Latest posts by Noel Addison Agnote (see all)
- 7 Effective Methods Of Promoting Your Real Estate Website Online - July 30, 2012
- 5 Assorted Tools For The Real Estate Websites or Blogs - February 5, 2012
- 5 Nifty Tools for Internet Marketers - October 23, 2011
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For less than a thousand dollars, you can drive a tank and crush a car with it if you know the website of the company offering it. Better yet, (or worse), for about 17 grand, you can drive a street-legal armored truck with a mounted gun albeit deactivated. Yes, that armored truck can be bought online.
If these things are being offered online, why not houses? Fortunately, the real estate industry is not way behind other industries when it comes to taking advantage of the Internet. On the flipside though, plenty of real estate blog or website owners are still unable to optimize their online venture. This guest post is created to help these people out since all internet marketers should know by now that taking your business online is not only about having a website.
After building your website, you still have to promote it. If done properly, you can expect traffic to slowly trickle in and growing as the days go by. Oftentimes, webmasters would see a good amount of traffic coming in but they are not getting any conversion. That is, almost no one is contacting them to inquire about their services.
This lack of conversion can be attributed to several things including you are not targeting the right crowd. But in relation to this post, we’ll focus on what you may not be providing your site’s visitors. That said; here are five assorted tools that can help you make your website or blog more helpful to home buyers thus making them trust you and probably bring in business for you.
1. A mortgage calculator.
Free scripts can be found online for this sort of calculator. By having this on your website, you can help people make better financial decision before they buy a new house. You might even get new visitors if
2. Camera for pictures.
If you are a buyer, wouldn’t you be more interested in a property if you can see how it looks? With a point-and-shoot camera, you can snap plenty of pictures of properties for sale and you can add them to the listings on your site. It would be a plus if you can learn how to take good pictures that would look like they’ve been shot by a pro.
3. MLS of course.
An online MLS that visitors can use for free, and without having to register would make things easier for buyers. It would help visitors search for homes using different criteria. This is a big help especially for those looking to buy a home as soon as possible.
4. Smartphone apps.
It is no secret that every year, the number of people connecting to the internet using their phones is jumping higher. Do not forget about this demographic as people who tend to do it are young professionals or busy business people who are always on the go. Provide a free application for them that they can use to browse for homes for sale.
5. Newsletter.
Have them first opt-in as you do not want to cross the anti-spamming law or the CAN-SPAM act. This way, they can be updated when a property that fits their preferences are added to the market. Do not abuse this though as you might lose potential clients.
These are not the only things you would need though. Home buyers need a lot of information to make a good decision before they buy so keep on enriching your knowledge and be always on the lookout for tools that would not only help you but more importantly help them in their quests to buy a home.
Are you a real estate blogger? What tools are you using that you can add to this collection?
Are you a buyer? What tools would you want to see in a real estate website?
