People too easily forget that blogging requires a lot of hard work. You have to be consistent, and create regular content; and your work isn’t even done once you’ve created that blog post because now you have to go and share it to your social media profiles.
If you’re tired of feeling like your blog posts get written and then immediately disappear into the Web’s either, here are a few ideas for new ways to help you get more attention on social media sites and bring in more readers to your blog.
1. Start conversations
This may seem obvious, but it’s worth saying because there’s always more you can do to generate chatter around your content. If you want people to pay attention to your blog, you have to give them a reason to.
Encourage visitors to leave comments — and then actually respond to them! Make your posts easy to re-post with sharing buttons, and be the one to start conversations online.
Not only will you be a more interesting person to follow online, but you’ll actually build relationships with people and they’ll be much more willing to read and share your posts.
2. Make each status and tweet personal
It’s so easy just to connect your blog, Facebook, Twitter, Tumblr, and any other networking sites, and then just post to one site that filters to the rest.
But you’ve probably noticed how annoying it is when one person’s tweets fill your entire Facebook feed. Each social networking site has a different tone — almost different rules — and you should take the trouble to make each social media profile you post to has unique content.
3. Give people new reasons to follow you
If you feel like you’re stuck in a rut with social media, try something new. Finding a new hobby in your own life can spark creativity and give you something else to blog about that will draw in new readers.
If you want to give your current readers a reason to share your content to their personal profiles, you can encourage them with a contest through social media.
4. Collaborate as much as you can
The Internet is vast, and even if you run a niche blog there are almost certainly other blogs out there tackling the same topic. You might have a unique aspect to your site, and a little competition isn’t a bad thing, but having a “me vs. them” mentality doesn’t help anyone.
If you’re producing content within a specific industry, a success for someone else is a success for everyone, because it brings more attention to your field. Reach out to other blogs over social media, promote other people who are creating similar content by sharing their work (they’ll probably promote you in return), and work together to create new, interesting content.
5. Do your research and stay on top of the latest trends
Bloggers (and any kind of online business for that matter) tend to get stuck on the major social media sites like Facebook and Twitter — and that’s pretty much where their online marketing plan ends.
There are obvious benefits to being on Twitter and having a Facebook page, but if you’re looking to remain relevant, you should go where the crowds are. New social networking sites are popping up all the time, and new trends in blogging are worth your time.
The more you can grow your personal network and experiment with creating new kinds of media, the more likely that unfamiliar people will stumble across your blog. Just remember to have all your social media profiles connect back to your main website!