Glenn, Yeah I know that it is extreme but think this way, if someone is Fooling/cheating Google to have some extra benefit than your blog and is ranking well because of keyword stuffing.
What would you do?
Maybe I know your answer.
Anurag recently posted..Why your BLOG posts are Not going POPULAR anywhere?
Twitter: No1Copywriting
Difficult to say really Anurag,
I’d probably try harder to get my content noticed.
The reality is that most people still have some spare capacity to increase their own output. Very few work at 100%.
Glenn
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Hi Anurag,
I have heard about Google will punish the spammers by decreasing there page rank or kind but I was not at all aware of this you mentioned, that the website will be removed completely!?. This is terrific and imperative.
Thanks Anurag! Thank you for the valuable information.
jamie recently posted..Important Ethics in Internet Marketing
Twitter: No1Copywriting
Thanks for the feedback Jamiee, always appreciated
Glenn,
Great insight. I think we as bloggers should always be mindful of our audience as well as ourselves…if it is not interesting for the writer, then the reader will struggle because he or she will pick up on the fact that the writer’s heart is not really invested. But if it is not interesting or relevant to the reader, then there is nothing to be had in the first place!
Australian blogger Darren Rowse (ProBlogger) recommends, as many other writers do, creating two or three imaginary individuals at whom the blog will be directed. This helps the writer to better consider the age, gender etc of his target audience and then in writing the articles to craft the content in a way that will better resonate with his or her niche.
Just a couple thoughts to add to your breakdown. Thanks for the contribution!
Twitter: No1Copywriting
Thanks Evo,
Your thoughtful comments are very well received.
You are 100% correct of course, by following the idea you mention it can help greatly to target the material.
There is simply no substitute to being enthused or interested in the subject. If you are to be a successful blogger then you must bring your niche to life.
Thank you so much for sharing!
Twitter: azmisurvivor
Your post suggests and emphasizes the importance of content for “real readers” and I couldn’t agree more. This implies that QUALITY is everything. Often, I come across a blog post full of stuffed keywords. It hurts my eyes, and wastes my time.
Your post is simple, yet insightful and straight to the point. Thanks for delivering it to us
Ahmad Khoirul Azmi recently posted..Apa itu Google AuthorRank & Apa Efeknya?
Twitter: No1Copywriting
Hi Ahmed,
Thank you very much for your kind words, much appreciated
I feel exactly the same when I reach those blog posts, its a real let down. Such a shame, because all the writer really needs to do is to focus less on Google and a little more on their reader!
Thanks again for taking the time to read my post and comment.
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Twitter: pathaderavi
I Think Blog Writing is Not that easy task where you can write anything which can be qualified by google search engine but not for readers. Such articles may give High traffic from search engines but High bounce rate from readers also. So it is very important to write smart for both readers and Search engines
Ravi recently posted..Basic Methods to Find Blogs for Commenting
Twitter: No1Copywriting
Great point Ravi,
The important thing is to engage the reader. This way they will stay longer and recommend (share) to others
Thanks for your comment.
Glenn C recently posted..Maybe Your Business Should Stop Blogging
Twitter: @fanallstar
I really do try to write for my readers. I try to come up with solutions for their problems and find unique items that I can review for them. I’m still working on SEO and what keywords are best.
Janet recently posted..The Earliest Sports Fans
Twitter: No1Copywriting
Thanks for sharing Janet,
Successful sites are the ones that can help their readers find the solutions that they need.
All the best,
Glenn C recently posted..How to Bore your Blog Post Readers to Death
Twitter: turtlers_com
demotion will always get spammers dowmn by google . i think all should know that and adding the page rank will also be dcreased !
harshi recently posted..Delete Personal Information From Internet Using DeleteMobile App
Twitter: slide_shop
Posts like these from the old heads of copywriting, make me feel good about what I’m doing with my website. Based on what you’ve said here, my content is doing it’s job. I do try to think of a specific type of person before I write. Mostly because my content comes from questions that I’ve seen people ask in forums and/or related to my blog’s niche. Great way to gather ideas, by the way.
Thanks for sharing your insight.
Best,
Nikki
Nikki recently posted..Building a PowerPoint Presentation: Outline for Success
Twitter: Techblowup
We should write for our audience and for this we must have the complete idea about the interest of our audience.
Prakash recently posted..Download Subway Surfers for PC, Android Free
Hey Glenn,
Nice post and Thanks for sharing this post with us. We have to write our blog content for our readers as readers are everything for us. We have to write for our readers interest and make sure that they got their answer after reading the content.
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