The following four SEO blogging tips can all be implemented today, so don’t wait to start improving your blog’s search engine ranking immediately.
SEO Blogging Tips #1: Link Forward For Links Back
The best thing you can do for your blog besides writing great original content is attract an incoming link from a well-ranked site. But many sites today are stingy about linking to other sites and in some cases go to all ends to reduce your backlink benefits by using sneaky tricks.
It reminds me of the situation common on feedback-based sites such as eBay where everyone worries about being the first to give feedback in case the other person gives negative feedback.
But those who give, get, as the old expression says. So ignore other complicated SEO blogging tips and link to other sites. They may see your incoming links, check out your site, and link back to you.
SEO Blogging Tips #2: Push Only Your Best
Use basic SEO techniques on every page of your site, but only use advanced SEO techniques on the pages you really want to promote-your best pages.
Consider advertisement campaigns for major brands with hundreds or thousands of products. These campaigns don’t give each product equal time. Instead they focus on one or two or a handful of their best products to get you into the buying mood.
Your website marketing should work the same way-focus your efforts on your best performing blog posts. Tweak your SEO on them gently to attract more traffic, encourage other sites to link back to them, and use them to link to other important parts of your site.
SEO Blogging Tips #3: Attract Customers Not Visitors
It’s so easy when following any SEO blogging tips to focus on the number of people who visit your site, called visitors or uniques (for unique visitors).
It’s easy to compute visitors and compare it to previous periods in your blog’s history or to compare the number of visitors you receive against another blog or the amount of search traffic for your keyword terms.
But you don’t make money from visitors-you make money from customers. Customers can be people who click advertisements, who buy through your affiliate links, or who buy products or services from you directly.
It’s easy to attract visitors to your site-just start writing about celebrity gossip-but it’s hard to sell to them. What you need aren’t more visitors but more of a particular type of visitor who is likely to become a customer.
Your top job is to figure out who your customers are and how you can attract more of them.
SEO Blogging Tips #4: Avoid Google Tunnel Vision
Using SEO blogging tips will help you attract more search engine traffic and most of that traffic will probably come from Google, but don’t fall into the trap of thinking that Google is the only search engine which matters.
Google increasingly faces competition from other general search engines, such as Bing, and specific search engines, such as those on Facebook and Twitter, as well as non-English search engines which index English-language sites.
Acquiring the top spot for a major keyword in Bing or Baidu may be much easier than acquiring even a first-page spot for the same keyword on Google, and you can still receive significant traffic. Better yet, you can use the traffic you receive from the alternative search engines to boost your rank on Google, so look also at off-Google SEO blogging tips.